Dodge Ram Commercial Actors (Full Breakdown 2026)
A complete guide to the actors, voiceover performers, celebrities, drivers, workers, and everyday characters featured in Dodge and Ram commercials
(By Carmichael Phillip)
Quick Summary: The most recognizable actors and performers who have appeared in Dodge and Ram commercials in the last 10 years include Glen Powell, Vin Diesel, Sam Elliott, and Dave Cobb. Glen Powell starred in Ram’s 2025 Big Game commercial, “Drive Your Own Story,” also known as “Goldilocks and the Three Trucks.” Vin Diesel appeared in Dodge’s 2017 “Brotherhood of Muscle” campaign. Sam Elliott has long been associated with Ram Trucks through his voiceover work and Western-style truck narration, while Dave Cobb appeared in Ram’s “Ram Truck People: Country Music” commercial. Dodge and Ram commercials often use a mix of Hollywood actors, rugged voice performers, musicians, athletes, drivers, working people and everyday commercial actors to sell power, toughness, performance and American truck identity.
Quick Facts
- Brands: Dodge and Ram Trucks
- Parent company: Stellantis
- Major recent Ram commercial actor: Glen Powell
- Major Dodge commercial actor: Vin Diesel
- Famous Ram voice performer: Sam Elliott
- Music-related Ram commercial figure: Dave Cobb
- Known campaigns: Drive Your Own Story, Goldilocks and the Three Trucks, Brotherhood of Muscle, Ram Truck People and Ram work-truck ads
- Commercial categories: Pickup trucks, heavy-duty trucks, muscle cars, performance vehicles, commercial trucks and automotive lifestyle advertising
- Common ad style: Rugged storytelling, high-performance driving, work-truck credibility, Western-style narration, action scenes and celebrity endorsements
- Authoritative external link: Ram Trucks Official Website
Who Are the Actors in Dodge Ram Commercials?

The most recognizable names connected to Dodge and Ram commercials from the last 10 years include Glen Powell, Vin Diesel, Sam Elliott, and Dave Cobb. Each performer represents a different part of the Dodge and Ram advertising identity.
Glen Powell brings modern movie-star charm and action-comedy energy to Ram’s newer truck advertising. Vin Diesel brings muscle-car credibility through his long association with the Fast & Furious franchise. Sam Elliott brings a deep, rugged voice that fits Ram’s truck image. Dave Cobb brings a country-music and working-culture connection to Ram’s lifestyle advertising.
Dodge and Ram commercials do not always use traditional actors in the same way as retail or insurance ads. Many of their commercials rely on voiceover, real drivers, workers, stunt performers, musicians, athletes, truck owners and cinematic vehicle footage. That is why some Dodge Ram commercial performers are celebrities, while others are professional voice artists, background performers or real-life personalities.
| Ram Trucks “In Loud We Trust” Commercial Featuring Dana White | Ram Trucks “Epic Launch” Commercial Actor (Terry Crews) |
Glen Powell in the 2025 Ram Super Bowl Commercial

Glen Powell starred in Ram’s 2025 Big Game commercial, “Drive Your Own Story,” also known as “Goldilocks and the Three Trucks.” The commercial gives the classic Goldilocks and the Three Bears story a rugged truck-themed twist.
Instead of a traditional fairy tale, Powell turns the story into an action adventure involving Ram trucks, a fire-breathing dragon, volcanoes, bears and high-powered driving. The commercial features vehicles such as the Ram 1500 Ramcharger, Ram 2500 Rebel and Ram 1500 RHO.
Powell was a smart casting choice because he had recently become strongly associated with action, charm and vehicles through films such as Top Gun: Maverick and Twisters. His performance makes the Ram commercial feel like a short action-comedy film rather than a standard truck ad.
| Who stars in the new Dodge Ram “Big Game” commercial? (Glen Powell) | Dodge Ram | Who is Goldie Locks on the RAM commercial? | |
Vin Diesel in Dodge’s Brotherhood of Muscle Campaign

Vin Diesel appeared in Dodge’s “Brotherhood of Muscle” campaign in 2017. The campaign was built around Dodge performance vehicles such as the Charger, Challenger and Durango, and it connected directly to the muscle-car image Diesel helped popularize through his role as Dominic Toretto in the Fast & Furious movies.
Diesel’s presence made sense because Dodge and Fast & Furious share a similar cultural identity: speed, power, engines, loyalty, performance and attitude. His gravelly voice and tough screen persona fit the campaign’s message perfectly.
The campaign included commercials such as “Rally Cry,” “Monsters,” “Deep Down,” and other Brotherhood of Muscle spots. For viewers asking, “Who is the actor in the Dodge Brotherhood of Muscle commercial?” the answer is Vin Diesel.
Sam Elliott and the Voice of Ram Trucks
Sam Elliott is one of the most recognizable voices associated with Ram Trucks advertising. His deep, weathered voice has the exact tone many truck brands want: experienced, tough, calm and unmistakably American.
Elliott’s voiceover work gives Ram commercials a Western, working-class and outdoor feeling. Even when he is not physically on screen, his narration can make a truck commercial feel more rugged and cinematic.
Ram commercials have often relied on strong voiceover because trucks are sold through identity as much as features. The voice has to communicate strength, reliability, work ethic and freedom. Sam Elliott’s voice does that almost immediately.
Dave Cobb in Ram Truck People: Country Music
Dave Cobb appeared in Ram’s “Ram Truck People: Country Music” commercial. Cobb is a respected country and Americana music producer known for working with major artists and helping shape a raw, roots-based sound.
His appearance fits Ram’s brand identity because country music and trucks are often connected in American advertising. Ram uses figures like Cobb to connect the brand to real work, real music, craftsmanship and authenticity.
Unlike a fictional spokesperson, Cobb represents a real creative profession. His role in the commercial helps Ram speak to people who value music, craft, independence and a no-nonsense approach to work.
Other Actors and Performers in Dodge and Ram Ads
Many Dodge and Ram commercials also feature unlisted actors, drivers, stunt performers, workers and background performers. A truck commercial may show construction workers, ranchers, families, farmers, small-business owners, mechanics or drivers. A Dodge performance ad may feature racers, passengers, background drivers or stunt specialists.
These performers may not always be publicly credited, but they are important to the commercial. They help create the world around the vehicle. A Ram truck ad needs people who look believable around job sites, roads, ranches and outdoor settings. A Dodge muscle-car ad needs performers who can support the feeling of speed, danger and performance.
Because many automotive commercials focus more on the vehicle than the actor, the performer names are not always easy to find. Celebrity campaigns are easier to identify than standard dealership, sales-event or product-feature commercials.
Complete List of Dodge Ram Commercial Actors and Performers
| Actor / Performer | Dodge or Ram Commercial Connection | Role Type |
|---|---|---|
| Glen Powell | Ram “Drive Your Own Story” / Acting Magazine Dodge Ram | Who is Goldie Locks on the RAM commercial? – Acting Magazine | Actor / celebrity spokesperson |
| Vin Diesel | Dodge “Brotherhood of Muscle” campaign | Actor / performance-car spokesperson |
| Sam Elliott | Ram Trucks voiceover and campaign narration | Voice actor / narrator |
| Dave Cobb | Ram “Ram Truck People: Country Music” commercial | Music producer / real-life commercial subject |
| Unlisted stunt performers | Dodge performance ads and Ram action-driving spots | Vehicle stunts, driving sequences and action scenes |
| Terry Crews | Ram Trucks “Epic Launch” Commercial Actor | Drivers, workers, families, truck owners and customers |
| Voiceover performers | Dodge and Ram product ads, sales events and brand campaigns | Announcers and brand voices |
Dodge vs. Ram Commercials: Why the Casts Feel Different
Dodge and Ram are closely related automotive brands, but their commercials often feel different. Dodge ads usually focus on muscle, speed, power and attitude. Ram ads usually focus on trucks, work, towing, capability, durability and rugged lifestyle.
That difference affects casting. A Dodge commercial benefits from someone like Vin Diesel because he already represents muscle-car culture. A Ram commercial benefits from someone like Sam Elliott because his voice sounds rugged, experienced and trustworthy. Glen Powell works for Ram because he combines action-star energy with humor and modern celebrity appeal.
In other words, Dodge often casts for intensity, while Ram often casts for strength, credibility and freedom. Both brands use performers to make the vehicle feel like more than transportation. The actors help turn the car or truck into an identity.
Why Celebrity Casting Works for Dodge and Ram
Celebrity casting works for Dodge and Ram because vehicles are emotional purchases. People do not buy a muscle car or pickup truck only because of numbers on a spec sheet. They also buy the feeling attached to the vehicle.
Vin Diesel makes Dodge feel connected to street power and movie-style performance. Glen Powell makes Ram feel adventurous, funny and cinematic. Sam Elliott makes Ram feel timeless, rugged and dependable. Dave Cobb makes Ram feel connected to country music, craft and real work.
That is the goal of good automotive advertising. The performer helps translate horsepower, torque, towing and design into a feeling viewers can remember.
Acting Breakdown
The acting in Dodge and Ram commercials depends heavily on tone. Vin Diesel’s Dodge performance works because he brings a serious, intense and loyal energy. He does not need to explain why muscle cars are exciting; his screen image already communicates that.
Glen Powell’s Ram performance is different. He plays the Big Game ad with action-comedy energy. He is charming, exaggerated and playful, turning a truck commercial into a mini adventure. That makes the ad feel larger than a simple product spot.
Sam Elliott’s work is mostly vocal, but it is just as important. His voice gives Ram commercials emotional weight. Dave Cobb’s role works because he brings real-world authenticity rather than fictional character acting. Together, these performers show how Dodge and Ram use different types of performance: celebrity acting, voiceover, real-person storytelling and stunt-based action.
FAQ Section
Who is the actor in the 2025 Ram truck commercial?
The actor in Ram’s 2025 Big Game commercial “Drive Your Own Story” / “Goldilocks and the Three Trucks” is Glen Powell.
Who is the actor in the Dodge Brotherhood of Muscle commercial?
The actor in Dodge’s “Brotherhood of Muscle” campaign is Vin Diesel.
Who does the voice for Ram truck commercials?
Sam Elliott is one of the most famous voice performers associated with Ram truck commercials.
Was Vin Diesel in a Dodge commercial?
Yes. Vin Diesel starred in Dodge’s 2017 “Brotherhood of Muscle” campaign.
Was Glen Powell in a Ram commercial?
Yes. Glen Powell starred in Ram’s 2025 Big Game commercial, playing a rugged, humorous version of Goldilocks.
Who is Dave Cobb in the Ram commercial?
Dave Cobb is a country and Americana music producer who appeared in Ram’s “Ram Truck People: Country Music” commercial.
Why are some Dodge Ram commercial actors hard to identify?
Many Dodge and Ram commercials focus more on the vehicle than the cast. Supporting actors, drivers, stunt performers and voiceover artists are not always publicly credited.
What does Dodge advertise?
Dodge commercials usually advertise performance vehicles, muscle cars, SUVs, sales events and brand attitude.
What does Ram advertise?
Ram commercials advertise pickup trucks, heavy-duty trucks, commercial vehicles, towing capability, work-truck features and truck lifestyle.
Where can I learn more about Ram Trucks?
You can visit the official Ram Trucks website for current trucks, trims, features and offers.
Final Thoughts
Dodge and Ram commercials use performers who match the personality of the vehicles. Vin Diesel fits Dodge because he represents power, muscle cars and action-movie driving. Glen Powell fits Ram because he brings modern action-comedy energy to a rugged truck story. Sam Elliott fits Ram because his voice sounds tough, experienced and authentic. Dave Cobb fits the brand because he connects Ram to country music, craftsmanship and working culture.
In the last 10 years, those names have helped Dodge and Ram create commercials that feel bigger than standard car ads. Whether the commercial is about muscle cars, work trucks, towing, adventure or performance, the actors and voices help turn the vehicle into a symbol of identity.
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
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