Who is in the New Dodge Ram Commercial?
A look inside the cast, voiceovers, and stars of Ram’s latest campaign.
(By Carmichael Phillip)
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Who Shows Up On-Screen: Glen Powell & His Family
One of the central faces in Ram’s recent campaign is Glen Powell, the actor known for films like Top Gun: Maverick, Twisters, and others.
In the “Goldilocks and the Three Bears” twist—which the commercial reimagines—Powell plays a rugged version of Goldilocks. He instead of wandering through porridge and chairs, tests out three different Ram trucks to see which one is “just right.”
Also appearing with him are his real-life niece and nephew, named Gwen and Witt. In the closing moments of the ad, Powell is reading the fairytale to them, which frames the whole fantasy-narrated adventure.
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The Vehicles: The Ram Lineup Stars Itself
The commercial doesn’t just have human actors—trucks are co-stars. The featured models are:
The 2025 Ram 1500 Ramcharger (a plug-in hybrid version).
The Ram 1500 RHO, a performance-oriented truck.
The Ram 2500 Rebel heavy duty model.
These three trucks are used in the scenes that replace classic fairy tale elements: the chairs, beds, etc., are substituted by joyrides, dragons, volcanoes, and other over-the-top action involving these trucks.
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Voiceovers & Narration: Who’s Talking Behind the Scenes
There are actually two major recent Ram commercials that are often discussed together, which can cause confusion:
In the “Never Stop Being American” campaign, the narration is provided by Dana White (best known as president of the UFC). That 60-second spot is set to a custom version of The Star-Spangled Banner by Kenny Wayne Shepherd.
The Super Bowl / Big Game commercial “Drive Your Own Story” / “Goldilocks and the Three Trucks” is narrated or presented more directly by Glen Powell (on-screen, with dialogue, etc.). It doesn’t rely on an off-screen voiceover by White in the same way.
So when someone asks “who is narrating?”, the answer depends on which Ram ad they mean. For “Never Stop Being American”, it’s Dana White; for “Drive Your Own Story”, Glen Powell takes the lead in narration and performance.
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Directors, Creative Behind the Scenes, and Theme
Some of the behind-the-scenes details worth knowing:
The “Goldilocks and the Three Bears” twist (aka “Drive Your Own Story”) was directed by David Leitch, known for action-heavy films (like Deadpool 2, John Wick, etc.).
The creative goal is to highlight “freedom” and the “power of choice” for buyers: whether they want gas, hybrid, or heavy-duty options. The different trucks represent different choices.
For the patriotic campaign (“Never Stop Being American”), the aim is raising up Americana, tradition, and symbols of the U.S., like NASCAR, HEMI V-8 engines, rodeos, tattooed grandmas, and more.
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Wrap-Up: Who’s in Which Ad & Why It Matters
Putting it all together, here’s a summary:
Glen Powell + his niece & nephew are the stars (on-screen) of the Big Game / Super Bowl ad, where Powells plays a version of Goldilocks trying out trucks instead of porridge.
Vehicles: Ramcharger, RHO, and 2500 Rebel are the trucks featured in that same Big Game ad.
Dana White provides narration in another major campaign from Ram at around the same time (“Never Stop Being American”), which has overlapping themes but is a different spot.
Directorial and creative team etc. are important for tone, shot style, emotional impact.
These ads are significant because they do more than sell trucks—they try to sell identity, choice, American tradition, and power. The cast (Powell, family, trucks) and voiceovers are chosen to reinforce those values.
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