Wings | Liberty Biberty | Liberty Mutual Insurance Commercial (Actor Tanner Novlan)

Tanner Novlan returns to Liberty Mutual’s “Liberty Biberty” universe as the joke that made him famous becomes a full-fledged advertising character.

(By Carmichael Phillip)

Quick Summary: The actor associated with Liberty Mutual’s “Wings” Liberty Biberty commercial is Tanner Novlan, the performer who originally made the phrase “Liberty Biberty” famous. Novlan played an overly confident but hilariously inept commercial actor who repeatedly struggled to say “Liberty Mutual” correctly. The mistake eventually became so recognizable that Liberty Mutual turned Liberty Biberty into its own fuzzy yellow advertising character.

In “Wings,” Liberty Mutual expands that joke into a larger campaign built around the new Liberty Biberty mascot. The commercial promotes savings and coverage on car insurance while continuing the absurd humor that made the original Tanner Novlan advertisements memorable.

Who Is the Actor Behind Liberty Biberty?

Tanner Novlan is the actor most closely associated with the Liberty Biberty joke.

Novlan originally appeared as a fictional struggling commercial actor who looked polished and confident but could not seem to deliver his Liberty Mutual lines correctly. His most famous mistake was turning the company’s name into the now-iconic phrase “Liberty Biberty.”

The joke became much bigger than the original advertisement. Liberty Mutual continued bringing Novlan back in later commercials and eventually created an actual yellow Liberty Biberty mascot based on the phrase.

Outside the commercials, Novlan is best known for playing Dr. John “Finn” Finnegan on the CBS daytime drama The Bold and the Beautiful. His television résumé also includes appearances in Roswell, New Mexico, Modern Family, Letterkenny and Bones.

What Happens in the Liberty Mutual “Wings” Commercial?

The “Wings” commercial continues Liberty Mutual’s expanded Liberty Biberty campaign.

Instead of relying entirely on the original joke about an actor saying the company’s name incorrectly, Liberty Mutual now treats Liberty Biberty as a recognizable character in his own right.

The fuzzy yellow mascot wears a Statue of Liberty-style crown and exists as a physical puppet rather than simply an animated logo. Liberty Mutual uses the character’s unusual appearance and personality to make its insurance-savings message more memorable.

The spot ultimately returns to Liberty Mutual’s core message: customers can get coverage and potentially save on their car insurance.

Why Is He Called Liberty Biberty?

The name comes directly from Tanner Novlan’s original Liberty Mutual commercial.

Novlan played an actor attempting to shoot an insurance advertisement. Despite looking like a traditional handsome spokesperson, his character repeatedly messed up the performance. At one point, he confidently said “Liberty Biberty” instead of Liberty Mutual.

That deliberate mistake became the commercial’s most memorable line.

Years later, Liberty Mutual turned the phrase into a mascot. According to Liberty Mutual’s official campaign page, the Liberty Biberty character is a real puppet approximately the size of a volleyball, and his name directly references the famous commercial flub.

Acting Breakdown

Tanner Novlan’s Liberty Mutual performance works because he never tries too hard to make the audience laugh.

His struggling-actor character appears confident, camera-ready and completely unaware that his performance is going badly. Novlan delivers incorrect lines with the confidence of someone who thinks he has nailed the audition.

That contrast creates the comedy. The character looks exactly like a polished national-commercial actor, yet he cannot reliably say the company’s name.

Novlan’s straight-faced commitment helped transform a simple mispronunciation into a recurring advertising concept that Liberty Mutual was still expanding years later.

Frequently Asked Questions

Who is the actor associated with the Liberty Biberty commercials?
The actor is Tanner Novlan, who originally played Liberty Mutual’s struggling commercial actor.

What is the name of the Liberty Mutual “Wings” commercial?
The commercial is officially titled “Wings | Liberty Biberty | Liberty Mutual Insurance Commercial.”

When was the “Wings” commercial released?
Liberty Mutual published the commercial on July 20, 2026.

Is Liberty Biberty a real puppet?
Yes. Liberty Mutual says the yellow Liberty Biberty character is a physical puppet approximately the size of a volleyball.

Where did the name Liberty Biberty come from?
It comes from Tanner Novlan’s fictional struggling actor accidentally saying “Liberty Biberty” instead of “Liberty Mutual.”

Is Tanner Novlan on The Bold and the Beautiful?
Yes. Novlan plays Dr. John “Finn” Finnegan on the CBS daytime drama.

Where was the “Wings” commercial filmed?
Liberty Mutual has not publicly disclosed the exact filming location.

The Liberty Biberty Campaign

“Wings” is part of a larger 2026 Liberty Biberty campaign that also includes commercials such as “Pool,” “Famous Line” and “Tell Everyone.”

The campaign is notable because it transforms an advertising mistake into its own recognizable brand character. Instead of simply bringing back the original commercial, Liberty Mutual built an entire comic universe around the phrase viewers remembered.

That strategy also gives Tanner Novlan’s original performance unusual longevity. A deliberately bad line reading ultimately created a character that Liberty Mutual could continue developing years later.

For more information on Liberty Mutual’s characters and current advertisements, visit the official Liberty Mutual Commercials page.

Related Links

Liberty Mutual Commercial Actors (Full Breakdown 2026) – Explore Tanner Novlan, David Hoffman, Lindsay Foster, Jason Benetti and Liberty Mutual’s larger commercial cast.

Actor Profile: Tanner Novlan – Learn more about the actor behind the famous Liberty Biberty line and his television career.

Who Is the Bad Actor in the Liberty Mutual Commercial? – Discover how Tanner Novlan’s struggling-actor character created the Liberty Biberty joke.

Liberty Mutual “Swoon” Truth Tellers Commercial – Tanner Novlan appears alongside Lindsay Foster in this romantic-comedy-style Liberty Mutual spot.

Liberty Mutual Dating App Commercial Actors – Tanner Novlan and Lindsay Foster bring awkward honesty to Liberty Mutual’s dating-themed campaign.

Liberty Mutual “Biberty Baby” Commercial – Tanner Novlan returns in another commercial built around the Liberty Biberty joke.

Who Is the Guy Who Does the Liberty Commercials? – Meet David Hoffman, the actor who plays Doug.

Is David Hoffman the Actor in the Liberty Mutual Commercial? – Learn about the performer behind Liberty Mutual’s mustachioed Doug character.

Who Is Doug on Liberty Mutual Commercials? – Explore David Hoffman’s long-running role alongside LiMu Emu.

How Much Is David Hoffman from Liberty Mutual Worth? – A closer look at the career of Liberty Mutual’s Doug actor.

Who Is in the Liberty Mutual “Back and Forth” Commercial? – David Hoffman returns as Doug alongside LiMu Emu.

Who Is the Actor in the Liberty Mutual “Scared” Commercial? – David Hoffman stars in another LiMu Emu & Doug campaign.

Liberty Mutual “Replaced” Commercial Actor – Doug worries about being replaced in this self-aware Liberty Mutual commercial.

Liberty Mutual “Soccer” Commercial – David Hoffman and LiMu Emu take their insurance partnership onto the soccer field.

Liberty Mutual “LiMu Limo” Commercial – Doug and LiMu Emu bring their insurance comedy to a limo-themed setting.

Liberty Mutual “Goodbye” Commercial – David Hoffman appears as Doug in another short LiMu Emu campaign installment.

Liberty Mutual “Doug Jr.” Commercial – David Hoffman’s Doug character expands into a family-style Liberty Mutual storyline.

Liberty Mutual “Parent Teacher Conference” Commercial – Doug deals with a school meeting involving Doug Jr. and Liberty Mutual loyalty.

Liberty Mutual “Tiny Desk” Doug Jr. Commercial – Doug Jr. gets his own miniature workplace-style Liberty Mutual gag.

Insurance Commercial Actors (The 2026 Edition) – Compare Liberty Mutual’s cast with performers from Progressive, State Farm, Allstate, GEICO and other insurers.

Actors in Commercials (The Complete Guide 2026) – Explore recurring commercial actors, advertising characters and celebrity campaigns.

Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.

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