Who stars in the new Dodge Ram commercial?
Unpacking the star power behind Ram’s latest “Big Game” spectacle
(By Carmichael Phillip)
The Commercial That Stole the Show
For many, the highlight of Super Bowl LIX wasn’t just the quarterback’s pass—it was the Ram Trucks “Big Game” commercial that left viewers both roaring with laughter and revving with excitement. Titled “Drive Your Own Story,” this high-octane spot transforms the familiar fairy tale Goldilocks and the Three Bears into a truck-fueled adventure featuring the rugged and charming Glen Powell as “Goldilocks” himself.
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Meet the Star: Glen Powell as Rugged Goldilocks
With his silver-screen charisma and action-ready presence, Glen Powell takes center stage in this modern-day retelling. As the playful narrator of his own version of Goldilocks, Powell delivers humor and physicality in equal measure. Sporting long blond locks reminiscent of a romance novel cover model, he brings hilariously deadpan—and yet heartwarming—energy to a tale that features dragons, volcanoes, and three very fine Ram trucks.
It’s no surprise that Ram tapped Powell—not only is he a rising Hollywood talent (“Top Gun: Maverick,” “Twisters,” “Hit Man”), but he also previously appeared in Ram’s campaign, “The Calling,” in 2024. There’s a built-in authenticity to his connection with the brand.
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A Tale Told to Family: Real-Life Niece & Nephew Appear Too
One of the most endearing features of the ad is Powell’s real-life connection to the children on-screen—his niece and nephew. In the role of “Uncle Glen™,” he reads the twisted fairy tale to them around bedtime, their innocent interruptions grounding the fantasy in warm sincerity. Their appearances give the commercial a genuine familial charm that resonates beyond spectacle.
The Trucks: Goldilocks’ “Just Right” Lineup
Instead of porridge and chairs, this tale is about performance, choice, and epic fun. Powell tries three trucks:
The 2025 Ram 1500 Ramcharger—a hybrid-electric/light-duty pickup
The Ram 2500 Rebel—a sturdy heavy-duty workhorse
The Ram 1500 RHO—an off-road, high-performance beast
Each ‘tastes just right’ depending on the adventure—dragons, carving, volcano-jumping—you name it.
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High-Octane Action and Stylish Direction
Roll with fiery dragons, erupting volcanoes, and chainsaw carving—all set to Van Halen’s “Panama.” The commercial is cinematic in scope, thanks to director David Leitch, known for Deadpool 2, John Wick, and Bullet Train. Ram’s choice of filmmakers and soundtrack underscores the ad’s adrenaline-pumped storytelling.
View the Commercial
What It All Means: Branding, Choice, and Legacy
This isn’t just a flashy ad—it’s a calculated brand pivot. The tagline “Drive Your Own Story” signals the importance of choice: electric, hybrid, heavy-duty, performance. Ram is reinforcing that today’s truck buyer rides to their own beat—and Ram has the options to match.
Moreover, bringing back Glen Powell (a fan favorite from prior campaigns) to share the screen with his own niece and nephew adds a layer of authenticity rarely seen in Super Bowl spots. Combined with the outrageous fantasy elements, the ad manages to balance emotional resonance with flashy showmanship.
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Summary: Who Stars in the New Dodge Ram Commercial?
In short:
The new “Big Game” (Super Bowl LIX) Ram Trucks commercial stars Glen Powell as “Goldilocks”—a ruggedly charming twist on the fairy-tale hero.
He narrates the high-action tale to his real-life niece and nephew, grounding the fantasy in familial warmth.
The ad promotes three models: Ramcharger (hybrid), Ram 2500 Rebel (heavy-duty), and Ram RHO (performance off-road)—each the “just right” truck based on your story.
Directed by David Leitch, it delivers cinematic thrills with volcanoes, dragons, carving, and Van Halen energy.
It’s a strategic statement from Ram: offering diverse powertrain choices, anchored by a familiar face and bound by a storytelling motif that champions individuality and adventure.
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