Who is the actor in the Ram Truck ad?
Unraveling the identity behind the modern-day Goldilocks
(By Carmichael Phillip)
The Man Behind the Ram-Powered Fairy Tale
In a dazzling twist on the classic bedtime story, the star of Ram Trucks’ Super Bowl LIX commercial brings rugged charm, high-energy stunts, and a pinch of fairy‑tale magic to life. The actor is none other than Glen Powell, portraying a burly, woodsy version of Goldilocks who tests three Ram trucks instead of porridge—and embarks on a fantastical adventure involving fire-breathing dragons, erupting volcanoes, and CGI bears.
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Glen Powell, Uncle Goldilocks
The commercial—titled “Drive Your Own Story”—airs as a 60-second cinematic romp delivering humor, action, and Ram’s product range rolled into one. Powell takes on three Ram models: the 2025 Ram 1500 Ramcharger, the heavy‑duty Ram 2500 Rebel, and the Ram 150.
The campaign is directed by action maestro David Leitch, known for Deadpool 2, John Wick, and Bullet Train.
From ‘The Calling’ to Fairy Tale Ram Rider
Powell wasn’t a newcomer to the Ram brand when this spot debuted. He previously helmed “The Calling” campaign in April 2024 for the launch of Ram’s next-generation trucks, and he also starred in a co-branded campaign tied to the Twisters film, where he spent “most of the ‘Twisters’ shoot in a Ram truck”.
He even quipped, “It just felt right,” reflecting the natural synergy between his on‑screen persona and the rugged Ram lifestyle.
How Did Glen Powell Get into Acting?
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‘Drive Your Own Story’: Magic, Mayhem, and Motorized Myths
In the spot, Powell narrates a Frankenstein-like fairy tale to his real-life niece and nephew—“Uncle Glen” at his most whimsical—and the result is anything but ordinary. He joyrides on three different Ram trucks, battles a dragon, sculpts himself from wood, leaps across volcanoes, and ends with a bedtime scene involving children—and a baby bear—riding shotgun in a Ram.
Van Halen’s “Panama” adds a classic rock pulse to the montage, underlining the commercial’s energy and high-octane tone.
Extended Edition: More Trucks, More Action
For fans hooked by the 60-second cut, a 90-second extended version is available—adding even more explosive visuals and narrative flair, like why each truck is “just right” for an adventure-seeking Goldilocks.
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Why Glen Powell Works as “Goldilocks”
Versatile Appeal: Powell blends rugged masculinity with comedic timing, transforming the classic fairy-tale figure into an action-hero narrator.
Brand Synergy: His history with Ram—from film promotions to campaign work—makes him a seamless fit.
Storytelling Edge: Whether chasing storms in Twisters or dragons in a commercial, Powell embodies the adventurous spirit Ram wants to communicate.
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Video Highlight
This YouTube video captures the commercial’s dramatic and humorous essence—from the truck line-up to the mythical mayhem—delivered with cinematic style.
Final Thoughts
Who is the actor? It’s Glen Powell, starring as a rugged, modern Goldilocks in Ram Trucks’ 2025 Super Bowl commercial.
What’s the ad about? A high-energy, whimsical take on choosing your “just right” truck—action-packed, family-centered, and cinematic.
Why it works: Powell is both familiar with Ram’s ethos and able to elevate a fairy-tale into a drive-your-own-story spectacle.
With its blend of humor, fantasy, and muscle, the ad reinforces Ram’s message: the power of choice—whether gas, heavy-duty, or hybrid—is yours.
Enjoy the ride, and remember: in the world of Ram Trucks, the perfect fit isn’t porridge… it’s power, performance, and storytelling.
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