Who is in the Ram Charger Commercial?
Inside the stars, trucks, and creators of Ram’s Ramcharger Super Bowl spot.
(By Carmichael Phillip)
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The Face of the Ad: Glen Powell & His Family
The commercial is fronted by Glen Powell, the movie star known for Top Gun: Maverick, Twisters, and Anyone But You.
He plays a twist on the character of Goldilocks — albeit “Goldilocks, Redefined” — as he narrates an adventurous version of the classic fairy tale Goldilocks and the Three Bears.
Also appearing in the ad are Glen Powell’s real-life niece and nephew, named Gwen and Witt. He reads the story to them (as “Uncle Glen”) at the beginning and end of the ad, framing the fantasy sequence.
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Which Trucks Are Featured: Ramcharger, RHO, and Rebel
The commercial prominently features three of Ram’s newest trucks:
2025 Ram 1500 Ramcharger (a plug-in hybrid) — the centerpiece model.
Ram 1500 RHO — a performance off-road model, essentially Ram’s new high-adrenaline pickup.
Ram 2500 Rebel — the heavy-duty model, showcasing Ram’s toughest capabilities.
These models are used to represent different “paths” that Goldilocks (aka Glen Powell) could choose — whether he wants a rugged off-road thrill, heavy-duty power, or a more hybrid-forward, electrified setup.
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The Director and Creative Team Behind the Scenes
The commercial was directed by David Leitch, known for action films like Deadpool 2, John Wick, Bullet Train among others.
It’s part of a creative campaign with Ram called “Drive Your Own Story” (or the Big Game commercial) which aims to give “truck buyers options” by showing trucks that span different powertrains, capabilities, and lifestyles.
The idea was to twist a familiar fairy tale into something bold and cinematic — Goldilocks becomes a “rugged woodsy dude,” instead of a little girl in a cottage. Scenes include fantastical elements (dragons, volcano jumps) to dramatize the choice and adventure possible with these trucks.
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Key Narrative & Thematic Elements
Some of the themes this Ram Charger commercial highlights:
Choice — the viewer is shown multiple trucks with different strengths, emphasizing that there is no one-size-fits all, but multiple “just right” options.
Adventure and spectacle — from dragons to volcanoes, it leans heavily into fantasy and action to create memorable visuals.
Family and storytelling — having Powell read the story to his niece and nephew gives the ad a personal frame, making it more than just product showcase.
Technological variety — highlighting hybrid (Ramcharger), offroad, and heavy-duty trucks, suggesting Ram’s offering covers many needs and desires.
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Why This Cast Matters: Ram’s Strategy Explained
Using a recognizable and charismatic actor like Glen Powell helps pull viewers in and adds personality to what could just be a technical product display. His rapport with his niece and nephew adds warmth. Using real family ties rather than actors pretending to be family helps authenticity.
Including multiple trucks lets Ram both show off its new Ramcharger hybrid model while also betting that there are still strong markets for high-performance and heavy-duty trucks. It offers both innovation (hybrid tech) and tradition (power, rugged capability) in one package.
Direction by David Leitch means high production value, cinematic flair, strong visuals — not just a run of the mill car commercial, but something to stand out during the Super Bowl especially.
Full Summary: Who Is in the Ram Charger Commercial
To recap:
Glen Powell serves as the star and narrator (“Uncle Glen”) of the commercial; he plays a version of Goldilocks.
Gwen and Witt, his real niece and nephew, appear framing the storytelling sequence.
The trucks in the spotlight are the 2025 Ram 1500 Ramcharger (plug-in hybrid), Ram 1500 RHO, and Ram 2500 Rebel.
Directed by David Leitch, created under Ram brand’s “Drive Your Own Story” campaign.
Key themes: choice, adventure, spectacle, family, and a mix of traditional power & new hybrid technology.
All these pieces combine to make the Ram Charger commercial more than just an advertisement for a vehicle — it’s designed to tell a story, connect emotionally, and showcase that Ram is offering more than just strength: variety and innovation as well.
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