Haribo Candy Commercial Actors (Full Breakdown 2026)

A complete guide to the actors, athletes, voice performers and commercial cast members featured in Haribo candy ads

(By Carmichael Phillip)

Quick Summary: The actors and performers connected to HARIBO candy commercials include Mark Willis, Ben Sheedy, Donald Driver, Marquez Valdes-Scantling, and Regan Mizrahi. HARIBO is best known for its famous “Kids’ Voices” commercials, where adult actors behave like grown-ups but speak with children’s voices. The campaign has included boardroom executives, football players, library scenes, factory workers and other funny adult situations. In the football-themed HARIBO Goldbears commercial, IMDb lists Mark Willis and Ben Sheedy as the football players. HARIBO also partnered with former NFL stars Donald Driver and Marquez Valdes-Scantling for a football-themed brand collaboration. Earlier HARIBO commercials also featured Regan Mizrahi, who is publicly connected to the “kid CEO” role in HARIBO gummy bear ads.

Who Are the Actors in Haribo Commercials?

The actors and performers connected to HARIBO commercials include Mark Willis, Ben Sheedy, Regan Mizrahi, Donald Driver and Marquez Valdes-Scantling. HARIBO commercials are unusual because the performers are often adult actors on screen, but the voices are children’s voices dubbed over the scene.

That is the central joke behind HARIBO’s famous Kids’ Voices campaign. Adults sit in serious places, such as a boardroom, football sideline or library, but when they start talking about HARIBO Goldbears, they suddenly sound like kids. The contrast between adult bodies and childlike voices is what makes the ads memorable.

Because many HARIBO commercials use uncredited adult actors and child voice performers, not every cast member is publicly listed. However, several names have been publicly connected to the brand’s ads, especially in the football and earlier “kid CEO” campaigns.

Mark Willis and Ben Sheedy in the HARIBO Football Commercial

Mark Willis and Ben Sheedy are publicly listed by IMDb as football players in a HARIBO Goldbears football commercial. In the ad, two grown-up football players sit on the sideline and talk about HARIBO Goldbears using childlike voices.

The commercial works because the scene looks like a tough, physical football moment. The actors are dressed like athletes, sitting on the sideline, and reacting like players during a game. But the voices completely change the tone. Instead of sounding like intense football players, they sound like excited children talking about candy.

That contrast is classic HARIBO. The company’s commercials often show adults in serious situations, then reveal that HARIBO candy brings out their inner child. Willis and Sheedy help make the football version of that idea feel funny and easy to understand.

Donald Driver and Marquez Valdes-Scantling’s HARIBO Collaboration

Donald Driver and Marquez Valdes-Scantling are also connected to HARIBO’s football advertising. HARIBO partnered with the two professional football figures for a campaign tied to the brand’s football-themed commercial and game-day candy promotion.

Driver is a former Green Bay Packers wide receiver and one of the most recognizable football figures associated with Wisconsin. Valdes-Scantling is also a professional football wide receiver who has played in major NFL markets. Their connection to HARIBO makes sense because HARIBO of America has strong Wisconsin ties through its U.S. manufacturing presence.

The collaboration helped HARIBO connect its candy to football, game-day snacking and playful sports culture. Instead of making the campaign only about candy, the brand used athletes to make the football theme feel more authentic and fun.

Regan Mizrahi and the HARIBO Kid CEO Commercials

Regan Mizrahi is publicly connected to earlier HARIBO gummy bear commercials as the “kid CEO.” He is also known for voice work, including his role as Boots the Monkey on Dora the Explorer.

The “kid CEO” idea fits perfectly with HARIBO’s brand personality. HARIBO’s commercials often blur the line between adult responsibility and childlike joy. A child acting like a CEO, or adults speaking with kids’ voices, both support the same idea: HARIBO candy brings out playful, youthful happiness.

Mizrahi’s connection to HARIBO is especially useful for viewers searching older commercials. While many HARIBO Kids’ Voices actors are not widely credited, Mizrahi is one of the clearer names connected to earlier HARIBO gummy bear advertising.

The Famous HARIBO Kids’ Voices Campaign

HARIBO’s most famous commercial idea is the Kids’ Voices campaign. The concept is simple but very memorable: adult actors are shown in grown-up settings, but their voices sound like children talking excitedly about candy.

The campaign has included scenes such as business executives in a boardroom, football players on a sideline, scholars in a library and adults in other everyday situations. Each commercial uses the same core joke. HARIBO candy makes grown-ups feel like kids again.

This campaign works because it is immediately recognizable. Viewers do not need a complicated explanation. The moment an adult starts speaking with a child’s voice, the joke becomes clear. It also connects directly to HARIBO’s famous brand feeling: candy is for kids and grown-ups alike.

HARIBO Boardroom, Library and Factory Commercials

Some of HARIBO’s best-known commercials include “Boardroom,” “Boardroom: Starmix,” “Library,” “Factory,” and “Tea Time.” These spots use the same Kids’ Voices formula but place the actors in different settings.

The boardroom ads are especially famous because they show serious business professionals discussing HARIBO Goldbears with kidlike excitement. The joke becomes even funnier because the setting is formal, but the dialogue and voices are playful.

The library and factory-style commercials use a similar contrast. The adult setting makes the childlike voices more surprising. The actors have to maintain serious adult body language while the dubbed voices make the scene feel silly. That balance is what makes the campaign work.

Complete List of Haribo Commercial Actors and Performers

Why HARIBO Commercial Actors Sound Like Kids

HARIBO commercial actors sound like kids because that is the joke of the Kids’ Voices campaign. The adults on screen are usually behaving like normal grown-ups, but the voices reveal that eating HARIBO brings out a childlike sense of joy.

This is a clever advertising idea because it communicates the product benefit without needing a long explanation. HARIBO does not have to say, “Our candy makes people happy.” The commercial shows it by turning adults into excited kids for a few seconds.

The actors have to perform carefully. They cannot act too silly, or the joke becomes too obvious. Instead, they usually play the scene straight while the child voices create the comedy. That is why the campaign has remained memorable for years.

Acting Breakdown

The acting in HARIBO commercials depends on contrast. The adult actors must look believable in serious or ordinary situations, while the dubbed child voices make the scene playful. If the actors overact, the commercial would lose its charm. If they underplay the scene too much, the joke might not land.

In the football commercial, Mark Willis and Ben Sheedy help sell the physical setting. They look like real football players sitting on the sideline, which makes the kid voices funnier. The adult appearance and childlike dialogue work against each other in a way that feels surprising.

In the older kid CEO-style ads, Regan Mizrahi represents the opposite side of the joke: a child performing with adult confidence. Whether HARIBO uses kids acting like grown-ups or grown-ups sounding like kids, the brand’s acting style is always built around childlike joy.

FAQ Section

Who are the actors in the HARIBO football commercial?

IMDb lists Mark Willis and Ben Sheedy as the football players in a HARIBO Goldbears football commercial.

Are Donald Driver and Marquez Valdes-Scantling in HARIBO ads?

Donald Driver and Marquez Valdes-Scantling partnered with HARIBO for a football-themed campaign connected to the brand’s football commercial and game-day candy promotion.

Who was the kid CEO in HARIBO commercials?

Regan Mizrahi is publicly connected to earlier HARIBO gummy bear commercials as the kid CEO.

Why do HARIBO commercials use kids’ voices?

HARIBO uses kids’ voices to show that eating HARIBO candy brings out the inner child in adults. The joke comes from adults behaving seriously while speaking with childlike voices.

What is the HARIBO Boardroom commercial?

The HARIBO Boardroom commercial shows business professionals sitting around a meeting table and talking about HARIBO Goldbears with kids’ voices.

Are the HARIBO child voices real children?

The Kids’ Voices campaign is built around adult actors on screen with children’s voices dubbed over them. Specific child voice performers are not always publicly listed.

What products appear in HARIBO commercials?

HARIBO commercials often feature Goldbears, Starmix, Twin Snakes and other gummi candy products.

What is HARIBO’s famous slogan?

HARIBO is known for the jingle line: “Kids and grown-ups love it so, the happy world of HARIBO.”

Where can I learn more about HARIBO?

You can visit the official HARIBO website for more information about its candy, products and campaigns.

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Final Thoughts

HARIBO commercials are memorable because they turn a simple candy message into a funny performance idea. The brand’s Kids’ Voices campaign shows adults in ordinary or serious situations, then gives them the voices and excitement of children. That instantly communicates HARIBO’s message: candy brings out playful happiness in everyone.

The specific names connected to HARIBO commercials include Mark Willis, Ben Sheedy, Donald Driver, Marquez Valdes-Scantling and Regan Mizrahi. Some adult actors and child voice performers in HARIBO’s Kids’ Voices spots are not publicly credited, but the campaign itself remains one of the most recognizable candy-ad concepts on television.

Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.

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