Reese’s | Will Arnett Commercial
Who’s voice is in the Reese’s commercial?
(By Carmichael Phillip)
The Iconic Voice Behind the Reese’s Commercial
For years, Reese’s has been known not only for its unforgettable chocolate-and-peanut-butter combo but also for its witty, instantly recognizable advertising voiceovers. If you’ve ever heard that slightly sarcastic, deep, playful tone announcing a new Reese’s product or making fun of a seasonal release, you’ve probably wondered: Who is the voice behind it all?
The answer is Will Arnett, the acclaimed actor and comedian known for his unmistakable voice and sharp comedic delivery. Arnett’s vocal personality has become a core part of Reese’s advertising identity, adding humor, charm, and a hint of self-awareness to every commercial he narrates.
His work in the Reese’s campaigns showcases his ability to transform simple product announcements into fully entertaining moments. It’s a perfect example of how a brand can leverage the power of a strong voice actor to create a lasting emotional connection with consumers.
Why Will Arnett’s Voice Works Perfectly for Reese’s
Will Arnett has one of the most distinctive voices in entertainment—deep, rich, expressive, and naturally comedic. From Arrested Development to BoJack Horseman, Arnett has crafted a style that mixes sarcasm, timing, and wit. Reese’s took note of these strengths and built their commercials around them.
Arnett’s tone carries a combination of:
Playfulness, which matches Reese’s fun, snack-focused branding
Confidence, helping emphasize the boldness of the product
Humor, often making the audience laugh before they even realize it’s a commercial
This is especially noticeable in campaigns where Reese’s pokes fun at itself, its seasonal varieties, or the dramatic importance of eating the “right” peanut butter cup.
Instead of a traditional advertisement voice, Reese’s opted for a personality—one that could deliver jokes while still creating enthusiasm for the product. That personality is embodied in Arnett’s delivery, making him more than just a narrator; he’s become a symbol of the Reese’s brand.
How the Commercial Connects to Reese’s Humor-Driven Marketing Style
Reese’s commercials have always leaned heavily into comedic exaggeration, whether it’s dramatizing the importance of getting your seasonal cups before they sell out or highlighting silly debates over candy preferences. With Arnett’s help, the brand embraces a tone that’s slightly absurd but always entertaining.
In the featured commercial, Arnett’s narration blends seamlessly with the visual humor. His voiceovers often include:
Playful emphasis on limited-edition products
Exaggerated commentary on everyday candy dilemmas
Dramatic pauses that turn something ordinary into something hilarious
This blend of comedy and charisma has helped Reese’s stand out from the crowded candy commercial space. Instead of simply listing ingredients or showing happy families snacking, Reese’s injects personality into every second of screen time. Arnett’s delivery enhances that personality and gives the brand a recognizable, consistent identity.
Advertising analysts have noted that Reese’s campaigns with Arnett create a type of comedic storytelling rarely seen in snack commercials. The humor draws viewers in, while the product-focused message remains clear and memorable.
Will Arnett’s Influence on Brand Recognition
In the world of advertising, a memorable voice is as powerful as a memorable slogan. Will Arnett provides Reese’s with the best of both worlds: a tone that instantly signals the brand, even before the product appears on-screen.
Studies show that consumers often recognize Reese’s commercials solely from the narration. Arnett’s cadence and comedic flair act almost like an audio logo—something that evokes the brand even without visuals.
This recognition has translated into stronger audience engagement, increased social media reactions, and a widespread appreciation for the brand’s humorous approach. Fans frequently comment online about the voiceover, often tagging Arnett or referencing his previous comedic roles.
For Reese’s, this means stronger loyalty and a unique place in pop culture. While many brands use celebrity voices, few have integrated them so tightly into the brand’s personality.
Video Statistics & Breakdown
When the commercial was published:
The Reese’s commercial was originally released in 2021, part of a broader marketing push during the brand’s seasonal product launch cycle.
Brand featured in the commercial:
Reese’s, a flagship brand of The Hershey Company.
Actors involved in the commercial:
• Will Arnett – narrator and primary voiceover personality
• On-screen actors vary by version but typically include comedic performers playing supporting roles in humorous vignettes.
Songs included in the commercial:
The commercial does not prominently feature a full-length song, but uses upbeat, playful background music consistent with Reese’s branding. This soundscape is designed to highlight Arnett’s delivery while keeping the energy light and engaging.
Final Thoughts
The Reese’s commercial featuring Will Arnett is a standout example of how powerful voiceover work can transform an advertisement into something iconic. Arnett’s wit, charisma, and unmistakable vocal charm elevate the brand’s personality and make each commercial unforgettable.
Whether he’s humorously overselling a pumpkin-shaped peanut butter cup or giving dramatic weight to a holiday flavor announcement, Arnett brings Reese’s to life in a way no one else could. His contributions have helped create a signature advertising style that fans immediately recognize and enjoy.
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