Who is the girl in the Poppi Super Bowl commercial?
Unpacking the face behind “Soda Thoughts”
(By Carmichael Phillip)
The Poppi Super Bowl ad: setting the stage
Poppi’s 2025 Super Bowl commercial is titled “Soda Thoughts.”
In the spot, viewers see various vignettes of people hesitating, overthinking, and eventually choosing a soda — Poppi — as a remedy to the internal debate.
In some scenes, a “girl” appears as one of the characters who’s stuck in that moment of indecision — wondering whether to have a soda or not. But because Poppi’s campaign leans heavily on influencer culture and cameo appearances, identifying that “girl” requires digging into credits and promotional coverage.
The ad also prominently features digital creators and personalities: Alix Earle, Jake Shane, and Rob Rausch.
Many media coverage pieces highlight those three as the faces of the campaign’s push.
Given that, the “girl” in the commercial is likely one of the influencers involved — most plausibly Alix Earle, who is explicitly named in numerous write-ups.
Who is Alix Earle? Her role in the ad and beyond
Alix Earle is a social media creator and personality who has become one of the more visible faces in influencer marketing, particularly on TikTok and Instagram. In Poppi’s 2025 Super Bowl ad, she is credited as one of the starring figures.
Given that coverage often lists Alix first (alongside Jake Shane and Rob Rausch), she is probably the “girl” many viewers ask about — that is, the young woman seen in one of the hesitating soda moments.
While not every scene is individually credited in public sources, Alix is a risk candidate because of her prominence in the campaign. Her inclusion is part of Poppi’s strategy of leveraging creators rather than purely relying on actors or celebrities external to their brand.
However, it’s worth noting that the commercial includes more than just those three names — some shots may also include background actors or lesser-credited performers. But based on how the campaign is talked about in media, the “girl” that most people remember is Alix Earle.
Other figures in the commercial: Jake Shane and Rob Rausch
To fully understand the cast, it’s helpful to look at the other named personalities in the Poppi Super Bowl spot.
Jake Shane appears in the commercial as a creator figure.
Rob Rausch, known for his appearance on Love Island USA, is also featured in a number of the vignettes.
One source explicitly describes the commercial’s “somebody hesitating over a soda” theme and names those three as the main actor/creator credits.
Some observers on social media also pointed out Rob’s cameo (in overalls) as notable; that suggests that visual recognition of the cast is part of the ad’s appeal.
So while Alix is likely the “girl” many refer to, the entire cast includes multiple influencer personalities who may share screen time in different shots.
Why Poppi used influencers instead of traditional actors
Poppi’s casting strategy for the Super Bowl spot is clearly aligned with contemporary brand-influencer marketing trends.
Instead of big Hollywood names, Poppi tapped influencer creators with built-in social followings and audience trust.
This makes the commercial feel more like content than a disconnected ad — viewers may recognize the faces and associate them with authenticity.
This approach also helps Poppi target a younger, social media–savvy demographic. In fact, Adweek coverage calls out that the brand’s campaign featured five different scenarios (including a girl’s night, diner, drive-through, etc.) and emphasizes use of creators like Earle and Shane.
By using influencers, the brand avoids some of the distancing that can come with celebrity endorsers and leans into a cultural relevance play.
That said, one tradeoff is that not all individual performers are credited publicly or fully documented — especially in transitional or background shots — which introduces ambiguity about who exactly appears in each frame.
Public and media reaction: What people noticed most
Media coverage and audience commentary highlight a few trends around the Poppi commercial:
Many articles refer directly to Alix Earle, Jake Shane, and Rob Rausch as the faces of the ad.
Poppi’s campaign was seen as resonant: one analysis states the campaign “reshaped the conversation around soda” by leaning into user hesitation, rather than flashy stunts alone.
On Reddit, fans speculated about the cameo appearance of Rob (the “snake guy” from Love Island). One post reads:
“Super Bowl commercial in Prime time?! Wearing his overalls of course!!! … the overalls are legendary!!!”
Marketing observers also note that Poppi’s strategy of influencer casting helped it “befriend culture” rather than fight it, making the ad more sharable and discussable.
While many viewers asked “Who is that girl?”, most commentary settled on Alix Earle as the probable answer, given the way coverage and credits are structured.
Limitations: what we still don’t know
Even though the evidence strongly suggests the “girl” is Alix Earle, some uncertainties remain:
No scene-by-scene crediting
The public documentation does not break down who appears in every specific shot. So a background actress or another performer might be responsible for certain frames.
No exhaustive cast list
The public listings focus on the creators and primary personalities; lesser-known performers or extras are not always credited.
Version differences
Sometimes commercials have alternate cuts (for digital, local markets, or time constraints); the “girl” you saw might appear in one version but not another.
Ambiguity in visual recognition
In some shots, the lighting, angle, or editing might obscure faces, leading viewers to misidentify who’s on screen.
Nonetheless, given the preponderance of references to Alix Earle in association with the ad, she is the strongest candidate for the “girl in the Poppi commercial.”
In the Poppi Super Bowl 2025 commercial “Soda Thoughts,” multiple personalities appear throughout the ad’s vignettes. However, the “girl” that many viewers ask about is most likely Alix Earle, one of the named creator-influencers featured prominently in press and media coverage.
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