Who is the football player in the Sleep Number commercial?
Spotting the NFL star (and why you might be seeing more than one)
Sleep Number has leaned hard into its partnership with the NFL, so “the football player in the Sleep Number commercial” can change depending on which spot you caught. As of late 2024 and into 2025, the most widely aired campaign features Los Angeles Rams quarterback Matthew Stafford—often alongside his wife, Kelly—talking about how better sleep fuels performance and how couples can personalize a Sleep Number smart bed.
So…who is the guy in the latest spot?
If you saw a commercial mentioning “80% of NFL players” choosing Sleep Number, or you noticed a playful back-and-forth between a quarterback and his spouse about different sleep settings, you almost certainly saw Matthew Stafford. Sleep Number partnered with Stafford for multiple flighted ads in fall 2024 (including Labor Day and Black Friday cuts) that continued to run during the NFL season and postseason. In those spots, Stafford and Kelly highlight features like individualized firmness and temperature preferences—framed as a couple’s real-life solution. Industry logs and trade writeups confirm the Stafford creative was produced with agency 72andSunny and ran widely across sports programming.
Wait—I swear I saw a different player!
You probably did! Sleep Number rotates athlete creatives because it’s the Official Sleep + Wellness Partner of the NFL, and the brand features a roster of stars across seasons. In 2023–2024, Justin Jefferson (Minnesota Vikings) and Ja’Marr Chase (Cincinnati Bengals) appeared together in “Keep Them All Guessing”/“The Better One” spots about using smarter sleep to gain an edge. Slightly earlier, Dak Prescott (Dallas Cowboys) and Kirk Cousins (then Vikings) fronted campaigns explaining how SleepIQ® scores and consistent sleep habits translate to performance. So if your commercial co-star was a top wideout running routes—or a Cowboys QB talking recovery—you saw one of those editions.
How Sleep Number and the NFL fit together
Sleep Number’s NFL partnership isn’t just a logo lockup; it’s the backbone of the creative strategy. As the league’s official sleep and wellness partner, the brand uses its platform to talk about recovery, readiness and routine—core ideas that resonate with players and fans. That’s why you’ll see co-branded content on league channels, from behind-the-scenes pieces to cause-related initiatives (like Crucial Catch) that put sleep, health and community on the same stage.
About that “80% of NFL players” line you heard
Many of the ads open with a stat that “80% of NFL players choose Sleep Number.” That message underscores the company’s unique status with the league and its widespread adoption among athletes. The claim shows up across official brand channels (including videos that include the Staffords) and in corporate filings, which footnote how the percentage is calculated based on eligible active-roster players who purchased through the program window. In other words, it’s not a random brag—it’s a tracked participation metric tied to the NFL relationship.
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Where to watch the commercial (video)
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