WHO VOICES THE NEVER STOP BEING AMERICAN RAM COMMERCIAL?
A deep dive into the voice behind Ram’s patriotic anthem
(By Carmichael Phillip)
What Is the “Never Stop Being American” Campaign?
Ram | Never Stop Being American | Nothing Stops Ram
Ram released its campaign titled “Never Stop Being American” in mid-2025. The spot is part of a broader marketing push by the Ram brand under Stellantis, introducing a new tagline, “Nothing Stops Ram.”
The commercial appears as a 60-second patriotic anthem, celebrating America, its culture, traditions, pastimes, and values. It features visuals such as fireworks, HEMI V-8 engines, NASCAR, rodeos, the Goodyear Blimp, and more—imagery meant to evoke pride, ruggedness, tradition, and Americana.
The campaign also marks the return of the HEMI V-8 for Ram, and Ram’s renewed involvement in NASCAR.
Who Is the Voice/Narrator? Dana White
Ram | Never Stop Being American | Nothing Stops Ram
The narrator (voice-over) for the “Never Stop Being American” commercial is Dana White, the CEO of UFC.
Multiple reputable sources confirm this:
A PR Newswire release states explicitly the spot is “narrated by UFC’s Dana White.”
Publications like AutoEvolution and Carscoops also report that “the advertisement spot’s narrator is Dana White.”
So while it’s not an actor in the sense of a movie star in front of the camera, the voice is provided by a celebrity known for his role in combat sports.
Tone, Style, and Why Dana White Was Chosen {color:#461254}
Ram | Never Stop Being American | Nothing Stops Ram
Using Dana White for narration carries certain connotations:
Gravitas & Grit: White is strongly associated with intensity, toughness, competition. His voice and persona bring a kind of rawness that aligns with ruggedness—“American” themes, hard work, strength.
Familiarity in Pop Culture: Many people recognize him, especially those interested in UFC, sports media, etc. That helps make the voice memorable—it stands out, rather than being generic.
Shock & Contrast: Using someone known for loud announcings, fight promotions, etc., in a patriotic commercial about HEMI engines, NASCAR, tradition, etc., amplifies the theme. It’s like saying, “this isn’t just about trucks—it’s about something visceral.”
In terms of style, the narration is energetic, unapologetically patriotic, loud and bold. It pairs with dynamic visuals (fireworks, monster trucks, jets) and sound (custom version of The Star-Spangled Banner by Kenny Wayne Shepherd) to make a big, emotional impact.
Reactions, Critiques, and Impact {color:#461254}
Ram | Never Stop Being American | Nothing Stops Ram
Responses to the commercial are mixed, reflecting how strongly the tone resonates (or doesn’t) with different audiences:
Some praise it as bold, patriotic, and a return to more assertive, values-based marketing. The revival of the HEMI V-8 and the brand’s new tagline are seen as big statements.
Others find it overwrought or even cringe-inducing—this is often the case with ad spots that lean heavily on patriotic symbolism. The tone can be polarizing.
From an industry perspective, the campaign achieves a clear goal: to link Ram with tradition, raw power, and Americana, especially during a time when many automakers are emphasizing electrification and future technologies. By re-centering its narrative around heritage (HEMI, NASCAR) plus patriotism, Ram is staking a claim in a competitive market.
Conclusion: The Voice Is Dana White—Bold and Intended to Be Heard
The “Never Stop Being American” commercial by Ram uses a voice and persona that’s meant to interrupt the norm and remind viewers of tradition, strength, and identity. That voice belongs to Dana White, UFC CEO, who brings with him connotations of toughness, confrontation, and showmanship.
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