WHO SINGS “HEART LIKE A TRUCK” ON THE RAM COMMERCIAL?
Identifying the voice behind the powerful country track in the Ram ad
(By Carmichael Phillip)
The Song: “Heart Like a Truck” – What It Is and Who Performs It
The song playing in the Ram commercial is “Heart Like a Truck” by Lainey Wilson.
Released in May 2022, it is the lead single from Wilson’s third studio album Bell Bottom Country.
The track was written by Lainey Wilson along with Trannie Anderson and Dallas Wilson, and produced by Jay Joyce.
Lyrics, Meaning, and Why It Resonates in a Truck Commercial
“Heart Like a Truck” uses imagery of trucks, mud, dents, and scars to symbolize emotional resilience. Wilson has spoken about it being “a song about finding freedom in strength, and not being afraid of your scars and bruises. A truck that has hit a few bumps and earned a few scratches has proved itself and its tenacity…”
That metaphor naturally aligns with brand messaging for trucks like Ram — ruggedness, durability, getting through hard terrain, taking hits but still driving on. It’s a strong thematic fit.
How the Song Came to Be Used in the Ram Commercial
While details of the licensing deal (how much was paid, etc.) are not fully public, it’s confirmed that the song has been used in Ram’s marketing — on their commercials featuring trucks. Fans have identified the song from the ad with the lyric, “I’ve got a heart like a truck, it’s been drug through the mud…” etc.
Lainey Wilson herself has talked about the song being used in a commercial context (she’s aware of it, proud of it) in interviews and social media.
About Lainey Wilson: The Voice & Persona That Matches the Ad
Lainey Wilson is an American country music singer known for her raw, powerful voice, strong storytelling, and authenticity. Her music often deals with themes of hardship, life-scratches, perseverance — which makes her a natural fit for an ad that wants to evoke strength, grit, endurance.
“Heart Like a Truck,” in particular, helps her tap into that symbolism of being used, tested, still standing. Trucks get dents, get dirty, still keep driving. The song says something similar about the human spirit.
Public Reaction: Recognition, Criticism, and Catchiness
Many viewers have recognized the song from the Ram commercial quite quickly. On forums and social media, people refer to the lyric “Heart like a truck…” when asking “What song is this?” or “Who sings that?”
Some people love the emotional power and how well it fits the visuals. Others complain about it being overplayed or find certain lyrical exaggerations or delivery style a bit much. As with many ads that combine strong music + repetitive airplay, it becomes memorable — sometimes in a good way, sometimes annoying.
Conclusion: The Singer Is Lainey Wilson
Lainey Wilson is the artist behind “Heart Like a Truck,” the song used in the Ram commercial. Its themes match nicely with the rugged, resilient brand image Ram is going for. If you like, I can get you the full credits of the commercial (director, licensing, etc.), or how this campaign has performed — do you want me to pull those together?
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.