Who is the guy in the AT&T commercial with Carmelo Anthony and Perkins?
Unpacking the mystery third star of the “Boxy Boys” campaign
(By Carmichael Phillip)
Introducing the “Boxy Boys” — Who Is the Mystery Player?
The AT&T “Boxy Boys” ad has quickly become a March Madness conversation starter. It features the iconic Carmelo Anthony and Kendrick Perkins, but many viewers have asked: who’s the third guy? The answer: TJ Ford, former NBA point guard and college star, is the mystery co-star. The trio humorously flashback to their ill-fitting draft‑night suits—hence the “boxy” theme—after receiving “good advice” from AT&T.
TJ Ford, who played at the University of Texas and enjoyed a solid NBA career, steps back into the spotlight here—not on the court, but for laughs in a creative ad.
From Texas to TV Ad: TJ Ford’s Journey Back to the Spotlight
TJ Ford’s involvement in this campaign is more than just a cameo—it’s a reunion of March Madness memories. In an interview, Ford revealed how much fun it was to reconnect with Carmelo and Perkins, and bring some laughter to basketball fans once again.
Ford said the collaboration was all about tapping into the joy of March as basketball’s greatest month—bringing “brotherhood,” fun, and a little nostalgia back to fans’ screens.
It’s a brilliant move by AT&T to blend nostalgia, star power, and humor into one memorable spot.
Behind the Scenes: The Ad That Sparked Online Curiosity
Social media buzzed as fans tried to name the third actor in the spot. One forum poster wrote:
“2003 Draft ad was? Obviously know Perk and other dude looked familiar.”
That was enough of a clue for many basketball fans—especially those who remember TJ Ford’s collegiate days or his time in the NBA. His participation also ties into the era referenced by the ad: the oversized suits and retro vibe recall the early 2000s draft.
Why TJ Ford? A Look at His Legacy and Appeal
TJ Ford isn’t just a recognizable face—he brings legitimate March Madness pedigree. At Texas, he led the nation in assists as a freshman and became the first freshman to do so, while propelling his team to a Sweet 16 and later the Final Four.
His presence in the ad adds authenticity and ties directly to the basketball legacy the campaign leans into.
And the callback to draft‑night fashion disasters? Ford acknowledges that early era, making the joke land that much better.
Conclusion: The Perfect Third Man for “Boxy Boys”
So there you have it: the guy in the AT&T commercial with Carmelo Anthony and Perkins? TJ Ford. A former NBA guard, Texas legend, and the perfect nostalgic fit for an ad about “good advice” and retro style. His return to fans’ screens, alongside two big personalities, delivers a playful, memorable moment just in time for March Madness.
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