Is Craig Robinson One of the Actors in the AT&T Business Commercial?
Exploring Craig Robinson’s Role in AT&T’s “Wake Up with CrAIg” Campaign
(By Carmichael Phillip)
In July 2025, actor and comedian Craig Robinson made headlines with a surprising announcement: he was quitting comedy to pursue a new venture. This revelation sparked widespread speculation among fans and media alike. However, it was soon revealed that Robinson’s retirement was part of a clever marketing campaign by AT&T Business. The campaign, titled “Wake Up with CrAIg,” featured Robinson and several of his former The Office co-stars promoting a fictional AI alarm clock designed to support small business owners.
The “Wake Up with CrAIg” Campaign
AT&T’s “Wake Up with CrAIg” campaign aimed to highlight the company’s support for small businesses. In the commercial, Robinson introduces an AI-powered alarm clock named “CrAIg,” designed to motivate entrepreneurs and help them start their day positively. The campaign humorously portrays Robinson as a small business owner, with his former The Office colleagues—Ellie Kemper, Angela Kinsey, Creed Bratton, and Oscar Nuñez—joining him in this fictional venture.
Craig Robinson’s Role in the Commercial
In the AT&T Business commercial, Craig Robinson plays the central character, CrAIg, the inventor of the AI alarm clock. His portrayal is a comedic take on the challenges and aspirations of small business owners. Robinson’s performance is characterized by his signature humor and charisma, which resonate with audiences familiar with his work on The Office and other projects.
Reunion with ‘The Office’ Cast
The commercial marks a reunion of several beloved cast members from The Office. Ellie Kemper, Angela Kinsey, Creed Bratton, and Oscar Nuñez reprise their roles, albeit in exaggerated versions of themselves, to support Robinson’s character. Their interactions add to the comedic value of the commercial and evoke nostalgia among fans of the show.
Public Reaction and Media Coverage
The announcement of Robinson’s retirement generated significant media attention. Many fans expressed concern over his decision, while others speculated about the reasons behind it. Once the commercial aired and the true nature of the campaign was revealed, reactions ranged from amusement to admiration for the clever marketing strategy. Media outlets such as Adweek and The Hollywood Reporter covered the story extensively, highlighting the campaign’s success in capturing public interest.
Conclusion
Craig Robinson’s role in the AT&T Business commercial is a testament to his versatility as an actor and comedian. Through the “Wake Up with CrAIg” campaign, Robinson not only entertained audiences but also effectively promoted AT&T’s services for small businesses. The reunion with his The Office co-stars added an extra layer of appeal, making the commercial a memorable piece of advertising. Ultimately, Robinson’s involvement underscores the power of humor and nostalgia in modern marketing.
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