Who Are the Actors in the AT&T Guarantee Guys Commercial?
Unpacking the Stars Behind AT&T’s 2025 “Too Connected” Campaign
(By Carmichael Phillip)
Shai Gilgeous-Alexander
One of the three leading men in AT&T’s “Too Connected” commercial is Shai Gilgeous-Alexander, the star guard for the OKC Thunder.
In the ad, he and his teammates show up at an event only to realize that they’re all wearing the same outfit — a visual metaphor underscoring AT&T’s message about connectivity and alignment.
His presence lends star power to the campaign, while the scenario creates a humorous take on how “too much connection” can be unexpectedly literal.
Chet Holmgren
Also featured in the same commercial is Chet Holmgren, the young forward/center for Oklahoma City.
Holmgren’s tall, lanky frame makes him instantly recognizable. His inclusion with Gilgeous-Alexander amplifies the visual impact of the “matching outfit” gag. According to Acting Magazine, the three-person casting is meant to reinforce AT&T’s promise of connection and reliable service.
The ad’s humor is heightened by the fact that Holmgren “got dressed first” that day — setting up a playful bit of banter.
Jalen Williams
Rounding out the trio is Jalen Williams, another Thunder player. Although not as universally known as Shai or Chet, Williams brings his own athletic credibility to the mix. iSpot credits him as one of the athletes in the “Too Connected” spot.
According to Acting Magazine, casting these three together — Williams, Gilgeous-Alexander, and Holmgren — was a deliberate choice to highlight a “synchronized” visual theme that plays into AT&T’s “fixed fast” guarantee.
Why These Three Athletes?
The choice of Shai, Chet, and Jalen isn’t just about star power — it’s strategic. According to Acting Magazine, having three active, high-skill NBA players dressed identically reinforces AT&T’s message of consistency and reliability.
MediaPost also notes that this commercial is part of AT&T’s larger “Guarantee” campaign, running during March Madness, to tell customers: even if life isn’t predictable, your connection can be.
Using athletes who are known for precision, teamwork, and high performance helps AT&T align its brand with values like trust and excellence.
Reception & Backlash
Not everyone loves the ad. While the “Too Connected” spot is visually clever, some viewers react to it strongly. In earlier AT&T spots (like a previous “What a Pro Wants” commercial), fans criticized the musical style and awkwardness.
Reddit threads also comment on how the players seem stiff or uncomfortable — a reminder that even big-name athletes don’t always read as natural actors.
Still, the campaign has made waves, and its message — about strong, dependable connectivity — comes through clearly.
What the Commercial Says About AT&T
AT&T is using these three NBA figures not just to sell a phone plan, but to sell trust. The visual of identical outfits is a metaphor for alignment and connection, reinforcing AT&T’s tagline: “If there’s a network interruption, we’ll fix it fast and credit you a full day of service.”
By pairing their “Guarantee” promise with popular athletes known for teamwork and precision, AT&T is making a statement: their service is not only powerful, but dependable in a way that mirrors elite-level collaboration.
Conclusion: Who Are the “Guarantee Guys”?
The three men in AT&T’s “Too Connected” commercial are Shai Gilgeous-Alexander, Chet Holmgren, and Jalen Williams — all NBA players for the Oklahoma City Thunder.
Their synchronized outfits and humorous interaction support AT&T’s underlying message of strong, reliable connectivity, with a promise to correct service issues quickly.
While the campaign has drawn mixed reactions, it has succeeded in leveraging star athletes to position AT&T not just as a tech brand, but as a partner in connection — personal, consistent, and “guaranteed.”
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