Who Is the Other Singer in the Chanel COCO CRUSH Commercial? (Gracie Abrams)
Gracie Abrams joins JENNIE in Chanel’s star-studded 2026 fine-jewelry campaign.
(By Carmichael Phillip)
Quick Answer
Singer: Gracie Abrams
Co-Star: JENNIE
Commercial: COCO CRUSH – Some Encounters You Wear Forever
Brand: Chanel
Year: 2026
Quick Summary: The other singer featured prominently in Chanel’s 2026 COCO CRUSH campaign is Gracie Abrams. Abrams stars alongside BLACKPINK’s JENNIE and an international ensemble in the jewelry campaign filmed around Los Angeles’ Chateau Marmont.
Watch the Chanel COCO CRUSH Commercial
Who Is Gracie Abrams?
Gracie Abrams is an American singer-songwriter who has become one of the prominent younger faces associated with Chanel.
Her casting in COCO CRUSH positions her alongside JENNIE as both a music star and a fashion ambassador.
The pairing allows Chanel to reach two large but somewhat different music audiences while maintaining the sophisticated visual tone associated with its jewelry campaigns.
Why Chanel Cast Gracie Abrams
Abrams brings a quieter, intimate screen presence that fits the campaign’s theme of fleeting personal encounters.
Rather than presenting the jewelry through a conventional product demonstration, Chanel builds a mood around the people wearing it.
Abrams’ understated performance helps maintain that sense of intimacy.
Acting Breakdown
The campaign demonstrates how luxury advertising often asks performers to communicate through extremely small choices.
A glance, posture change or brief smile can carry more weight than dialogue.
Abrams’ restrained performance works because it feels observational rather than theatrical.
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