Who Is the Singer in the New Chanel COCO CRUSH Commercial? (JENNIE)
BLACKPINK star JENNIE returns as one of the faces of Chanel’s 2026 COCO CRUSH jewelry campaign.
(By Carmichael Phillip)
Quick Answer
Celebrity: JENNIE
Commercial: COCO CRUSH – Some Encounters You Wear Forever
Brand: Chanel
Product: COCO CRUSH Fine Jewelry
Published: January 13, 2026
Quick Summary: One of the main stars of Chanel’s new COCO CRUSH commercial is JENNIE of BLACKPINK. The singer and longtime Chanel ambassador appears alongside Gracie Abrams and several international models in the 2026 “Some Encounters You Wear Forever” campaign.
Watch the Chanel COCO CRUSH Commercial
Is JENNIE in the New Chanel Commercial?
Yes. JENNIE appears prominently in Chanel’s 2026 COCO CRUSH Fine Jewelry campaign.
The BLACKPINK member has a long-standing relationship with Chanel and has appeared in numerous fashion and jewelry campaigns for the house.
Her presence gives the campaign immediate recognition among both luxury-fashion audiences and global music fans.
What Is the COCO CRUSH Campaign About?
The campaign is built around the idea that certain encounters stay with us permanently.
Chanel places its ambassadors and models at the famous Chateau Marmont in Los Angeles, presenting each meeting as a fleeting but memorable connection.
The COCO CRUSH jewelry becomes a physical symbol of those encounters.
Acting Breakdown
JENNIE’s performance is understated and image-driven.
Like many luxury commercials, the spot relies on eye contact, movement and attitude more than scripted dialogue.
Her relaxed screen presence allows the jewelry to remain central while still giving the campaign a recognizable personality.
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