Who Are the Models and Celebrities in the Chanel COCO CRUSH 2026 Commercial?
JENNIE and Gracie Abrams lead an international cast in Chanel’s “Some Encounters You Wear Forever” campaign.
(By Carmichael Phillip)
Quick Answer
Featured Celebrities: JENNIE and Gracie Abrams
Models: Mona Tougaard, Lulu Tenney, Akon Changkou, Mathilda Gvarliani and Qun Ye
Commercial: “Some Encounters You Wear Forever”
Brand: Chanel
Product: COCO CRUSH Fine Jewelry
Published: January 13, 2026
Quick Summary: The cast of Chanel’s 2026 COCO CRUSH commercial includes singers JENNIE and Gracie Abrams, along with models Mona Tougaard, Lulu Tenney, Akon Changkou, Mathilda Gvarliani and Qun Ye. The campaign uses the famous Chateau Marmont as the backdrop for a story about memorable encounters and personal connections.
Watch the Chanel COCO CRUSH Commercial
Quick Facts
- Brand: Chanel
- Campaign: COCO CRUSH
- Tagline: “Some Encounters You Wear Forever”
- Featured Singers: JENNIE and Gracie Abrams
- Featured Models: Mona Tougaard, Lulu Tenney, Akon Changkou, Mathilda Gvarliani and Qun Ye
- Location: Chateau Marmont
- Year: 2026
Who Is in the New Chanel Jewelry Commercial?
The 2026 COCO CRUSH commercial features a large international cast.
The best-known performers are JENNIE and Gracie Abrams, both singers and Chanel ambassadors.
They are joined by Mona Tougaard, Lulu Tenney, Akon Changkou, Mathilda Gvarliani and Qun Ye.
The ensemble structure allows Chanel to present the jewelry through a variety of personalities rather than centering the campaign on a single celebrity.
Why the Chateau Marmont?
Chanel describes the famous Chateau Marmont as the new “playground” for COCO CRUSH.
The Los Angeles landmark gives the campaign a cinematic atmosphere associated with actors, musicians, models and Hollywood history.
That setting supports the campaign’s broader theme: people meeting, separating and carrying memories of those encounters with them.
Acting Breakdown
The commercial functions almost like a collection of short character studies.
Each performer has limited screen time, so personality has to be established through posture, eye contact, movement and styling.
That is one of the central demands of luxury-fashion advertising: performers must communicate character without distracting from the product.
Frequently Asked Questions
Is JENNIE in the Chanel COCO CRUSH commercial?
Yes. JENNIE is one of the primary Chanel ambassadors featured in the 2026 campaign.
Is Gracie Abrams in a Chanel commercial?
Yes. Abrams appears prominently in the 2026 COCO CRUSH campaign.
Who are the models in the Chanel COCO CRUSH commercial?
The ensemble includes Mona Tougaard, Lulu Tenney, Akon Changkou, Mathilda Gvarliani and Qun Ye.
Where was the Chanel COCO CRUSH campaign filmed?
The campaign uses Chateau Marmont in Los Angeles as its central setting.
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
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