Summary
Macy’s commercials have featured a wide range of performers, from everyday commercial actors and fashion models to well-known celebrities. One of the most recognizable recent Macy’s commercial actors is Alison Brie, who stars as the Macy’s Gift Guide. Other named performers connected to Macy’s campaigns include Matt Bush, who appears as her mentee, along with celebrity guests such as Baker Mayfield, Conan Gray, and John O’Hurley. Together, these performers help Macy’s commercials feel stylish, cheerful, helpful, and strongly connected to holiday shopping.
Quick Facts
- Brand: Macy’s
- Commercial category: Retail, fashion, beauty, holiday, gift-giving, and seasonal sales
- Most recognizable recent Macy’s commercial actress: Alison Brie
- Other named Macy’s commercial performers: Matt Bush, Baker Mayfield, Conan Gray, and John O’Hurley
- Common performer types: Actors, models, singers, athletes, hosts, dancers, families, and everyday shoppers
- Most common tone: Warm, festive, stylish, upbeat, and family-friendly
- Best-known Macy’s advertising connection: Holiday shopping and the Macy’s Thanksgiving Day Parade
Macy’s commercials usually feature a mix of professional commercial actors, fashion models, celebrity guests, singers, athletes, dancers, hosts, children, families, and lifestyle performers. Because Macy’s sells so many different products — clothing, shoes, jewelry, fragrances, cosmetics, home goods, bedding, gifts, holiday décor, and more — the brand needs many different kinds of performers to represent many different kinds of shoppers.
One of the most recognizable recent performers in Macy’s advertising is Alison Brie. Brie stars as the Macy’s Gift Guide, a cheerful, stylish, and knowledgeable character who helps shoppers find the right gifts for different occasions. Macy’s officially introduced Brie in its holiday campaign as the “Macy’s Gift Guide,” with actor Matt Bush appearing as her mentee.
The campaign later expanded with more celebrity appearances. In Macy’s “Holiday Gift Hotline” commercial, Alison Brie fields gift-related calls from familiar names including Conan Gray, Baker Mayfield, and John O’Hurley.
That gives Macy’s commercials a clear mix of comedy, celebrity appeal, holiday warmth, and practical shopping advice.
| Macy’s – Most Wonderful Stories Commercial (2026) | Macy’s – Gift Giving Commercial (2025) | |
| Macy’s – Summer’s Greatest Hits Commercial | Who Is in the Latest Macy’s “Father’s Day Gift Line” Commercial? (Melissa Joan Hart) | |
Alison Brie is the face most closely connected to Macy’s recent Gift Guide commercials. Known for her work in shows such as Community, GLOW, and Mad Men, Brie brings a bright, clever, polished energy to the campaign.
In the Macy’s ads, Brie does not simply appear as herself. She plays a character: the human version of the Macy’s Gift Guide. That idea gives the commercials a fun hook. Instead of presenting the gift guide as a catalog or webpage, Macy’s turns it into a person — someone who can walk through gift ideas, solve shopping problems, and make holiday buying feel easier.
Brie’s performance works because she has a naturally warm screen presence. She can be funny without seeming silly. She can be polished without seeming cold. That balance is important for Macy’s because the brand wants to feel fashionable, but also friendly. Brie gives the commercials a sense of personality.
Her character is confident, helpful, and quick with suggestions. She feels like the person shoppers would want to call when they have no idea what to buy for a parent, spouse, child, friend, coworker, or last-minute holiday guest.
| Macy’s – Alison Brie – Let Gifts Do the Talking Commercial | Macy’s – Alison Brie – Valentine’s Day Gifts Commercial | |
| Macy’s – Alison Brie – Black Friday Commercial | Macy’s – Alison Brie – Last Minute Gifts Commercial |
Another named actor in Macy’s recent commercials is Matt Bush. In the campaign, Bush appears as the Gift Guide’s mentee. His role helps give the commercials a light comedic rhythm.
Bush’s character works as a support figure. He is there to react, assist, ask questions, and help viewers understand the world of the Macy’s Gift Guide. This kind of supporting commercial role is important because it gives the lead performer someone to play off of.
In retail advertising, that matters. A commercial can feel flat if it is only a spokesperson talking directly to the camera. By adding a mentee character, Macy’s creates movement and interaction. Brie can explain, Bush can react, and the audience gets a more entertaining commercial.
Bush’s performance adds humor and approachability. He helps make the gift-giving message feel less like a sales pitch and more like a playful shopping conversation.
Macy’s has also used celebrity guests to make its commercials feel bigger and more connected to pop culture. In the Holiday Gift Hotline campaign, Alison Brie’s character receives calls from several familiar faces.
Baker Mayfield, the NFL quarterback, appears as one of the celebrity callers looking for gift ideas. His presence gives the ad a sports connection and helps Macy’s reach football fans during the holiday shopping season.
Conan Gray, the singer and songwriter, also appears in the campaign. His involvement adds a music and youth-culture element to the commercial. Macy’s benefits from that kind of casting because it helps the brand feel current and connected to entertainment.
John O’Hurley, known for his acting, hosting, and connection to the National Dog Show, brings another type of recognition. His appearance fits especially well with Macy’s Thanksgiving and holiday identity, since the brand is strongly connected to Thanksgiving programming and family viewing traditions.
Together, Baker Mayfield, Conan Gray, and John O’Hurley help turn the Macy’s commercial into more than a simple retail ad. Their appearances make the spot feel like a holiday event.
Macy’s uses celebrities because celebrity casting creates instant recognition. When viewers see Alison Brie, Baker Mayfield, Conan Gray, or John O’Hurley, they immediately have a point of connection. That recognition can make a commercial more memorable.
Celebrity casting also helps Macy’s connect different shopping categories to different audiences. A performer like Alison Brie brings comedy and television appeal. Baker Mayfield brings sports appeal. Conan Gray brings music appeal. John O’Hurley brings a classic entertainment and family-TV connection.
This variety is useful for Macy’s because the store is not selling only one product. Macy’s is selling many different shopping experiences at the same time. A single Macy’s commercial may promote clothing, beauty, accessories, gifts, home goods, fragrances, holiday deals, and seasonal style. Using a range of recognizable performers helps the brand speak to multiple types of shoppers.
That is one reason Macy’s commercials often feel broad and inclusive. They are designed for families, couples, young shoppers, older shoppers, fashion lovers, holiday shoppers, and people looking for practical gifts.
While celebrity performers receive the most attention, many Macy’s commercials also depend on professional commercial actors and fashion models whose names may not be widely known.
These performers are essential to the brand’s advertising style. They model clothing, walk through stores, smile at gift ideas, react to sales, exchange presents, decorate homes, attend parties, and represent everyday Macy’s customers.
A Macy’s fashion performer must do more than simply wear clothes. They must make the wardrobe look natural, appealing, and connected to a lifestyle. A coat must feel cozy. A dress must feel special. A fragrance must feel romantic. A holiday gift must feel thoughtful.
That requires a clean and controlled acting style. Retail commercial actors need strong camera awareness, natural facial expressions, confident movement, and the ability to make small moments feel meaningful.
Macy’s is especially known for holiday advertising. The brand has a strong connection to Christmas, Thanksgiving, gift-giving, family gatherings, and the Macy’s Thanksgiving Day Parade.
Holiday commercials often require a different kind of acting than regular retail ads. The performers must create warmth quickly. They may only have a few seconds to show joy, surprise, gratitude, excitement, or love.
That is why Macy’s holiday commercials often feature families, children, couples, friends, store employees, gift-givers, and cheerful shoppers. The performances are usually sincere and upbeat. The goal is to make viewers associate Macy’s with the emotional side of shopping.
The best Macy’s holiday actors make a simple gift exchange feel like a memory. They make a sale feel like an opportunity. They make a shopping trip feel like part of a family tradition.
| Macy’s – Mother’s Day Gift Line – Melissa Joan Hart | ||
Macy’s also airs commercials connected to beauty, fragrance, cosmetics, designer fashion, and luxury products. These ads often have a more glamorous tone than the brand’s holiday or sale commercials.
In beauty and fragrance advertising, performers rely heavily on visual expression. They may not speak much. Instead, they communicate with a smile, a glance, a turn, a walk, or a confident pose.
This is a different type of acting. It is subtle, polished, and image-driven. The performer must make the product feel desirable without overacting. Macy’s uses this kind of advertising to position itself as a destination for fashion, beauty, and giftable luxury items.
Macy’s commercials work because the performers understand tone. The acting is usually bright, clean, warm, and easy to follow. In Alison Brie’s case, the performance is especially effective because she plays the Macy’s Gift Guide with confidence and humor. She feels like an expert, but she also feels approachable.
Matt Bush adds a helpful supporting energy as the mentee, giving Brie someone to interact with and giving the commercials a fun mentor-student dynamic. Celebrity guests such as Baker Mayfield, Conan Gray, and John O’Hurley add personality and recognition, while everyday actors and models help ground the ads in relatable shopping moments.
The key to Macy’s commercial acting is balance. The performers must sell products without seeming pushy. They must create excitement without going too big. They must make shopping feel emotional, practical, stylish, and fun at the same time.
That is harder than it looks. A strong Macy’s commercial actor has to make the viewer believe that the right gift, outfit, fragrance, or home item can make a moment better.
Who are the actors in Macy’s commercials?
Macy’s commercials feature a mix of professional actors, models, celebrities, singers, athletes, hosts, dancers, and everyday lifestyle performers. Named performers connected to recent Macy’s campaigns include Alison Brie, Matt Bush, Baker Mayfield, Conan Gray, and John O’Hurley.
Who is the actress in the Macy’s Gift Guide commercial?
The actress in the Macy’s Gift Guide commercial is Alison Brie. She plays the Macy’s Gift Guide, a stylish and helpful character who gives shoppers gift ideas.
Who is the actor with Alison Brie in the Macy’s commercial?
The actor appearing with Alison Brie in the Macy’s Gift Guide campaign is Matt Bush. He plays the Gift Guide’s mentee.
Was Baker Mayfield in a Macy’s commercial?
Yes. Baker Mayfield appeared as one of the celebrity guests in Macy’s Holiday Gift Hotline campaign with Alison Brie.
Was Conan Gray in a Macy’s commercial?
Yes. Singer Conan Gray was also featured as one of the celebrity callers in Macy’s Holiday Gift Hotline commercial.
Was John O’Hurley in a Macy’s commercial?
Yes. John O’Hurley appeared in Macy’s Holiday Gift Hotline campaign, connecting the commercial to holiday entertainment and family-friendly programming.
Does Macy’s use real shoppers in commercials?
Most major Macy’s commercials use professional actors, models, and performers. However, some ads may include event footage, parade performers, or people presented in a more natural lifestyle style.
Why are Macy’s commercials so recognizable?
Macy’s commercials are recognizable because they combine fashion, holiday emotion, celebrity casting, polished visuals, and family-friendly storytelling.
Macy’s commercials succeed because they combine shopping with personality. The brand does not simply show products. It creates moments — a holiday gift, a stylish outfit, a beauty discovery, a family memory, or a seasonal celebration.
Actors help make those moments work.
Alison Brie gives Macy’s recent commercials a recognizable face and a smart comedic energy. Matt Bush adds humor and support as her mentee. Baker Mayfield, Conan Gray, and John O’Hurley bring celebrity appeal and help the campaign feel like a holiday event. Meanwhile, Macy’s everyday commercial actors, fashion models, dancers, and lifestyle performers help show the many different ways people shop at Macy’s.
That is why Macy’s remains one of America’s most recognizable retail advertisers. Its commercials are not just about buying things. They are about style, memory, celebration, and the feeling of finding the right thing at the right time.
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
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Retail Commercial Actors (Complete Guide 2026)
Who Is the Actor in the Macy’s Commercial With Alison Brie? – This article identifies Matt Bush as the actor who plays Alison Brie’s mentee in Macy’s popular Gift Guide advertising campaign.
Who Is the Female in the New Macy’s Commercial? – This page identifies Alison Brie as the actress portraying the human version of Macy’s Gift Guide in the retailer’s holiday advertising.
Who Is the Gift Lady in the Macy’s Commercial? – This article explains how Alison Brie became Macy’s enthusiastic Gift Guide character and one of the retailer’s most recognizable recent commercial faces.
Who Is the Model in the New Macy’s Commercial Today? – This page identifies Alison Brie and explains her role as the stylish gift expert featured throughout Macy’s seasonal campaign.
Who Is the Guy Actor in the Macy’s Commercial? – This article profiles Matt Bush and his supporting role opposite Alison Brie in the Macy’s Gift Guide commercials.
Who Is the Redhead in the Macy’s Commercial? – This article identifies Alison Brie and examines the comedic warmth she brings to Macy’s holiday and gift-giving advertisements.
Retail Commercial Actors (Complete Guide 2026) – This comprehensive guide compares actors and celebrities featured in Macy’s, Kohl’s, Walmart, Target and other major retail campaigns.
Kohl’s Commercial Actors (Full Breakdown 2026) – This guide profiles Ellie Kemper and other performers appearing in commercials for one of Macy’s closest department-store competitors.
Who Is in the Latest Kohl’s “Kohl’s Mom” Commercial? – This article identifies Ellie Kemper as Kohl’s Mom and examines the retailer’s celebrity-driven approach to clothing, home and seasonal shopping advertising.
Target Commercial Actors (Full Breakdown 2026) – This hub covers actors, models, shoppers and celebrities appearing in advertising for another major retailer competing with Macy’s for fashion, beauty and home shoppers.
Who Is the Actress in the Target Wicked Commercial? – This article identifies Cynthia Erivo in Target’s Wicked campaign and provides another example of a retailer using entertainment partnerships to attract shoppers.
Walmart Commercial Actors (Full Breakdown 2026) – This comprehensive guide profiles Walton Goggins, Stephanie Beatriz and other celebrities featured in Walmart’s national retail advertising.
Old Navy Commercial Actors (Full Breakdown 2026) – This article covers Paris Hilton, Lindsay Lohan, Jennifer Coolidge and other stars appearing in fashion and shopping campaigns closely related to Macy’s apparel business.
Gap Commercial Actors (Full Breakdown 2026) – This guide profiles KATSEYE, Parker Posey, Troye Sivan and other performers featured in fashion-focused advertising.
Aldi Commercial Actors (Full Breakdown 2026) – This page examines actors and everyday performers used in value-focused retail advertising and offers another comparison with Macy’s shopping campaigns.
Amazon Prime Commercial Actors (Full Breakdown 2026) – This guide covers celebrities and lifestyle performers featured in Amazon’s shopping campaigns for one of Macy’s largest online retail competitors.
Skechers Commercial Actors (Full Breakdown 2026) – This page profiles Sofía Vergara, Snoop Dogg and other stars promoting footwear, a major product category also sold by department stores such as Macy’s.
L’Oréal Commercial Actors (Full Breakdown 2026) – This beauty guide profiles Eva Longoria, Viola Davis, Helen Mirren and other ambassadors promoting products in a category strongly associated with Macy’s beauty departments.
Dior Commercial Actors (Full Breakdown 2026) – This hub covers actors, models and celebrities appearing in luxury beauty and fragrance campaigns relevant to Macy’s designer fragrance and cosmetics business.
Versace Commercial Actors (Full Breakdown 2026) – This guide examines celebrity performers featured in luxury fashion and fragrance advertising connected to the designer categories carried by major department stores.
Lululemon Commercial Actors (Full Breakdown 2026) – This article profiles athletes and lifestyle ambassadors appearing in apparel advertising aimed at fashion-conscious retail shoppers.
Nike Commercial Actors (Full Breakdown 2026) – This guide examines athletes and celebrities promoting footwear and apparel within product categories that overlap with Macy’s fashion business.
Adidas Commercial Actors (Full Breakdown 2026) – This page profiles actors, musicians and athletes featured in footwear and apparel campaigns relevant to department-store fashion shoppers.
Skin Care Commercial Actors (Full Breakdown 2026) – This guide covers actresses and celebrity ambassadors promoting skincare products within the broader beauty market served by Macy’s.
Who Are the Actors in the Neutrogena Commercial? – This article profiles actresses associated with Neutrogena and offers another example of celebrity-led beauty advertising relevant to department-store shoppers.
Actors in Commercials: The Complete Guide 2026 – This comprehensive resource explains how actors, models, celebrities and other performers are cast and compensated for major campaigns such as Macy’s commercials.
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