Walmart Commercial Actors
A complete guide to the familiar faces behind Walmart’s biggest ads.
(By Carmichael Phillip)
Quick Answer
Who are the actors in Walmart commercials? Walmart’s recent commercials feature a rotating mix of actors, comedians, athletes, influencers and television personalities. Some of the most recognizable recent performers include Walton Goggins, Stephanie Beatriz, Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray, Jake Shane, Paris Hilton and Russell Westbrook.
Walmart has featured these performers in campaigns such as “Who Knew?” and “Deals of Desire,” using celebrity casting to make its ads feel more like short entertainment pieces than traditional retail commercials.
Most recognizable recent Walmart actor: Walton Goggins
Notable actress: Stephanie Beatriz
Major campaigns: “Who Knew?” and “Deals of Desire”
Latest Walmart Commercial: “Unexpected Guests of Any Size”
Commercial: “Unexpected Guests of Any Size”
Actor: Walton Goggins
Brand: Walmart+
Campaign: Who Knew?
Year: 2026
Quick Answer: The actor in Walmart+’s “Unexpected Guests of Any Size” commercial is Walton Goggins. The spot uses Goggins’ familiar dry, slightly dramatic delivery to promote Walmart+ delivery for unexpected guests and last-minute shopping needs.
Goggins has become one of Walmart’s most recognizable recent commercial actors, appearing across the brand’s “Who Knew?” campaign and several Walmart+ ads.
Why Walmart Commercials Are Getting More Celebrity-Focused
Walmart commercials have changed in recent years. While the brand has always been known for low prices, everyday shopping, and family-friendly messaging, its newer campaigns often use celebrities to shift how viewers think about Walmart.
This celebrity-driven strategy makes Walmart commercials feel more like entertainment than traditional retail advertising.
| Walmart – Catching Feels for Walmart Deals | ||
Walton Goggins
Walton Goggins has become one of the most recognizable recent faces in Walmart advertising. He appeared in Walmart’s “Who Knew?” campaign, which was designed to change outdated perceptions of the retailer by showing the wide range of products available through Walmart stores, online shopping, and delivery.
Goggins also appeared in Walmart’s holiday advertising. In 2025, he transformed into the Grinch for a Walmart holiday campaign set in “WhoKnewVille,” giving the brand a playful pop-culture connection during the Black Friday and Christmas shopping season.
For Walmart, Goggins helps communicate the idea that the store has more variety, personality, and surprise than some shoppers may expect.
| Walmart+ Unexpected Guests of Any Size Commercial Actor 2026 | Walmart Vacay Commercial Actor 2026 |
| Walmart+ They Don’t Know the First Thing About You Commercial Actor 2026 | Walmart Express Delivery Prescriptions Commercial Actor 2026 |
Stephanie Beatriz
Stephanie Beatriz is another recent Walmart commercial performer. She is best known for playing Rosa Diaz on Brooklyn Nine-Nine and for voicing Mirabel in Disney’s Encanto. Walmart’s “Who Knew?” campaign included Spanish-language ads featuring Beatriz, helping the brand reach a broader audience with a familiar and energetic performer.
Taye Diggs
Taye Diggs appeared in Walmart’s “Deals of Desire” campaign, a Black Friday advertising event that parodied popular TV genres and streaming-style dramas. The campaign featured several well-known actors, including Walton Goggins, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray, and Jake Shane.
Diggs brings smooth charisma and polished confidence to Walmart’s advertising. Because he is known from television, film, and Broadway, he has the kind of familiar star quality that helps a retail campaign feel bigger.
In Walmart’s “Deals of Desire” format, Diggs fits especially well because the campaign played with soap-opera drama, romance, and binge-worthy entertainment. His performance style naturally supports that tone.
Taye Diggs brings:
Charm
Strong screen presence
Romantic-drama credibility
Clear line delivery
Polished commercial energy
His casting helped Walmart make Black Friday deals feel like part of a dramatic entertainment event.
Lisa Rinna
Lisa Rinna also appeared in Walmart’s “Deals of Desire” campaign. Known for The Real Housewives of Beverly Hills, soap operas, and reality television, Rinna brings dramatic flair and self-aware celebrity energy to the campaign.
Rinna is a strong choice for a campaign that parodies binge-worthy television because she already understands dramatic performance, confession-style reality TV, and heightened emotion.
Her Walmart commercial appeal comes from:
Big personality
Reality-TV recognition
Dramatic facial expressions
Self-aware humor
Strong pop-culture identity
In a Black Friday campaign built around desire, drama, and deals, Lisa Rinna fits naturally.
Ian Somerhalder
Ian Somerhalder was another celebrity performer in Walmart’s “Deals of Desire” campaign. Somerhalder is widely known for The Vampire Diaries, making him a smart casting choice for a campaign that played with dramatic TV references.
His presence gives the commercial a moody, romantic, supernatural-drama feel. That works well for a campaign parodying popular television formats.
Somerhalder brings:
Dramatic intensity
Recognizable TV-star appeal
Romantic mystery
Genre credibility
Strong camera presence
In Walmart’s campaign, his casting helped make the ads feel like mini streaming episodes rather than ordinary retail spots.
Anthony Ramos
Anthony Ramos also appeared in Walmart’s “Deals of Desire” Black Friday campaign. Ramos is known for Hamilton, In the Heights, and film and television work, which gives him strong musical-theater and screen credibility.
Ramos brings youthful energy and expressive performance ability. He can handle humor, drama, rhythm, and emotion, making him a strong fit for a fast-moving commercial campaign.
His Walmart appeal includes:
Musical-theater energy
Modern star power
Warm screen presence
Youthful charisma
Strong emotional expression
For Walmart, Ramos helps the campaign feel current and entertainment-focused.
Chad Michael Murray
Chad Michael Murray appeared in Walmart’s “Deals of Desire” campaign, bringing a nostalgic teen-drama connection to the Black Friday advertising series. He is best known for One Tree Hill, which makes him a natural fit for a campaign built around TV-drama parody.
Murray’s presence adds:
Nostalgia
Romantic-drama energy
Familiar TV appeal
Smooth delivery
Fan recognition
His casting helps Walmart reach viewers who remember early-2000s television dramas while also giving the campaign a playful, soap-like quality.
Jake Shane
Jake Shane was also part of Walmart’s “Deals of Desire” campaign. Shane is known as a TikTok personality and digital creator, giving the campaign social-media relevance alongside traditional TV and film stars.
This kind of casting is important because modern commercials do not only live on television. They also spread through TikTok, Instagram, YouTube, and short-form video platforms.
Jake Shane brings:
Digital-native appeal
Social-media humor
Younger audience connection
Quick comedic timing
Internet culture awareness
By including Shane, Walmart showed that it wants its commercials to appeal to both traditional TV viewers and younger digital audiences.
Paris Hilton
Paris Hilton has also been connected to Walmart’s recent campaign rollout. Axios reported that celebrity teasers from Paris Hilton and Russell Westbrook helped build early buzz around Walmart’s “Who Knew?” campaign.
Hilton is a powerful commercial figure because she brings immediate recognition, fashion associations, humor, and self-aware celebrity branding. She can appear in a short teaser and instantly create attention.
Her Walmart value comes from:
Instant name recognition
Fashion and lifestyle appeal
Pop-culture nostalgia
Social-media reach
Playful celebrity persona
In a campaign designed to change how people think about Walmart, Hilton helps make the brand feel more style-conscious and culturally visible.
Russell Westbrook
Russell Westbrook was also connected to Walmart’s “Who Knew?” campaign rollout through celebrity teaser content.
Westbrook is a strong fit for modern Walmart advertising because he connects sports, fashion, personality, and mainstream recognition. He is not just known as an athlete; he is also known for bold personal style.
That makes him useful for a Walmart campaign that wants to highlight more than low prices. Walmart is increasingly promoting fashion, delivery, marketplace items, and unexpected product finds. Westbrook’s public image supports that message.
He brings:
Sports credibility
Fashion-forward identity
Confidence
Cultural relevance
Broad audience recognition
His involvement helps Walmart feel more modern and stylish.
Supporting Actors in Walmart Commercials
Not every Walmart commercial relies on celebrities. Many Walmart ads also feature professional commercial actors playing shoppers, parents, employees, friends, families, delivery customers, and everyday people using Walmart services.
These supporting performers are important because they keep the commercials relatable. A celebrity may attract attention, but everyday actors help viewers imagine themselves using Walmart.
Supporting Walmart actors often portray:
Parents shopping for groceries
Families preparing for holidays
Customers using Walmart+
Shoppers discovering deals
Employees helping customers
People ordering online
Friends reacting to unexpected products
Their acting style is usually bright, friendly, and natural. The goal is to make Walmart feel useful in everyday life.
FAQ: Walmart Commercial Actors
Who is the actor in the recent Walmart commercials?
One of the most recognizable recent Walmart commercial actors is Walton Goggins, who appeared in Walmart’s “Who Knew?” campaign and later transformed into the Grinch for a Walmart holiday campaign.
Is Stephanie Beatriz in Walmart commercials?
Yes. Stephanie Beatriz appeared in Spanish-language ads connected to Walmart’s “Who Knew?” campaign.
Who appears in Walmart’s “Deals of Desire” campaign?
The campaign featured Walton Goggins, Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray, and Jake Shane.
Why is Walmart using celebrities in commercials?
Walmart is using celebrities to modernize its brand image, promote online shopping and delivery, and make campaigns feel more entertaining.
Who played the Grinch in the Walmart holiday commercial?
Walton Goggins played the Grinch in Walmart’s 2025 holiday campaign.
Final Thoughts
Walmart commercials have become more ambitious, celebrity-driven, and entertainment-focused. Recent campaigns have featured actors like Walton Goggins, Stephanie Beatriz, Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray, and more.
The strategy works because these performers help Walmart feel bigger than a traditional retail store. They turn shopping, delivery, Black Friday deals, and Walmart+ benefits into memorable commercial moments.
For actors, Walmart ads are also a reminder that retail commercials can now feel like short films, streaming parodies, social media campaigns, and pop-culture events.
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
Related Topics
Walmart Commercial Actors (Full Breakdown 2026) – Explore Walton Goggins, Stephanie Beatriz, Taye Diggs, Lisa Rinna, Ian Somerhalder and the other actors who have appeared in recent Walmart campaigns.
Actor Profile: Walton Goggins – Learn more about Walton Goggins’ film, television and commercial career beyond his Walmart “Who Knew?” campaign.
Who Is the Famous Walmart Actor? – This article identifies Walton Goggins as one of the most recognizable faces of Walmart’s recent advertising.
Who Is the Actor in the Walmart Clogging Commercial? – Walton Goggins shows off his comedic side in Walmart’s playful “Always Be Clogging” campaign.
Walmart “Vacay” Commercial Actor 2026 – Walton Goggins stars in this vacation-themed Walmart commercial promoting convenience and unexpected shopping needs.
Walmart+ “They Don’t Know the First Thing About You” Commercial Actor – Walton Goggins brings western-style deadpan humor to this Walmart+ commercial about personalized convenience.
Walmart+ “Unexpected Guests of Any Size” Commercial Actor – Walton Goggins appears in this Walmart+ spot about being prepared for surprise visitors and last-minute needs.
Walmart+ “Hamster” Commercial Actor 2026 – Walton Goggins continues his Walmart campaign in this offbeat commercial centered on an unexpected hamster situation.
Walmart Express Delivery “Prescriptions” Commercial Actor – Walton Goggins promotes Walmart’s prescription-delivery service in another extension of the “Who Knew?” campaign.
Who Is the Woman in the Walmart Commercial? – Stephanie Beatriz is one of the actresses associated with Walmart’s newer “Who Knew?” advertising.
Who Is the Lady in the New Walmart Commercial? – This article takes a closer look at Stephanie Beatriz and her role in Walmart’s modern advertising campaign.
Is Stephanie Beatriz in a Walmart Commercial? – Learn which Walmart and Walmart+ campaigns have featured actress Stephanie Beatriz.
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Who Is Dylan in the Walmart Commercial? – This article examines the supporting farmhand character who appears alongside Walton Goggins in Walmart’s “Who Knew?” campaign.
Who Is the Rapper in the New Walmart Commercial? – Busta Rhymes brings his rapid-fire delivery and larger-than-life personality to Walmart’s Express Delivery advertising.
Who Is Luke in the Walmart Commercials? – Scott Patterson reprises his beloved Luke Danes character from Gilmore Girls in a nostalgic Walmart holiday commercial.
Who Is in the Walmart Black Friday Commercial? – Walmart’s “Deals of Desire” campaign features an ensemble including Anthony Ramos, Chad Michael Murray, Taye Diggs, Lisa Rinna and others.
Who Is the Actor in the Walmart “Deals of Desire” Commercial? – Explore the celebrity-heavy cast behind Walmart’s episodic Black Friday “advertainment” campaign.
Who Are the Actors in the Walmart Mean Girls Commercial? – Lindsay Lohan, Lacey Chabert and other original Mean Girls performers reunite for Walmart’s nostalgic Black Friday campaign.
Who Is the Actor in the Walmart Straight Talk Commercial? – Comedian Jim Gaffigan stars in a Straight Talk Wireless campaign filmed inside Walmart.
What Did Walton Goggins Star In? – A guide to Walton Goggins’ best-known roles in The Shield, Justified, Fallout, The White Lotus and more.
Who Is Walton Goggins? – Learn about the actor’s background, career, major television roles and rise as one of Hollywood’s most recognizable character actors.
Who Is the Actor in the New Doritos Commercial? – Walton Goggins appears in another major national advertising campaign, this time for Doritos Golden Sriracha.
Actors in Commercials (The Complete Guide 2026) – Explore recurring commercial actors, celebrity spokespeople and the performers behind major national advertising campaigns.
What Are Commercial Actors? – Learn how professional actors are cast, hired and used in television, digital and national advertising campaigns.
Retail Commercial Actors – Browse Acting Magazine’s collection of Walmart and other retail-commercial actor profiles and campaign breakdowns.
Actor Profiles – Explore Acting Magazine’s growing collection of profiles covering commercial, television and film performers.
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