Who Is Dylan in the Walmart Commercial?
(by Carmichael Phillip)
What Is This Walmart “Dylan” Everyone Is Talking About?
If you’ve seen Walmart’s recent “Who Knew?”–era commercial featuring Walton Goggins, you might remember a scene where he’s talking to a horse, and a young farmhand named Dylan wanders into the barn. The question is: who is Dylan? And more specifically, who plays him? There’s no officially credited actor name for “Dylan” in publicly released cast lists, but by piecing together sources and fan sleuthing, we can clarify what’s known — and what remains a mystery.
The Ad Campaign: Walmart’s “Who Knew?” Rebrand
Walmart launched a bold new campaign in 2025 called “You Thought You Knew Us. We’re Flattered.”, under the tagline “Walmart. Who knew?”
The campaign leans into surprising the audience — Walmart wants to reintroduce itself as more than just a big-box store.
In one of the flagship spots, actor Walton Goggins plays a charismatic cowboy-esque figure, listing off odd products Walmart now offers — from saunas to dentures — while shouting “Who knew?”
According to the Walmart corporate press release, this is very much about reintroducing Walmart — showing how far the company has evolved.
Walmart News & Leadership
The Scene With Dylan
In the commercial:
Walton Goggins is in a barn, having a monologue about how people don’t realize what Walmart is now.
He addresses “Dylan,” who is a farmhand. In fact, in the iSpot listing for the ad, they mention a “farm hand … Dylan” sleeping in the barn.
This Dylan character is minor; he doesn’t have a big speaking role — he mostly reacts, and seems more like a background or supporting presence to highlight the humor of Goggins’s riff.
Is Dylan a Known Actor?
Here’s where things get tricky: no official name for the actor playing Dylan has been publicly confirmed by Walmart, in press coverage, or in a casting announcement.
The iSpot listing for the ad shows Walton Goggins and describes the scene, but does not name the actor who plays Dylan.
On Reddit, users have speculated and tried to identify the actor. One user on r/Actors wrote:
“This kid is in the ‘who knew’ Walter Goggins ad campaign … he plays a farmhand … Walter references him as ‘Dylan’ … I CANNOT figure it out …”
So far, no reliable confirmation from casting agencies or entertainment reporting has surfaced to publicly link a specific actor (with a known IMDb profile) to the “Dylan” character in the Walmart ad.
Why the Confusion?
There are a few reasons why people are having trouble identifying Dylan:
Small Role: Dylan is not the star — Walton Goggins is. Because Dylan is more of a side character, he may not have an obvious credit in public ad databases.
Limited Credit Info: Commercials often don’t include full cast lists like TV shows or movies do, especially for minor roles.
Fan Speculation: With only visual recognition and a name spoken in the dialogue, fans are left guessing — some have tried to match his face, but without confirmation, it’s inconclusive.
No Public Casting Announcement: This seems to be more of a branded campaign than a celebrity-driven ad (apart from Goggins), so Walmart may not have promoted a full cast breakdown.
What About Other “Dylans” in Walmart Ads?
Some people might confuse this Dylan with other “Dylans” connected to Walmart — but they appear to be unrelated:
Dylan Cartlidge is a musician whose song “Hang My Head” appears in multiple Walmart commercials.
But this Dylan is not a character — he’s the singer behind the soundtrack.
Dylan Beard is a hurdler and Walmart employee who made news for his Olympic training.
However, he’s not known to be acting in Walmart commercials, especially not in the “Who Knew?” campaign.
What Do We Know for Sure?
The character is named Dylan in the Walton Goggins “Who Knew?” Walmart commercial.
iSpot documents this Dylan as a “farm hand” in the ad.
There is no verified actor credit publicly available for who plays Dylan in that particular spot as of now.
The campaign is widely covered in media like Axios, Forbes, and Adweek, but none of those sources name the actor behind Dylan — their focus is on Goggins and Walmart’s rebranding.
Could the Actor Be Confirmed Later?
Yes — it’s possible:
Walmart might publish a full cast sheet or a “making of” for the campaign in a future press release.
Fans or casting databases might eventually identify the actor as people continue to notice him.
If the actor is newer or less known, they might later list the commercial on their resume or casting reel, making it easier to spot.
Why It Matters (to Some People)
Why do people care who Dylan is? A few reasons:
Recognition: When a commercial is creative or funny, people often want to know who the actors are.
Acting Career: For the actor playing Dylan, this could be a visible gig that helps their career, especially in a high-profile Walmart campaign.
Brand Connection: Viewers forming a connection with Walmart’s “new” image might remember Dylan as part of the story Walmart is trying to tell.
Conclusion: Who Is Dylan?
Dylan in the Walmart “Who Knew?” commercial is a farmhand character who interacts briefly with Walton Goggins in a barn scene.
No publicly confirmed actor has been identified for Dylan as of now.
It’s likely a smaller role, and thus not prominently credited in major media coverage or ad-industry listings.
Unless Walmart or the actor publicly reveals their identity later, the mystery of Dylan may remain just that — a curious detail in a striking rebranding campaign.
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