Who is in the Walmart Black Friday commercial?
Unpacking the star-studded cast behind Walmart’s “Deals of Desire” Black Friday campaign
(By Carmichael Phillip)
Overview: A New Kind of Black Friday Ad
Walmart’s 2024/2025 Black Friday campaign, titled “Deals of Desire,” stands out as a multi-episode “advertainment” series airing across TV, TikTok, YouTube, and even outdoor displays. Rather than a single commercial, Walmart dropped a 10-part mini-series, each segment spoofing a popular TV genre—everything from soap operas to supernatural dramas. The campaign is anchored by a high-profile ensemble cast.
Who’s Who in the Lineup
Walmart assembled a diverse mix of celebrities across TV and film:
Anthony Ramos (from Hamilton and In the Heights) stars in the “Stable Boy” episode.
Chad Michael Murray (star of One Tree Hill) appears in a dramatic, Friday Night Lights-inspired vignette.
Taye Diggs, Lisa Rinna (soap opera veteran), Ian Somerhalder, and Walton Goggins also feature in various genre spoofs.
TikTok star Jake Shane plays a meta role as a production assistant casting the “Wal-verse”.
Example Episode: Chad Michael Murray in “Locker Room Pep Talk”
One standout spot features Chad Michael Murray in a football-themed parody, complete with rousing pep-talk energy. A dramatized coach vibe, humor, and Nashville-style intensity deliver laughs while plugging Walmart’s deals.
Anthony Ramos & Kalay Moore in “Stable Boy”
Another episode mimics historical dramas with Anthony Ramos and rising talent Kalay Moore. Ramos, portraying a forlorn stable hand, delivers a heartfelt soliloquy—only for the twist to land on a killer Black Friday deal. Kalay, noted from her Instagram reel, anchors the dynamic duo in the ad .
Industry Take & What’s Next
In Summary:
Walmart’s Black Friday “Deals of Desire” campaign features:
Anthony Ramos, Chad Michael Murray, Lisa Rinna, Ian Somerhalder, Taye Diggs, Walton Goggins, and Jake Shane—each in genre-specific mini-episodic vignettes.
A bold blend of comedy, drama, nostalgia, and commerce.
Release strategy optimizing binge and sharing for maximum engagement.
This innovative format offers both entertainment and urgency—and delivers star talent you genuinely recognize starring in memorable, deal-driven scenarios.
Key Episodes to Watch:
Chad Michael Murray’s football-themed “Locker Room Pep Talk”
Anthony Ramos’s historical “Stable Boy of the Season” with Kalay Moore
Lisa Rinna’s melodramatic “Sister, Swindler” soap-opera spoof
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Expect surprise, humor, and memorable moments—all wrapped in Walmart’s Black Friday urgency.
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