Who is the lady in the new Walmart commercial?
Unpacking the face behind the ad and what we know so far
(By Carmichael Phillip)
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Summary
The woman featured in many of the new Walmart commercials is actress Stephanie Beatriz.
Beatriz appears in Walmart’s “Who Knew?” and Walmart+ advertising campaigns, including spots promoting Walmart+ Black Friday deals and convenience features such as flexible streaming choices and fast delivery — helping the retailer reposition its brand with relatable, modern messaging.
Spotting the Actress in the Spot
When the new Walmart commercial starts rolling — the one that begins with a cheeky tone and the tagline “You thought you knew us. We’re flattered.” — many viewers ask: “Who is the lady in the ad?”
Here’s what the record shows: The campaign in question is the retailer’s revamped brand-push called “Walmart. Who Knew?.”
According to media outlets, the campaign features two named actors: Walton Goggins and Stephanie Beatriz.
In particular, Stephanie Beatriz appears in the Spanish-language version of the spot, playing a “lady” in a backyard party setting (a gender‐reveal scenario) that underscores Walmart’s “you can wait, we’ve got you” delivery promise.
So:
The “lady” in the commercial is very likely Stephanie Beatriz.
If you saw a version in English with a different female actor, it’s possible the creative region-specific version used alternate talent.
Quick Facts: Stephanie Beatriz (Walmart Commercial)
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Full Name: Stephanie Beatriz
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Profession: Actress & voice artist
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Notable TV/Film Roles: Brooklyn Nine‑Nine (Detective Rosa Diaz), Encanto (voice of Mirabel)
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Commercial Brand: Walmart / Walmart+
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Campaigns:
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“Who Knew?” brand refresh ads
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“Black Friday Deals: First Dibs” Walmart+ spot
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“Locked In” Walmart+ commercial Acting Magazine+1
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Role in Ads: Featured actress delivering promotional messaging
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Language Versions: Appears in both English Walmart+ ads and Spanish‑language spots in some campaign variants
Why Stephanie Beatriz? Understanding the Casting
Casting Stephanie Beatriz makes strategic sense for Walmart’s refresh:
Beatriz is best known for her role in the TV series Brooklyn Nine‑Nine, which gives the spot recognisable credibility while not overwhelming the brand.
The campaign is a broad re-introduction of Walmart’s evolving identity — the aim is to reposition the brand as more than just “the store you knew” but as “the store that’s grown, changed, and can serve you in more ways.”
Featuring Beatriz in the Spanish-language version signals Walmart’s acknowledgment of bilingual/multicultural audiences — enhancing inclusivity.
By using a known actor rather than a major “A-list” celebrity, the spot fuses familiarity with relatability: viewers recognise her, but she doesn’t overshadow the message.
So the casting aligns with the brand’s intention: shift perception, broaden appeal, and highlight capability rather than star power.
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What We Don’t Know (and Why It Matters)
Even though we can identify Stephanie Beatriz, there remain open questions:
Which exact “lady” did you see? The campaign uses different spots, languages, versions. Some may feature region-specific talent not publicly credited. If you saw an English version and the actress didn’t look like Beatriz, you may be looking at someone else.
Public databases (e.g., ad-tracking services) often don’t list full casting for every commercial, especially when non-celebrity actors are used.
The behind-the-scenes credits aren’t always published, meaning some actor names remain uncredited in publicly searchable form.
The brand’s aim appears to be the message — not the star. From a marketing standpoint, casting lesser-known faces or having the actor recede into the scenario keeps focus on Walmart’s service and capabilities rather than the talent.
Thus: while the lady is almost certainly Stephanie Beatriz for that Spanish-language spot, if you’re referring to a different variant of the commercial, it might be a different actress — and public record may not yet list her.
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Why the Commercial is Generating Buzz
The commercial’s appeal — and the reason viewers zero in on “the lady” — comes down to a few dynamics:
Repositioning of a legacy brand – Walmart has been around since 1962, and with this campaign it’s clearly saying: “Yes, you thought you knew us, but let us show you what we’ve become.”
Human-focused storytelling – The spot features everyday scenarios (backyard parties, home delivery, surprise reveals) rather than big-budget spectacle. This invites viewers to place themselves in the scene.
Recognizable talent without distraction – Beatriz is risk-low enough to bring recognition but not overshadow the brand message.
Multilingual/Multichannel strategy – Using versions in Spanish and English widens reach and signals inclusivity.
Curiosity factor – Because the ad prompts “Who knew?”, viewers pay closer attention and ask: “Who’s that person?” The campaign leans into that curiosity.
All of this drives interest not just in the brand but in the people in the ad — including the lady.
FAQ: Stephanie Beatriz & the Walmart Commercials
Who is the woman in the new Walmart commercial?
The woman seen in many recent Walmart and Walmart+ commercials is Stephanie Beatriz, the actress known for Brooklyn Nine‑Nine and Encanto.
Which Walmart ad features Stephanie Beatriz?
Beatriz is featured prominently in Walmart’s “Who Knew?” campaign and specific Walmart+ spots like “Black Friday Deals: First Dibs” and “Locked In.”
Is the Walmart commercial with Stephanie Beatriz in English or Spanish?
Beatriz appears in both English‑language Walmart+ ads and Spanish‑language versions of the “Who Knew?” campaign, depending on the commercial variant.
Why did Walmart cast Stephanie Beatriz?
Walmart likely chose Beatriz because she is recognizable but relatable, bringing credibility without overpowering the message, and helps the brand connect with modern, diverse audiences.
What is Walmart promoting in the Stephanie Beatriz commercials?
The ads featuring Beatriz promote Walmart+ benefits — like early access to deals, flexible streaming options, and fast delivery — as part of a broader brand refresh.
Have other actors appeared in Walmart commercials?
Yes — Walmart’s “Who Knew?” ad campaign includes different versions with actors such as Walton Goggins, and other Walmart+ spots may feature additional talent alongside Stephanie Beatriz.
Conclusion
The “lady” in the new Walmart commercial is almost certainly Stephanie Beatriz — at least for the Spanish-language version of the “Who Knew?” campaign. The choice of casting, the campaign’s structure, and the publicly disclosed information all point to her involvement.
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Who Is Walton Goggins? – Learn about the actor’s background, career, major television roles and rise as one of Hollywood’s most recognizable character actors.
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