Who is the guy actor in the Macy’s commercial?
Identifying the Face Behind Macy’s Holiday Campaigns
(By Carmichael Phillip)
The New Macy’s Holiday 2024 Campaign
Macy’s unveiled its 2024 Holiday campaign titled “Macy’s Gift Guide”, featuring Alison Brie as the star. The campaign introduces Brie as a personified version of the Gift Guide, helping customers discover the perfect gifts, style, and inspiration for the season.
Also featured is a supporting character, her “mentee,” who helps guide customers along with her. That role is played by actor Matt Bush.
Who Is Matt Bush?
Matt Bush (born March 22, 1986) is an American actor known for multiple roles in television and film. He has also appeared in other commercials.
Wikipedia
Some of his better known acting work includes his recurring role as Andy Cogan in The Goldbergs.
In Macy’s campaign, he plays the “mentee” to Alison Brie’s “Gift Guide,” helping to represent Macy’s inviting, warm, and helpful spirit during the holiday shopping season.
Macy’s, Inc.
Why His Casting Makes Sense
There are several reasons why Macy’s casting of Matt Bush feels fitting:
He has experience both in commercials and in TV, which gives him familiarity with the pace and tone needed.
He projects a friendly, relatable presence onscreen—someone who feels approachable, which is important for brand campaigns that want to connect emotionally with a wide audience.
He complements Alison Brie nicely—since Brie is well known and represents strength and style, Bush as the mentee adds balance, giving viewers someone they might see themselves in.
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The Role of a “Mentee” in Macy’s Messaging
In the campaign, the mentee isn’t just a background character—he serves as a bridge between the Macy’s persona (represented by Brie) and the shopping public. His presence helps humanize the campaign, making the experience feel more like a shared journey rather than a lecture or advertisement.
This “mentee” role works as a storytelling device: through his perspective, the audience can see the guidance that Macy’s offers—how to choose a gift, how to style or host, and how Macy’s has something for everyone.
Other Notable Works by Matt Bush
Here are a few other roles and commercial appearances to know:
He is best known for Adventureland (film) and Glory Daze (TV).
As noted in Macy’s press release, he was selected as the mentee in the Gift Guide campaign, which is one of his more visible recent commercial roles.
Public Response & Impact
The campaign has been well received, especially as holiday ads often get a lot of visibility and emotional attachment. Audiences tend to appreciate the warmth and aspirational touch in Macy’s ads. Having accessible supporting actors like Matt Bush helps make the campaign feel more grounded.
Also, the narrative of a “guide” plus mentee helps Macy’s position itself not just as a retailer, but as a partner in holiday preparations—gifting, hosting, dressing up. Bush’s role helps facilitate that message.
Conclusion: Identifying the “Guy” in the Commercial
To answer the question: the “guy” actor in the current Macy’s commercial campaign (Holiday 2024 Gift Guide) is Matt Bush. He plays the role of Alison Brie’s mentee, helping bring the spirit of Macy’s holiday message to life.
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