Who’s in the new Uber Eats commercial with Matthew McConaughey?
Unpacking the star-studded line-up of the “Century of Cravings” Super Bowl spot
(By Carmichael Phillip)
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The creative concept: food, football and McConaughey’s conspiracy
In the lead-up to Super Bowl LIX, Uber Eats launched a major campaign titled “Century of Cravings”, built around the playful (and ridiculous) idea that football was never just a sport—it was secretly invented to make us hungry.
At its centre is Matthew McConaughey, who narrates and stars in the commercial, embodying multiple characters across football history and food culture.
The spot features multiple vignettes: leather-helmet era, modern day commentary, board-rooms with food metaphors, cameo stars, and a punchline of ordering via Uber Eats when “football makes you hungry”.
Understanding the cast means understanding how each figured into this layered narrative—not just as cameo faces, but as parts of the food-ball conspiracy premise.
Lead actor: Matthew McConaughey – multiple characters, one mission
Matthew McConaughey anchors the commercial. Reporting states he plays several characters—from a 19th-century coach to a modern advertising board-room executive—threading through the commercial’s “food + football” conspiracy.
In one segment, he appears in disguise as legendary coach Mike Ditka (noted in press reports) complete with mustache and vintage sweater/helmet, channeling Midwestern football tropes.
People.com
His performance is central: the ad revolves around his voice-over, visual transformations and comedic turns, so his presence is more than being a “celebrity cameo”—he is the narrative driver.
The supporting celebrity ensemble: Bacon, Stewart, Charli XCX, Gerwig, Evans
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Beyond McConaughey, the commercial features a host of well-known names. Each brings a distinct flavour (no pun intended) to the campaign:
Kevin Bacon — The film and music star appears in the ad, with reporting highlighting his “first time” teaming with McConaughey in a spot.
Martha Stewart — The lifestyle and culinary icon appears in a board-room scene with McConaughey, relating food business to football business.
Charli XCX — The pop star appears, per the ad-catalogue listing, and is linked to a “brat / apple” motif in the campaign.
Greta Gerwig — The acclaimed filmmaker appears in the narrative as “director” taking on the football-food story from McConaughey.
Sean Evans — Known for hosting “Hot Ones” and for his food-centric persona, he appears in a wing-eating scene with McConaughey in the ad.
Together, these supporting stars expand the campaign’s reach across food-culture, music, film, celebrity lifestyle and football lore. They help the ad appeal to multiple demographics, not just football fans.
What each cameo brings: roles & relevance
Here’s a breakdown of what each supporting star brings to the mix:
Kevin Bacon: His surname already ties to the food theme (“bacon”), making him a witty fit in a campaign about how football and food are intertwined. The “pigskin” and “bacon” jokes in the ad discuss how football began as a way to make viewers crave bacon.
Martha Stewart: Her culinary authority underpins the ad’s food knowledge angle—she plays the board member making salad in a scene referenced by Stewart. Her involvement signals the food side of the campaign isn’t just comedic fluff—it’s rooted in real food-culture credibility.
Charli XCX: As a younger pop star, she brings a trend-savvy and youth-oriented dimension. She’s shown wrestling with “brat” pronunciation in a teaser.
Greta Gerwig: Her presence as “director” in the narrative introduces the meta aspect: McConaughey pitching a film about the conspiracy, Gerwig asking if he really wants her to make that movie. It adds a layer of self-aware irony.
Sean Evans: With his reputation around food (especially wings) he embodies the “food-obsessed fan” trope. His wing-eating scene helps reinforce the football = food equation in the narrative.
This ensemble enables the ad to be more than a simple “celebrity endorsement”—it becomes a story, a moment, a cultural mash-up.
Production & campaign context: the why behind the casting
Why this mix of talent? According to reports, the agency (Special U.S.) and brand wanted a “big idea” for the Super Bowl spot: one that combined football, food cravings and a playful conspiracy.
By leveraging McConaughey’s star power and casting a diverse set of celebrities from different fields, Uber Eats aimed to cross demographics: foodies, football fans, pop culture watchers, and general viewers.
Additionally, casting celebrities whose names or personas intersect with food (Bacon, Stewart) strengthens the pun-and-theme dynamic of the ad.
The production details note that McConaughey plays multiple roles, and the ad features rich period-design, multiple vignettes, and extended cameo appearances.
For example: In one scene McConaughey plays a coach in vintage gear; in another he’s in a board-room delivering the “food-makes-you-hungry” thesis. The range of scenes necessitated a versatile supporting cast for tonal shifts and broad appeal.
What to look for as a viewer: spotting the stars
Now that you know who’s in the ad, here are some viewing-tips to spot them:
Watch for the “vintage football” sequence where McConaughey, wearing old-school helmet, drops the line about “pigskin = bacon” — that’s where Kevin Bacon appears.
In the “board-room” scene with salad and apple jokes: look for Martha Stewart (salad) and Charli XCX (apple/brat pun).
When McConaughey is pitching a “movie about football” to someone behind a clipboard or director’s chair — that’s Greta Gerwig’s cameo.
The wings-eating moment (Buffalo wings) features Sean Evans alongside McConaughey.
The overarching McConaughey performance is worth re-watching: he transitions characters, accents, props, and tone multiple times.
By noticing these, you’ll see how the commercial layers celebrity cameo, narrative, humour and brand message together.
Why this matters: brand, star-power & cultural resonance
From a marketing standpoint, this commercial is interesting for several reasons:
Star power: Having Matthew McConaughey plus a multi-celebrity cast gives Uber Eats high visibility and media chatter (especially ahead of the Super Bowl).
Narrative depth: Instead of “celebrity eats food delivered by brand,” the ad ties together football history, food cravings, and a conspiracy story. This makes it more memorable.
Cross-demographic appeal: Food lovers, football fans, pop-culture watchers, streaming ad viewers—everyone finds a hook.
Brand positioning: Uber Eats isn’t just another delivery app—they’re positioning as the partner for your game-day food-moment, aligning with big events like the Super Bowl.
Cultural talent alignment: Cast choices matter beyond face-value—food + football + music + culinary culture all get represented.
In short, the commercial uses its cast not just as “endorsement faces” but as integral parts of the story, which ups the creative ambition and brand recall.
In summary: who to recognise in the ad—and why it works
To recap: The headline actor is Matthew McConaughey, playing multiple roles across the commercial’s narrative. Supporting him are Kevin Bacon, Martha Stewart, Charli XCX, Greta Gerwig and Sean Evans, each bringing a distinct attribute that enriches the concept.
This combination works because it blends football, food, film and celebrity into a single commercial that’s more than 30-seconds of product pitch—it’s entertainment, meta-humorous and brand purposeful.
So the next time you watch the Uber Eats spot, you’ll not only spot the celebrities but understand how each fits the thematic blueprint: food cravings, football anticipation and the idea that sometimes you don’t just watch the game—you snack through it.
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