Who Is the Actor in the New Uber Commercial?
Unpacking the face behind today’s Uber / Uber Eats ad campaign
(By Carmichael Phillip)
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Summary
The actor in the new Uber (Uber Eats) commercial is Matthew McConaughey. In the 2025 Super Bowl‑era ad, McConaughey anchors a humorous campaign built around the playful notion that football was “secretly invented to make people hungry” — tying food, fandom and Uber Eats delivery together. He appears in multiple scenes and characters, using his recognizable voice and screen presence to drive the commercial’s narrative.
The New Uber / Uber Eats Campaign: What’s Going On?
Uber (more specifically, Uber Eats) has rolled out a new ad campaign for 2025 centered around food, fandom, and humor. Many of the brand’s recent commercials leverage celebrity power to anchor their messaging, blending star presence with tongue-in-cheek narratives.
In this latest high-profile spot, Matthew McConaughey plays a central role—as do several cameo appearances. The ad operates around a “food conspiracy” plot: namely, the idea (humorously proposed by McConaughey) that football was invented to make people hungry.
This concept is part of Uber Eats’ broader “Football is for Food” angle, which they first launched in earlier campaigns and have continued into this NFL season.
So, when someone asks, “Who is the actor in the new Uber commercial?” in many markets, the answer is: Matthew McConaughey—but there’s more to it than that.
Matthew McConaughey: The Lead Star
McConaughey’s involvement is well documented. The People magazine profile describes how he explains a football-food conspiracy in the 2025 Super Bowl ad.
In the commercial, he takes on multiple personas and drives the narrative, with scenes depicting his on-field “Manning” character, commentary on “Omaha,” and interactions with cameo stars.
The ad spot also features cameo roles from Kevin Bacon, Martha Stewart, Greta Gerwig, Sean Evans, and Charli XCX—all woven into McConaughey’s storyline.
For example:
Kevin Bacon appears in the opening scene, humorously engaging with McConaughey’s bacon-centric jokes.
Martha Stewart and Charli XCX also surface in cameo dialogue and branding moments.
McConaughey anchors the campaign, but the ensemble nature of the ad enriches it with star variety and playful energy.
Quick Facts: Matthew McConaughey & the Uber Eats Commercial
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Lead Actor: Matthew McConaughey
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Commercial For: Uber Eats (2025 campaign)
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Theme: Football + food “conspiracy” connecting hunger and fandom
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Campaign Highlight: McConaughey appears in multiple personas, including comedic takes on historical and cultural football moments
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Supporting Cameos: Kevin Bacon, Martha Stewart, Charli XCX, Greta Gerwig and Sean Evans (ensemble in same campaign)
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Big Event Placement: Super Bowl LIX and related NFL‑season spots
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Brand Message: Uber Eats delivery makes game‑day food cravings easier to satisfy
Other Notable Actors & Cameos
Though McConaughey is the lead, the commercial is studded with cameo appearances that add flavor and surprise.
Kevin Bacon joins McConaughey in a pun-laden scene riffing on “bacon” and the origins of football.
Martha Stewart appears in the ad, interacting within the universe McConaughey’s narrative builds.
Charli XCX and Greta Gerwig also show up in cameo sequences, helping to broaden the appeal.
Sean Evans (of Hot Ones fame) is included as part of the cultural touchstones inserted into the ad.
These cameos serve to anchor McConaughey’s more exaggerated scenes in reality and entertainment crossover.
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Bradley Cooper & the NFL Season Twist
Following the Super Bowl campaign, Uber Eats rolled into the NFL season with a twist. Bradley Cooper now stars in ads tied to the football-food conspiracy narrative.
In these spots, Cooper (a Philadelphia Eagles fan) appears in a boardroom, pleading with executives to “deny the conspiracy” that football was created just to sell food.
This is a continuation of the narrative McConaughey began. Cooper’s presence pushes the campaign forward for the rest of the football season.
So, in markets airing the newer NFL-season ads, Cooper might be “the actor” in question rather than McConaughey.
Why Uber / Uber Eats Uses Celebrity Casting
Uber Eats Super Bowl Commercial (2025) Featuring Matthew McConaughey
Here’s why Uber (via Uber Eats) is leaning into big-name actors:
Attention & memorability — A celebrity lead (like McConaughey) helps the ad stand out in a crowded media environment.
Narrative credibility — Having a recognized actor add legitimacy to a quirky, over-the-top plot such as “football is a conspiracy to make you hungry.”
Brand association & reach — Star power extends shareability, social buzz, and media coverage, which Uber clearly benefited from.
Flexible continuity — With celebrity buy-in, Uber can evolve the campaign across seasons (as seen by Cooper’s follow-on role).
In sum, actors like McConaughey and Cooper help ground Uber’s more whimsical messaging in familiarity and star-driven resonance.
Matthew McConaughey TV Commercials
FAQ: Uber Commercial Featuring Matthew McConaughey
Who is the actor in the new Uber commercial?
The actor in the new Uber Eats commercial is Matthew McConaughey, who leads the campaign’s storytelling and humorous narrative.
Is that really Matthew McConaughey in the Uber Eats ad?
Yes — Matthew McConaughey appears on screen and in voice‑over, anchoring the Uber Eats campaign with multiple memorable scenes and character bits.
What Uber commercial is Matthew McConaughey in?
McConaughey is featured in a 2025 Uber Eats Super Bowl and NFL‑season commercial that uses a playful “football makes you hungry” theme to promote delivery food.
Does the Uber commercial with McConaughey have other celebrities?
Yes — while McConaughey is the lead star, the broader campaign includes Kevin Bacon, Martha Stewart, Charli XCX, Greta Gerwig and Sean Evans in various cameo scenes alongside the narrative.
What is the Uber Eats ad about?
The ad humorously suggests that football was invented to make people hungry, using McConaughey’s narration and scenes linking food cravings with football culture.
When did the Uber commercial air?
The key Uber Eats ad with Matthew McConaughey premiered as part of the 2025 Super Bowl LIX advertising lineup and has been part of Uber’s broader NFL‑season campaign.
Conclusion
When someone asks, “Who is the actor in the new Uber commercial?” the most current answer is Matthew McConaughey, especially in the flagship 2025 Super Bowl Uber Eats spot.
However — the broader campaign is ensemble and shifting. Cameo appearances from Kevin Bacon, Martha Stewart, Charli XCX, Greta Gerwig, and others enrich the narrative.
Further along, Bradley Cooper becomes a new face of the campaign for the NFL season extension.
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