Who are the actors in the Uber One commercial?
A roundup of the cast behind the memorable Super Bowl spot
(By Carmichael Phillip)
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The concept behind the ad
The commercial in question promotes the membership service Uber One (from Uber) and aired during Super Bowl LVII in 2023.
In the spot, Sean “Diddy” Combs (credited as “Diddy”) is asked to create a hit song for Uber One. He protests (“Diddy don’t do jingles”), but agrees and enlists a series of ’90s and early-2000s hit-makers to mock-remake their classic tracks with lyric references to Uber One.
It’s a playful, nostalgia-driven piece of marketing that leans on celebrity cameos to generate buzz (“Who else is in that ad?”).
Main star: Diddy (Sean Combs)
The centrepiece of the commercial is Sean “Diddy” Combs. He plays himself in the storyline, reluctantly stepping into the role of hit-maker for Uber One. His involvement serves dual purposes: first, to draw attention via his high-profile persona; second, to anchor the theme of creating the “one hit” for the membership brand.
His role is more than cameo status: he’s the narrative driver of the spot and helps frame the celebrity-lined “studio session” where the past-hits are reshaped.
Featured musical partners and cameo stars
Beyond Diddy, a number of other recognizable musical artists appear, some performing (or parodying) their own signature hits, others making cameo appearances. Here are some of the more prominent ones:
Kelis — Best known for “Milkshake” (2003), she appears in the spot and participates in remixing her signature song into the Uber One jingle.
Montell Jordan — Famous for “This Is How We Do It” (1995). He appears in the commercial, contributing to the throw-back theme.
Donna Lewis — Known for “I Love You Always Forever” (1996). She is also credited in the commercial’s roster of talent.
Haddaway — Famous for the 1993 dance-song “What Is Love”. He is listed among the contributors in the commercial.
Ylvis — The Norwegian comedy duo best known for “What Does the Fox Say?” (2013). While not from the ’90s R&B realm, they appear for a comedic turn in the ad.
These guest-stars lend the ad its nostalgic flavor (90s/early 2000s hits) and international appeal. The tagline of “One hit for Uber One” cues the notion that this membership service itself is going to be the next big, catchy “song” in consumers’ minds.
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Why this casting choice matters
Casting iconic musical artists from the ’90s/2000s serves several strategic functions:
Nostalgia & recall: Audiences who grew up with Montell Jordan, Kelis, Donna Lewis and the others will immediately recognize the voices and songs. That recognition helps tie the ad to a strong emotional response.
Cross-generational appeal: By mixing well‐known names from various eras and genres, Uber One ensures that both older and younger viewers feel addressed — whether they remember “Milkshake” on the radio or “What Is Love” in clubs.
Memorable concept: The idea of Diddy being asked to do a jingle is inherently humorous (because he claims he “don’t do jingles”), which adds a comedic layer. That humor helps the ad stick.
Brand positioning: Uber One is a membership program tied to both rides and food delivery via Uber’s ecosystem. By positioning it as a “hit” membership, the ad suggests this is the one stop to save on everything. The music metaphor drives home the “one hit” idea.
What we don’t know / credits to check
While the major pieces of the commercial’s cast are known (the names listed above), there are in-spot extras, background actors, and uncredited cameos whose names are not widely published. Additionally, the credit listings often use stage names or may not clearly differentiate between vocal performance vs on-screen appearance.
If you’re looking for a full cast list beyond the big names, you may need to consult the production credits (agency: Special U.S., per reporting) or the ad’s agency disclosures.
Adweek
Takeaway for viewers and marketers
For viewers: The next time you watch the Uber One ad, you can recognise that the “hit-song studio” set-up is anchored by Diddy, and the various vocalists and cameo artists are actually performing playful versions of their nostalgic songs — now tied to a membership program rather than the original lyrics. Recognizing them enhances your appreciation of the effort behind the spot.
For marketers: This campaign exemplifies how brands can leverage “celebrity + nostalgia + music” to build memorability. Instead of a straight endorsement, the ad plays with a meta narrative (Diddy making a jingle) and brings in multiple artists so the attention is spread and the cultural talk-value is high. The membership program is positioned as the “one big hit” you need.
In summary, the key actors you should recognise in the Uber One commercial are:
Sean “Diddy” Combs (main star)
Kelis
Montell Jordan
Donna Lewis
Haddaway
Ylvis
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