What is a Commercial Headshot?
The importance of a commercial headshot
(By Jim Webb)
(Photo: Marcelo Chagas | Pexels)
A commercial headshot is an 8×10 photo that is designed to help an actor obtain auditions for commercials. While it shares similarities with theatrical or “legit” headshots, there are key differences that you should know about before getting commercial headshots.
The Importance of a Commercial Headshot
A headshot is an actor’s primary marketing tool. The majority of all auditions are generated when an actor’s headshot is submitted to a casting director who is seeking talent.
Commercials are no different. Casting directors who are seeking to cast actors for roles in upcoming commercials first review an actor’s headshot.
In many cases, your headshot may be the only factor that is considered when determining whether or not you are selected for a commercial audition. That makes your commercial headshot vital to your success.
Elements to a Good Commercial Headshot
(Photo: Joel Muniz | Unsplash)
There are no hard and fast rules for the overall look and feel of your commercial headshot. What works for an actor who plays the quirky, awkward type probably won’t work for the actor who excels in girl-next-door roles.
But there are some basic principles to adhere to when making your commercial headshot.
1. Your commercial headshot should look like you. Meaning, it should be an accurate reflection of how you currently look.
2. Your headshot should suggest the types of roles you can play. Choose your wardrobe accordingly.
3. For commercials, your goal is to help sell a product or brand. Consequently, most commercial headshots are designed to showcase an actor as friendly and likeable. To achieve this, wear inviting clothing and pose with warm smiles when taking your headshot.
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