Who Sings the Song in the Farmer’s Dog Commercial “The Jump”?
Uncovering the anthem behind the iconic retriever leap
(By Carmichael Phillip)
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The Commercial and Its Soundtrack
If you’ve seen the Farmer’s Dog ad titled “The Jump”, you might have been struck by its soaring, stadium-rock energy. The commercial features a joyful retriever sprinting at full speed down a lakeside wooden pier, launching itself into the water in slow motion, then shaking off water onto a family gathered at the dock.
That energy doesn’t just come from the visuals — it’s powered by a driving rock tune that elevates the emotion of the moment, making the jump feel like a triumphant climax.
Who Performs the Song?
The song in “The Jump” is “She’s So High” by Tal Bachman.
This is confirmed by multiple sources: in an analysis of the ad, Zappi notes that the chorus peaks just as the dog makes its leap:
“there’s various shots … with the song reaching the peak of the first chorus … launching off to the lyrics ‘Cause she’s so high, high above me, she’s so lovely.’”
Zappi
Campaign Live (and other advertising-industry outlets) also call out Tal Bachman’s hit as the driving soundtrack for the retriever’s scene.
Campaign Live
About the Song: Tal Bachman’s “She’s So High”
“She’s So High” is a well-known pop/rock track by Canadian singer-songwriter Tal Bachman. It was released in 1999 as part of his self-titled debut album. The song became a hit, especially in the early 2000s, thanks to its catchy melody, dreamy lyrics, and soaring chorus.
The lyrics “Cause she’s so high, high above me, she’s so lovely” perfectly align with the emotional beat of the commercial: the dog’s running, the gathering family, the jump. The sense of elevation — both literal (the jump) and metaphorical (joy, freedom) — makes the song a smart fit for the spot.
Why This Song Was a Strategic Pick
Using “She’s So High” wasn’t just an aesthetic choice. Advertising commentary suggests that the Farmer’s Dog team deliberately selected this anthem to match the personality of the retriever and the story they wanted to tell.
The song gives the ad:
Momentum: The driving chorus mirrors the retriever’s momentum as it charges down the pier.
Emotional resonance: The feeling of something being “high above me” echoes the elevated joy the dog feels in that moment.
Nostalgia: Many listeners will recognize the late-90s hit, which helps anchor the commercial in a tone that feels familiar and uplifting.
Zappi’s ad-effectiveness analysis reinforces this: they say the music “provided an excellent hit of nostalgia … with the big chorus lead up aligning perfectly with the dog’s big jump.”
Creative and Licensing Considerations
When a brand uses a song like “She’s So High” in a commercial, there are key licensing steps involved — both for the master recording and for permission to synchronize the song to visuals. While the Farmer’s Dog hasn’t publicly disclosed the full licensing deal, the fact that the original recording appears to be used implies they secured the rights to the master.
Moreover, the song becomes part of the brand’s emotional storytelling: in this campaign, The Farmer’s Dog is deliberately selecting soundtracks that reflect different “dog personalities.”
By choosing Tal Bachman’s hit, they lean into a classic rock vibe that underscores the retriever’s athleticism, joie de vivre, and exuberance.
Reception and Impact of the Ad
The ad has resonated strongly with viewers. According to Zappi’s “AdMiration” feature, the spot ranks in the top 5% of ads based on its potential to drive short-term sales and long-term brand equity.
Zappi
Zappi’s analysis highlights how distinctiveness, resonance, and response were all very high: audiences loved the emotional peaks of the story, especially as keyed to the music.
Zappi
Why music mattered so much in this spot:
The song dominates nearly the entire runtime — there’s very little spoken voiceover, so the music is the “voice” of the ad.
Zappi
The synchronization of the chorus with the dog’s jump is very deliberate, making the moment feel cinematic and emotionally elevated.
Because it’s a familiar track, it helps viewers connect quickly, without feeling like the brand is asking them to learn a brand-new jingle.
Final Thoughts
So, to answer the big question: the song in the Farmer’s Dog commercial “The Jump” is “She’s So High” by Tal Bachman.
It was a thoughtful and effective choice — the soaring melody and nostalgic energy of the song amplify the ad’s emotional weight, turning a simple moment of a dog running and jumping into a joyful, cinematic celebration of health, vitality, and the bond between pet and owner.
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