What is the extraordinary song on the Volvo commercial?
Uncovering the track behind the latest Volvo EX90 ad – “Extraordinary Magic”
(By Carmichael Phillip)
What is the song?
Here’s the big reveal: the song featured in the recent Volvo EX90 commercial is “Extraordinary Magic” by Ben Rector.
Out of the Wilderness
Who is Ben Rector?
Ben Rector is a singer‑songwriter known for heartfelt, piano‑driven pop music that often blends emotional lyrics with uplifting melodies. His work tends to convey optimism and reflection, which aligns well with Volvo’s branding for safety, innovation, and forward‑thinking design.
Out of the Wilderness
How the song fits the commercial
Volvo’s EX90 spot uses “Extraordinary Magic” to convey a sense of wonder, safety, and modern elegance. The music builds emotionally—there are moments that feel like a climactic theatrical piece, enhancing the visuals and the message of the ad. The song choice elevates the commercial beyond just selling a car—it creates an experience.
Out of the Wilderness
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