Who are the brothers in the Dick’s commercial?
By Carmichael Phillip
Which Dick’s commercial are we talking about — and who are “the brothers”?
The commercial in question is the holiday‑ad A Watt Holiday Classic from DICK’S Sporting Goods. The “brothers” in the title refer to members of the Watt family — specifically J. J. Watt and his brothers Derek Watt and T. J. Watt.
In the ad, the Watt family — J.J., Derek, and T.J., along with their parents — go on a last‑minute holiday shopping trip at a Dick’s store. During the chaos of the trip, the family accidentally drives off without J.J., leaving him alone in the store after closing.
Who are the Watt brothers — a quick background
J. J. Watt: A former NFL defensive end, three‑time AP NFL Defensive Player of the Year, who became the central star of the ad.
T. J. Watt: J.J.’s younger brother, a professional NFL outside linebacker (for the Pittsburgh Steelers).
Derek Watt: Another younger brother of J.J., former NFL fullback.
The Watt brothers all have professional football careers (or did, in Derek’s case), giving the commercial a sense of “real family + real athletes.” That authenticity plays into the ad’s charm — it’s not just actors pretending to be a family, but an actual sports family.
What happens in “A Watt Holiday Classic” — and the brothers’ roles
In the ad, the family begins a frantic final‑minute holiday shopping spree at a Dick’s Sporting Goods store. As they rush to finish their list, they inadvertently leave J.J. behind when they drive off.
Left alone in the store after hours, J.J. proceeds to channel his inner holiday‑movie mischief: he plays with displays, tests merchandise, rides escalators — basically turns the store into his personal playground. It’s a comedic, over‑the‑top homage to holiday classics and the kind of fun you’ve only dreamt of when stores are closed.
Meanwhile, Derek and T.J. (and the rest of the family) realize one of them is missing, prompting the eventual return — complete with holiday lights, family reconnection, and a reminder that if the store is closed, you can always shop at Dick’s online.
The ad works because the Watt brothers — real siblings with real athletic background — bring a natural ease and chemistry. Their playing off each other feels genuine, and J.J.’s “left‑behind Joker in a store after hours” antics land humorously because we know he’s more than capable of athletic physicality.
Why use the Watt brothers? — What makes the casting effective
Authenticity & Relatability: The Watt family brings real‑life athletic credibility. Their history as NFL players gives weight to the brand’s athletic/gear‑oriented identity. Viewers recognize “these are real athletes,” which strengthens the connection between the brand and its sporting audience.
Family dynamic & humor: Because they are an actual family, the chemistry and sibling‑banter come off naturally — not staged. That helps the commercial feel warm and genuine, especially in a holiday context.
Comedy + Nostalgia: The ad doesn’t just sell products — it sells a feeling. Using holiday movie references (like “left alone in a store after closing” reminiscent of a classic holiday film) combined with real people makes it easy for viewers to relate or smile. The Watt brothers’ playful vibe complements that tone perfectly.
Reception & Impact: How audiences responded to the Watt‑brothers ad
The campaign has drawn wide praise. Many viewers have called it one of the best holiday commercials in recent memory, citing its humor, nostalgia, and genuine family energy. One fan comment on the ad’s YouTube version said: “It’s been a very long time since I audibly laughed at any TV commercial but this one is pure gold.”
Critics of marketing have also pointed to the spot as a smart example of using a celebrity (or public figure) in advertising: rather than simply endorsing a product, the campaign turns the brand into part of a narrative — a festive, fun story that millions can relate to.
For the Watt brothers, the ad showcases a different side from their tough‑athlete public persona — a more playful, human side. For fans used to seeing them on the football field, seeing them navigate toy aisles, holiday crowds and family chaos adds a refreshing charm.
Conclusion: The Watt brothers in the Dick’s commercial — brothers, athletes, holiday spirit
The “brothers” in the Dick’s commercial are J.J. Watt, Derek Watt, and T.J. Watt — real‑life siblings, all with substantial athletic backgrounds. In the ad, their sibling dynamic is used to sell more than products: it sells a feeling of family, fun, nostalgia, and holiday joy.
By casting the Watt family — a genuine athletic family — the campaign avoids feeling like a shallow advertisement. Instead, it becomes a short holiday story: a family doing last‑minute shopping, making mistakes, rediscovering each other, and ultimately finding a way to get what they need (with the help of Dick’s). The combination of real‑life athletic pedigree, sibling chemistry, humor, and festive nostalgia makes the commercial striking and effective.
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