Who are the athletes in the Dick’s Sporting Goods commercial?

Who are the athletes in the Dick’s Sporting Goods commercial?

A deeper look at the sports stars featured in the 2025 “Santa’s Scouting Report” campaign

(By Carmichael Phillip)

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Summary

The Dick’s Sporting Goods commercial features a star‑studded lineup of professional athletes, including Paige Bueckers, Bryson DeChambeau, CeeDee Lamb, and Draymond Green. In the 2025 holiday‑season “Santa’s Scouting Report” campaign, each athlete interacts with Santa Claus inside a festive Dick’s store, where their 2025 athletic achievements are humorously evaluated to see if they’ve made the “nice list.” The ad blends sports star power with holiday spirit, appealing to fans across multiple sports and showcasing the retail brand’s athletic gear and gifts.

What is “Santa’s Scouting Report” — and why this commercial matters

At the start of November 2025, DICK’S Sporting Goods (DKS) launched a holiday‑season marketing campaign called Santa’s Scouting Report. The idea: take the classic “naughty or nice” list associated with holiday lore — but give it a sports twist. In the campaign’s flagship commercial, several high-profile athletes walk into a festively decorated DICK’S store, come face-to-face with Santa Claus, and await his verdict based on their standout performances during the year. Santa flips through a “scouting report” of their wins, highlights, and stats — mixing athletic achievement with holiday fun.

Rather than a straightforward ad for merchandise, Santa’s Scouting Report works as a short holiday film: part sports recap, part festive celebration. The campaign aims to resonate broadly — sports fans, casual shoppers, and holiday‑season audiences alike.

The 2025 campaign features four main professional athletes. They are:

Paige Bueckers — WNBA star, Dallas Wings.

Bryson DeChambeau — PGA Tour golfer.

CeeDee Lamb — NFL wide receiver (Dallas Cowboys).

Draymond Green — NBA forward (Golden State Warriors).

These four represent a mix of basketball, golf, football, and basketball (NBA) — a cross‑section of major American sports. The selection shows DICK’S effort to appeal across fanbases, age ranges, and sporting interests.

According to the campaign’s press release, the goal was to “take a holiday classic … and turn it into a sports moment.”

Paige Bueckers — After a standout 2025 season, she earned WNBA honors and became one of the rising stars in women’s basketball. Her inclusion adds visibility to women’s sports and taps into a growing audience of younger fans, especially those inspired by female athletes.

Bryson DeChambeau — As a high‑profile golfer, he represents a demographic that intersects sports, leisure, and lifestyle retail. His presence helps the campaign reach beyond traditional team‑sport fans.

CeeDee Lamb — As an NFL wide receiver known for athleticism and flair, Lamb brings in football fans and the popularity of NFL holiday season interest. This helps the commercial resonate with viewers who follow football, possibly boosting holiday gift‑shopping appeal.

Draymond Green — As a notable NBA veteran with both athletic achievements and a public persona, Green adds name recognition and star power. His inclusion ensures the campaign draws attention from basketball — both NBA fans and general sports audiences.

By choosing a diverse group — across gender, sport, and public profiles — DICK’S Sporting Goods broadens the ad’s appeal. The mixture underscores that their brand serves “all athletes,” not just a narrow subset.

Inside a decorated DICK’S Sporting Goods store, each athlete walks up to Santa Claus, who sits with a thick scouting book of “stats” rather than a list of toys. Santa reviews their 2025 season highlights — buzzer‑beaters, birdies, touchdowns, big games — and then pronounces whether they made it onto the “Nice List” (and thus are worthy of holiday gear).

For Paige Bueckers, her 44‑point performance and Rookie of the Year status get a quick “Nice” from Santa. She reacts with a basketball‑style celebration — a subtle wink to her sport.

Bryson DeChambeau gets approval after a polite moment in the ad — Santa marks him “nice.”

CeeDee Lamb’s evaluation is more playful: Santa jokes that “breaking ankles” (a football slang for elusive moves) is “not very nice,” but still puts him on the nice list.

Draymond Green, known for his on‑court intensity and outspoken personality, gets a harsher verdict: Santa lands him on the “naughty” list — a humorous nod to his reputation for technical fouls and controversial behavior.

After Santa’s verdicts, the “nice” athletes are shown receiving festive gear — holiday‑themed items, sneakers, apparel — connecting their athletic identity to the retail offerings of DICK’S. The whole ad closes on a holiday‑shopper vibe: sports, family, gifts, and celebration.

The commercial has garnered attention across sports media and social platforms. Many praised the inclusion of multiple sports and the lighthearted holiday twist as a clever way to spotlight athletes beyond their game-day reputations.

For fans of women’s basketball, seeing Paige Bueckers take center stage alongside big-name male athletes was seen as a meaningful nod to parity and visibility for women’s sports.

Others appreciated the humor — especially with Draymond Green being cheekily “punished” by Santa, playing into his public image, while other athletes got “nice” gifts. The playful contrast resonated with many viewers.

From the brand side, DICK’S Sporting Goods appears to have succeeded in creating an ad that’s more than a sale pitch: it’s a cultural moment, combining sport, holiday nostalgia, and retail — something that feels both aspirational and fun.

The 2025 Santa’s Scouting Report campaign exemplifies a growing trend in sports marketing: blending athlete branding with lifestyle and retail narratives. Instead of limiting athletes to uniformed field-of-play, this ad frames them as everyday shoppers, fans of holiday traditions, and relatable personalities.

By mixing sports stars from different disciplines, male and female, individual and team sports, DICK’S acknowledges a broad audience — not just hardcore sports fans, but casual shoppers, families, and gift buyers. This inclusivity helps bridge the gap between sport performance and consumer identity.

Moreover, using a festive, emotionally resonant theme — holidays, Santa, gifts — gives the campaign a warmth and narrative depth that typical commercials lack. It’s not about gear and discounts only; it’s about joy, reflection, and the spirit of giving, tied to athletic identity.

To recap: the 2025 holiday‑season commercial from DICK’S Sporting Goods features Paige Bueckers, Bryson DeChambeau, CeeDee Lamb, and Draymond Green. Each represents a different sport and fanbase — basketball (WNBA and NBA), golf, football — making the ad versatile and widely appealing.

Their inclusion isn’t random. It’s a calculated mix of athletic achievement, popularity, cross‑sport representation, and public persona — designed to create a holiday commercial that resonates beyond traditional retail advertising.

For fans, the ad offers a fun crossover: seeing athletes you know interacting with Santa, joking about “nice lists,” and reacting like regular people. For DICK’S Sporting Goods, it’s an opportunity to position themselves as more than a store — as a cultural touchpoint bridging sports, lifestyle, and the holidays.

Quick Facts

• Commercial Brand: Dick’s Sporting Goods

• Campaign Title: Santa’s Scouting Report (holiday‑season ad)

• Featured Athletes:

  • Paige Bueckers (WNBA — Dallas Wings)

  • Bryson DeChambeau (PGA Tour golfer)

  • CeeDee Lamb (NFL wide receiver — Dallas Cowboys)

  • Draymond Green (NBA forward — Golden State Warriors)

• Concept: Athletes face Santa to determine if their 2025 performance earns them a spot on the holiday “nice list.”

• Campaign Goal: Blend sports achievement with holiday storytelling to promote Dick’s Sporting Goods gear and gifts.

• Appeal: Cross‑sport representation across basketball, golf, football, and basketball fans.

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