Is Will Arnett the Actor on the Dick’s Sporting Goods Commercial?
Why the unmistakable voice and humor of Will Arnett keeps viewers asking
(By Carmichael Phillip)
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Why People Think Will Arnett Is in the Ad
If you saw a recent Dick’s Sporting Goods commercial and immediately thought, “Is that Will Arnett?” you’re not alone. Known for his deep voice, razor-sharp comedic timing, and memorable roles in Arrested Development, BoJack Horseman, The LEGO Batman Movie, and 30 Rock, Arnett has a presence that sticks with audiences. So when a Dick’s Sporting Goods ad features a fast-talking, sarcastic, overconfident character navigating a shopping scenario, it’s only natural for viewers to connect the dots.
His tone, delivery, and physical comedy style are so distinctive that even a performer with a similar energy can lead viewers to assume it must be Arnett. And in some cases, they’re absolutely right — because Will Arnett has starred in a Dick’s Sporting Goods commercial.
Yes — Will Arnett Is One of the Actors in a Dick’s Sporting Goods Campaign
The short answer: Yes, Will Arnett is the actor in one of Dick’s Sporting Goods’ well-known commercial campaigns.
Arnett starred in a comedic spot promoting DICKS.com, part of a larger advertising push highlighting the ease of online ordering and store pickup. His character, as expected, delivers quippy lines with dramatic emphasis and humorous frustration — the kind of performance that blends perfectly with the brand’s energetic, tongue-in-cheek approach.
His role in the campaign helped elevate the commercial, making it feel more like a sketch from a comedy series than a typical retail advertisement. Unsurprisingly, many viewers immediately recognized him, thanks to:
His signature deep, gravelly voice
His deadpan delivery
His expressive reactions
And his overall comedic personality
This campaign also featured actress Kathryn Hahn in a separate spot. Together, the two comedic powerhouses helped give Dick’s Sporting Goods one of its most memorable and widely talked-about ad series in recent years.
Why Some Dick’s Ads Seem Like They Feature Arnett — Even When They Don’t
Dick’s Sporting Goods has produced a number of high-energy, character-driven commercials — and not all of them star celebrities. This leads to a lot of confusion among viewers, because several of the performers in newer ads share qualities often associated with Will Arnett.
For example:
A booming, comedic delivery
Quick sarcastic punchlines
Exaggerated physical gestures
A confident but slightly chaotic persona
These similarities have viewers repeatedly asking whether Arnett is appearing in each new spot — even ones he had nothing to do with.
On top of that, Dick’s Sporting Goods also uses athletes, not actors, in many of their other campaigns. And since those commercials tend to be humorous or personality-driven, some viewers misinterpret the star’s charisma as an acting performance reminiscent of Arnett’s comedic style.
Athletes featured in other spots include:
CeeDee Lamb
Paige Bueckers
Bryson DeChambeau
Draymond Green
Candace Parker
Patrick Mahomes
Trinity Rodman
Because these commercials often lean into comedy, storytelling, or “day in the life” scenes, viewers sometimes assume a well-known comedic actor is involved — when in reality, it’s an athlete playing themselves.
How to Tell If the Actor Is Will Arnett
Not sure if the commercial you saw is actually the one featuring Arnett? Here’s a quick guide:
1. Does the actor have Arnett’s unmistakable bass-heavy voice?
That deep rumble is hard to miss.
2. Is the delivery sarcastic, fast-paced, and comedic?
Arnett is famous for this rhythm and tone.
3. Does the ad focus on DICKS.com or online shopping convenience?
His spot was part of this digital retail push.
4. Is the character over-dramatic in a funny, slightly smug way?
That’s Arnett’s trademark comedic persona.
If your answers are “yes,” there’s a strong chance you were watching the Will Arnett ad.
Final Answer: Is Will Arnett the Actor in the Dick’s Sporting Goods Commercial?
Yes — Will Arnett does appear in one of Dick’s Sporting Goods’ best-known commercials, specifically as part of the brand’s campaign promoting DICKS.com. His recognizable voice and comedic style have caused many viewers to correctly identify him the moment he appears on screen.
However, not all Dick’s commercials feature him, and many include athletes or other actors whose humor or delivery may resemble his.
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