Uncovering the ABC’s of Voice-Over

By Darryl Green

  • A= Audience:Who are you talking to? It will always be only one person. Define that individual and give him or her a name. Doing this will make your delivery more conversational and believable.

    B= Backstory:The backstory is the specific event that took place immediately before the first word of copy. The backstory is the reason why your character is saying the words in the script. If the backstory is not clearly defined in the script — make one up!

    This is a very important aspect of performing from a written script because the backstory sets your character’s motivation, attitude and purpose for speaking.

    C= Character: Who are you as the speaker? Define your character in as much detail as you like. The more details you can come up with, the more believable your character will be to you and to your audience. Every script has a character, regardless of how poorly the script may be written or what the content of the script may be. Find that character and give it life.

    M.O.V.E. to more effectively communicate your message:

    M.O.V.E. stands for Movement Orchestrates Vocal Expression. The degree of your physical-ness, or physical movement, can directly affect the expression of your emotion and attitude. Movement includes facial expressions, the movement of arms, head and body, and even posture of your body as you speak. Make some choices as to what your character’s emotions and attitudes are concerning the copy — even down to how you feel about a specific word or phrase. Every emotion has a related tension someplace in your body. Look within yourself as to how you personally feel about the copy — experience where the tension is and hold it there as you move and speak the words in the script. You may be amazed at the difference in honesty, sincerity and believability that results from simply moving your body.

    Warm up before each session or performance:

    Dancers, singers and athletes warm up. Voice actors should too! After all, you are using very specific muscles to perform your craft. Keep yourself “toned up” by using warm-up exercises. Stretch your face, relax your neck and shoulders, yawn, or do your favorite tongue twisters. Warming up will not only help you speak more clearly, but can also serve to relax you as you enter a studio for your session — and being relaxed is extremely important in order to be able to quickly find your character.

    Find more acting articles by Alburger at www.voiceacting.com

    Recommended Posts

  • Ad

  • Toyota | Who is Billy in the Toyota commercial?

    Who is Billy in the Toyota commercial?   Unpacking the character driving the buzz—and the Camry   (By Carmichael Phillip) The setup: Billy’s bold move Toyota captured viewers’ attention with a playful and…

    Michelob | Who is the blonde girl in the Michelob Ultra commercial?

    Who is the blonde girl in the Michelob Ultra commercial?   Unmasking the actress who stole a beer (and our attention)   (By Carmichael Phillip) The Super Bowl ad that had everyone buzzing…

    Fiat | Who is the girl in the Fiat car commercial?

    Who is the girl in the Fiat car commercial?   Unveiling the actress behind Fiat’s unforgettable spot   (By Carmichael Phillip) The iconic Super Bowl moment In one of the most memorable Super…

    Progressive | Who is the black guy in the Progressive commercial cast?

    Who is the black guy in the Progressive commercial cast? A closer look at the actors behind Progressive’s memorable characters (By Carmichael Phillip) Subheading 1: Identifying the actor you saw Progressive’s commercials have…

    Bentley | Who is the blonde girl in the Bentley commercial?

    Who is the blonde girl in the Bentley commercial? Unraveling the Viral Bentley ASMR Sensation (By Carmichael Phillip)   Introduction: The Woman Who Whispered “Bentley” into Internet Fame The internet was captivated when…

  • Ad

  • Infiniti | Who is the lady in the Infiniti QX60 commercial?

    Who is the lady in the Infiniti QX60 commercial? Unveiling the Face Behind the Infiniti QX60’s Stylish Presence (By Carmichael Phillip) Introduction: The Woman Who “Reports” on the QX60 In Infiniti’s glamorous and…

    Progressive | Is Dr. Rick from Progressive a real doctor?

    Is Dr. Rick from Progressive a real doctor? Unpacking the Myth—and the Man—Behind the Mustache (By Carmichael Phillip) Introduction: The Surgeon of Self‑Help—Or Not? Many viewers of the Progressive Insurance “parentamorphosis” commercials catch…

    Colonial Penn | Who is the black man in the Colonial Penn commercial?

    Who is the black man in the Colonial Penn commercial? Unpacking the Man Behind the Voice and Face of Colonial Penn (By Carmichael Phillip) Introduction: The Familiar New Face of Colonial Penn Colonial…

  • Ad

  • Ruggable | Who is the woman in the Ruggable commercial?

    Who is the woman in the Ruggable commercial? Unmasking the faces behind Ruggable’s catchy TV and online ads—plus videos, pictures, and how to tell which one you saw (By Carmichael Phillip) Quick answer…

    Vabysmo | Who is the actor in the vabysmo commercial actress?

    Who is the actor in the Vabysmo commercial actress? A deep dive into the face of VABYSMO’s “Open Up Your World” campaign—plus videos, pictures, and everything fans are asking (By Carmichael Phillip) Quick…

    Ikea | Who is the woman in the Ikea commercials?

    Who is the woman in the Ikea commercials? Unmasking the beloved “muse” of Ikea ads—and discovering who she really is (By Carmichael Phillip) Meet “The Muse”: Venida Evans The iconic figure often dubbed…

    Safelite | Who is the actress in the Safelite auto glass commercial?

    Who is the actress in the Safelite auto glass commercial? Unpacking the cast of Safelite’s most-seen ads—and how to identify the face from the spot you saw (By Carmichael Phillip) Short answer: there…

    Who is Goldie Locks on the RAM commercial?

    Who is Goldie Locks on the RAM commercial? A rollicking, testosterone-tinged retelling of Goldilocks — and the actor behind the wig — takes center stage in Ram’s 2025 Big Game spot. (By Carmichael…

  • Ad

  • Who stars in the new Dodge Ram commercial?

    Who stars in the new Dodge Ram commercial? Unpacking the star power behind Ram’s latest “Big Game” spectacle (By Carmichael Phillip) The Commercial That Stole the Show For many, the highlight of Super…

    Is Lucy Lui in a commercial?

    Is Lucy Lui in a commercial? Exploring the star’s presence and voice in modern advertising (By Carmichael Phillip) ** Introduction: Lucy Liu’s Commercial Legacy Lucy Liu has long been a familiar face—and increasingly,…

    Who is in the Ritz commercial?

    Who is in the Ritz commercial? Uncovering the salty stars behind Ritz Crackers’ Super Bowl spot (By Carmichael Phillip) When Ritz Crackers debuted their first-ever Super Bowl commercial during the 2025 broadcast, they…

  • Ad

  • Who is the singer in the Lexus commercial?

    Who is the singer in the Lexus commercial? A guide to the vocal stars behind Lexus ads — and why the brand keeps pairing cars with notable musicians (By Carmichael Phillip) Lexus commercials…

    What actor is in the Little Caesars commercial?

    What actor is in the Little Caesars commercial? Discovering the familiar face behind one of Little Caesars’ recent memorable ads and exploring his career highlights (By Carmichael Phillip) Little Caesars has long been…

    Who is the male actor in the Michelob Ultra commercial?

    Who is the male actor in the Michelob Ultra commercial? A closer look at the familiar face from one of Super Bowl’s most buzzed-about – and beer-appreciating – spots (By Carmichael Phillip) Quick…

    Who is the guy in the 1977 Dr Pepper commercial?

    Who is the guy in the 1977 Dr Pepper commercial? A retro look at the face behind one of soda advertising’s most memorable jingles — how one commercial helped shape a performer’s career…

    Who is the comedian in the Bud Light beer commercial?

    Who is the comedian in the Bud Light beer commercial? A look at the comic at the center of Bud Light’s recent ad push — his background, the campaign, and the reactions. (By…

  • Ad