Summary
The biggest current Expedia commercial star is Ken, the iconic Mattel character, who appears in Expedia’s 2026 Super Bowl campaign “Going Places with Ken.” Expedia has also featured Ewan McGregor in its 2022 Super Bowl commercial “Stuff,” Rashida Jones in the “All By Myself” campaign, and gymnast Nia Dennis in a 2024 Paris Olympics travel spot. The answer to the article’s main question is: yes, Expedia uses celebrities and recognizable personalities in its commercials, with Ken as the brand’s biggest 2026 campaign figure, Ewan McGregor as its most famous Super Bowl actor, and Rashida Jones as one of its most recognizable recent commercial actresses.
Quick Facts
- Brand: Expedia
- Hub Page Topic: Expedia Commercial Actors
- Major current commercial: “Going Places with Ken”
- Current campaign character: Ken from Mattel
- Famous Super Bowl actor: Ewan McGregor
- Famous Expedia actress: Rashida Jones
- Olympics campaign athlete: Nia Dennis
- Reality travel personality connected to Expedia Group content: Phil Keoghan
- Campaign themes: Travel, vacation planning, adventure, flexibility, booking confidence, packages, hotels, flights, and wanderlust
Expedia commercials have featured actors, athletes, animated characters, and travel personalities. The biggest current Expedia campaign is “Going Places with Ken,” a 2026 Super Bowl spot featuring Ken from Mattel as Expedia’s new brand ambassador. iSpot describes the ad as showing a stop-motion Ken using Expedia to plan a multi-destination getaway, while People reported that Ken became Expedia’s newest brand ambassador for a year-long partnership between Mattel and Expedia.
Expedia has also used major Hollywood talent. In 2022, Ewan McGregor starred in Expedia’s Super Bowl commercial “Stuff,” a travel-focused ad built around the idea that experiences matter more than possessions. iSpot identifies the commercial as “Expedia Super Bowl 2022 TV Spot, ‘Stuff’ Featuring Ewan McGregor.”
Another major Expedia commercial actress is Rashida Jones, who starred in Expedia’s “All By Myself” campaign. iSpot lists “Expedia TV Spot, ‘All By Myself’ Featuring Rashida Jones,” and other related Expedia ads from the same campaign also feature Jones.
| Actor / Celebrity / Figure | Expedia Commercial or Campaign | Role / Notes |
|---|---|---|
| Ken | “Going Places with Ken” / Super Bowl 2026 | Mattel character and Expedia’s 2026 brand ambassador. |
| Ewan McGregor | “Stuff” / Super Bowl 2022 | Hollywood actor featured in Expedia’s experience-over-possessions campaign. |
| Rashida Jones | “All By Myself” | Actress featured in Expedia’s solo-travel and app-focused campaign. |
| Nia Dennis | “2024 Paris Summer Olympics: Nia Dennis” | Gymnast featured in Expedia’s Olympics travel campaign. |
| Phil Keoghan | Expedia Group / The Amazing Race travel content | The Amazing Race host connected to Expedia Group travel-content programming. |
| The Amazing Race cast / contestants | Expedia / CBS Amazing Race itinerary campaign | Travel-reality tie-in used by Expedia for destination and itinerary content. |
| Expedia family performers | “The Evergreens’ Family Vacation” | Recent 2026 Expedia family-travel campaign performers. |
| Expedia travel performers | “Made to Travel” / “Insomnia” / app and package ads | Everyday-style actors used to show travelers booking, planning, and saving with Expedia. |
Table information compiled from iSpot listings, People, Expedia Group content, and Expedia campaign coverage.
The biggest current Expedia commercial figure is Ken.
In Expedia’s 2026 Super Bowl commercial “Going Places with Ken,” the Mattel character leaves his usual beach identity behind and starts traveling the world. iSpot describes the ad as showing Ken using Expedia to plan a getaway, book a flight, add a stay later, and explore multiple destinations.
People reported that Ken became Expedia’s newest brand ambassador as part of a year-long partnership between Mattel and Expedia. The campaign marked Ken’s Super Bowl commercial debut and positioned him as a travel personality celebrating his 65th birthday by seeing more of the world.
This is smart casting because Ken is instantly recognizable. Expedia does not need to introduce him. The joke is that a character known for “Beach” suddenly wants to go everywhere.
Ewan McGregor is one of Expedia’s most famous commercial actors.
He starred in Expedia’s 2022 Super Bowl commercial “Stuff.” The commercial asks viewers to think less about buying things and more about collecting meaningful travel experiences. iSpot identifies the spot as “Expedia Super Bowl 2022 TV Spot, ‘Stuff’ Featuring Ewan McGregor.”
McGregor was a strong choice because he brings warmth, intelligence, and cinematic credibility. He does not feel like a loud spokesperson. He feels like a thoughtful narrator encouraging viewers to choose memories over material possessions.
Rashida Jones is another major Expedia commercial actress.
She appeared in Expedia’s “All By Myself” campaign, including spots such as “All By Myself,” “All By Myself: App,” and “All By Myself: Stay Longer.” iSpot lists those commercials as featuring Rashida Jones.
The campaign works because Jones brings a friendly, reassuring screen presence. Travel can be stressful, especially when plans go wrong, but Jones makes Expedia feel like a helpful companion. Her performance style is calm, funny, and accessible.
Gymnast Nia Dennis appeared in an Expedia campaign tied to the 2024 Paris Olympics.
iSpot lists “Expedia TV Spot, ‘2024 Paris Summer Olympics: Nia Dennis,’” and describes Dennis talking about her trip to Paris to enjoy the Olympics, including sports events and the city’s sights, sounds, and food.
That campaign makes sense for Expedia because the Olympics are both a sports event and a travel event. Dennis gives the ad athletic credibility, but the message is really about using Expedia to explore a destination beyond the main event.
Expedia has also connected its travel content to The Amazing Race.
Expedia Group featured Phil Keoghan, host of The Amazing Race, in travel-content programming about lessons from a lifetime of travel. The Expedia Group partner page describes Keoghan discussing his memories abroad, travel curiosity, and the lessons he has learned from global travel.
Expedia has also published Amazing Race-inspired destination guides, including guides to Dubai and Osaka based on the CBS show’s travel routes.
This is not the same as a traditional celebrity TV commercial, but it matters for an Expedia hub page because it shows how the brand uses travel personalities and TV travel culture to build authority around destination planning.
Not every Expedia commercial uses a celebrity.
Recent Expedia ads include “The Evergreens’ Family Vacation,” a 2026 TV spot listed by iSpot. The commercial focuses on family travel rather than a named actor or celebrity.
Expedia also runs app, hotel, package, and destination-focused ads that use everyday performers to show common travel needs: booking flights, finding hotels, bundling trips, changing plans, and saving money.
That is important because Expedia’s advertising has two lanes. One lane uses famous faces like Ken, Ewan McGregor, Rashida Jones, and Nia Dennis. The other lane uses normal travelers so viewers can see themselves in the trip.
Who is in the latest Expedia commercial?
The biggest current Expedia commercial figure is Ken, who stars in the 2026 Super Bowl campaign “Going Places with Ken.”
Who is the actor in the Expedia Super Bowl commercial?
For 2026, the main campaign figure is Ken. For Expedia’s 2022 Super Bowl commercial, the actor was Ewan McGregor.
Was Ewan McGregor in an Expedia commercial?
Yes. Ewan McGregor starred in Expedia’s 2022 Super Bowl commercial “Stuff.”
Was Rashida Jones in an Expedia commercial?
Yes. Rashida Jones starred in Expedia’s “All By Myself” campaign.
Was Nia Dennis in an Expedia commercial?
Yes. Nia Dennis appeared in Expedia’s “2024 Paris Summer Olympics” travel spot.
Does Expedia always use celebrities?
No. Expedia also uses everyday travelers, families, voice-over performers, and destination-focused storytelling, but the brand has used famous faces in major campaigns.
Expedia uses celebrities because travel advertising is emotional.
A travel app can show prices, flights, hotels, and packages, but a celebrity helps turn those tools into a story. Ken makes travel feel playful and imaginative. Ewan McGregor makes travel feel meaningful and cinematic. Rashida Jones makes travel feel easier and less stressful. Nia Dennis makes travel feel connected to major cultural events like the Olympics.
That is Expedia’s advertising goal: make booking feel less like a task and more like the beginning of an experience.
Expedia commercials usually work best when the performance feels inviting.
Ewan McGregor’s “Stuff” performance is reflective and warm. He is not shouting about a sale. He is inviting viewers to think about the value of experiences. Rashida Jones brings a lighter, more comic style. She plays the helpful travel companion who can make a frustrating trip feel manageable.
Ken’s 2026 Expedia campaign uses character comedy. The humor comes from seeing a familiar toy character suddenly become a serious world traveler. Nia Dennis brings a real-athlete perspective, making Paris feel like both an Olympic destination and a travel adventure.
The best Expedia performances sell possibility. The actor’s job is to make viewers feel like the next trip is worth planning.
For official Expedia travel tools, vacation packages, flights, hotels, car rentals, and app features, visit Expedia.com. Expedia Group’s official site is also useful for company news, partnerships, travel insights, and brand information.
What is the Expedia Ken commercial called?
The 2026 Expedia Super Bowl commercial is called “Going Places with Ken.”
What is the Expedia Ewan McGregor commercial called?
The 2022 Expedia Super Bowl commercial starring Ewan McGregor is called “Stuff.”
Which Expedia commercial features Rashida Jones?
Rashida Jones appears in Expedia’s “All By Myself” campaign.
Which Expedia commercial features the Olympics?
Expedia’s “2024 Paris Summer Olympics: Nia Dennis” spot features gymnast Nia Dennis discussing her trip to Paris.
What is Expedia’s 2026 family commercial?
One recent 2026 Expedia spot is “The Evergreens’ Family Vacation,” listed by iSpot as a 30-second TV commercial.
Why does Expedia use actors in commercials?
Expedia uses actors and celebrities to make travel planning feel easier, more emotional, and more memorable.
- Expedia Commercial Actors
- Ken Commercials
- Ewan McGregor Commercials
- Rashida Jones Commercials
- Nia Dennis Commercials
- Phil Keoghan Commercials
- Travel Commercial Actors
- Hotel Commercial Actors
- Vacation Commercial Actors
- Booking.com Commercial Actors
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- Vrbo Commercial Actors
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- Travelocity Commercial Actors
- Super Bowl Commercial Actors
- Big Game Commercial Actors
- Olympics Commercial Actors
- Family Commercial Actors
- App Commercial Actors
- Website Commercial Actors
- Celebrity Commercial Actors
- TV Commercial Actors
- Actor in Commercials
- Actress in Commercials
- Famous Commercial Actors
- Commercial Cast Lists
- Brand Commercial Actors
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
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