Summary:
The biggest current CoverGirl commercial names include Queen Latifah and Kelsea Ballerini, who are featured on CoverGirl’s official “Meet the CoverGirls” page. CoverGirl has also featured America Ferrera, Gabby Thomas, Niki Taylor, Ayesha Curry, Issa Rae, Maye Musk, Katy Perry, Rihanna, Taylor Swift, Zendaya, Janelle Monáe, P!nk, Drew Barrymore, Sofia Vergara, Ellen DeGeneres, and many others. The answer to the article’s main question is: yes, CoverGirl has used many celebrities in its commercials for decades, with Queen Latifah, America Ferrera, Kelsea Ballerini, and Gabby Thomas among the most important recent names. CoverGirl’s official site currently highlights Queen Latifah and Kelsea Ballerini, while Coty officially announced America Ferrera as a CoverGirl brand ambassador in 2021.
Quick Facts
- Brand: CoverGirl
- Hub Page Topic: CoverGirl Commercial Actors
- Current official CoverGirls: Queen Latifah and Kelsea Ballerini
- Recent campaign stars: America Ferrera and Gabby Thomas
- Recent Lash Blast commercial names: Queen Latifah, America Ferrera, Kelsea Ballerini, Niki Taylor
- Famous past CoverGirls: Rihanna, Taylor Swift, Zendaya, Janelle Monáe, P!nk, Drew Barrymore, Sofia Vergara
- Major 2017 rebrand stars: Ayesha Curry, Issa Rae, Katy Perry, Maye Musk, Massy Arias, Shelina Moreda
- Classic slogan: “Easy, Breezy, Beautiful, CoverGirl”
- Campaign themes: Beauty, confidence, self-expression, inclusivity, makeup, lashes, skin, and personal style
CoverGirl commercials have featured actresses, singers, models, athletes, comedians, TV stars, and influencers. The brand’s current official “Meet the CoverGirls” page highlights Queen Latifah and Kelsea Ballerini, making them two of the most important current faces of the brand.
One major recent CoverGirl commercial is “Calling the CoverGirls,” a Lash Blast campaign featuring Queen Latifah, America Ferrera, Kelsea Ballerini, and Niki Taylor. iSpot lists those four names in the commercial, and CoverGirl’s own YouTube listing for the Lash Blast anniversary campaign also names America Ferrera, Queen Latifah, Kelsea Ballerini, and Niki Taylor.
CoverGirl has also continued adding major names. In 2026, Olympic sprinter Gabby Thomas starred in CoverGirl’s Ready. Set. Wrap. campaign for the brand’s Eye Enhancer Wrap Tubing Mascara, according to Essence.
| Actor / Celebrity / Figure | CoverGirl Commercial or Campaign | Role / Notes |
|---|---|---|
| Queen Latifah | Lash Blast / CoverGirl ambassador campaigns | One of CoverGirl’s most iconic spokeswomen and a current official CoverGirl. |
| Kelsea Ballerini | Lash Blast / CoverGirl ambassador campaigns | Country-pop singer and current official CoverGirl. |
| America Ferrera | Clean Fresh Skincare / Lash Blast campaigns | Actress named a CoverGirl brand ambassador by Coty in 2021. |
| Gabby Thomas | Ready. Set. Wrap. / Eye Enhancer Wrap Tubing Mascara | Olympic sprinter featured in CoverGirl’s 2026 mascara campaign. |
| Niki Taylor | Lash Blast anniversary / Calling the CoverGirls | Classic CoverGirl model featured in a recent Lash Blast campaign. |
| Ayesha Curry | “I Am What I Make Up” / “Made in the Mirror” | Featured in CoverGirl’s major rebrand campaign. |
| Issa Rae | “I Am What I Make Up” / CoverGirl ambassador campaign | Actress, creator, and CoverGirl ambassador featured in the rebrand era. |
| Katy Perry | “I Am What I Make Up” / CoverGirl campaigns | Pop star featured in CoverGirl’s inclusive rebrand campaign. |
| Maye Musk | “I Am What I Make Up” | Model featured in CoverGirl’s diversity-focused rebrand. |
| Massy Arias | “I Am What I Make Up” | Fitness coach featured in the rebrand campaign. |
| Shelina Moreda | “I Am What I Make Up” | Motorcycle racer featured in CoverGirl’s rebrand campaign. |
| Rihanna | CoverGirl campaigns | One of the major music stars previously associated with CoverGirl. |
| Taylor Swift | CoverGirl campaigns | Pop star previously featured in CoverGirl’s celebrity roster. |
| Zendaya | CoverGirl campaigns | Actress and singer previously associated with CoverGirl. |
| Janelle Monáe | CoverGirl campaigns | Music and film star previously part of CoverGirl’s celebrity lineup. |
| P!nk | CoverGirl campaigns | Singer previously associated with CoverGirl’s celebrity roster. |
| Drew Barrymore | CoverGirl campaigns | Actress and beauty entrepreneur previously associated with CoverGirl. |
| Sofia Vergara | CoverGirl campaigns | Actress previously associated with CoverGirl. |
Table information compiled from CoverGirl’s official ambassador page, Coty’s official America Ferrera announcement, iSpot listings, and coverage of CoverGirl’s rebrand and celebrity roster.
Queen Latifah is one of the most recognizable CoverGirl commercial stars.
CoverGirl’s official “Meet the CoverGirls” page currently highlights Queen Latifah, confirming her continued importance to the brand. She also appears in the Lash Blast commercial “Calling the CoverGirls,” alongside America Ferrera, Kelsea Ballerini, and Niki Taylor.
Queen Latifah works for CoverGirl because she brings confidence, warmth, and long-term brand familiarity. She is not just a celebrity face. She represents a broader message about beauty across age, personality, body type, and culture. That is why her return to the brand was treated as a major CoverGirl moment.
Kelsea Ballerini is another major current CoverGirl face.
CoverGirl’s official ambassador page lists Kelsea Ballerini alongside Queen Latifah. She also appears in the Lash Blast anniversary campaign with Queen Latifah, America Ferrera, and Niki Taylor.
Ballerini is a strong fit for CoverGirl because she brings a country-pop audience, a youthful beauty image, and a polished but approachable style. Her presence helps CoverGirl connect with younger makeup buyers while still fitting the brand’s familiar “easy beauty” identity.
America Ferrera became a CoverGirl brand ambassador in 2021.
Coty officially announced Ferrera as a new CoverGirl brand ambassador, noting that she was best known for Ugly Betty and Superstore and that she represented a natural-beauty philosophy. Hola also reported that Ferrera debuted as a CoverGirl beauty ambassador in the Clean Fresh Skincare collection campaign.
Ferrera’s casting matters because she represents a more inclusive vision of beauty. She brings acting credibility, Latina representation, and a grounded, relatable personality. For a brand like CoverGirl, that is extremely valuable.
One of CoverGirl’s biggest recent campaign stars is Olympic sprinter Gabby Thomas.
Essence reported in January 2026 that Thomas stars in CoverGirl’s Ready. Set. Wrap. campaign for the brand’s first-ever tubing mascara. The campaign connects Thomas’s athletic endurance with the product’s sweat-proof, long-lasting lash message.
That is smart casting. An Olympic sprinter makes the mascara claim feel performance-based rather than purely cosmetic. Thomas brings speed, discipline, beauty, and athletic power to the ad.
Niki Taylor is one of the classic CoverGirl names who returned in recent Lash Blast advertising.
The Lash Blast “Calling the CoverGirls” spot lists Niki Taylor alongside Queen Latifah, America Ferrera, and Kelsea Ballerini. Her presence gives the campaign a multigenerational feel. CoverGirl is not only using current celebrities. It is reminding viewers of the models and personalities who helped define the brand’s beauty image in earlier decades.
Taylor’s role is especially useful for nostalgia. She connects longtime CoverGirl customers to the brand’s past while the newer ambassadors connect the brand to today.
In 2017, CoverGirl made a major brand shift.
Allure reported that CoverGirl moved away from the long-running “Easy, Breezy, Beautiful, CoverGirl” slogan and introduced “I Am What I Make Up.” The rebrand included a short film, “Made in the Mirror,” starring ambassadors such as Ayesha Curry, Issa Rae, Maye Musk, and Katy Perry.
Teen Vogue also reported that the rebrand featured Issa Rae, Ayesha Curry, Katy Perry, Maye Musk, Shelina Moreda, and Massy Arias, emphasizing diversity, identity, and self-expression through makeup.
This era is important because it changed CoverGirl’s advertising tone. The brand was no longer only selling prettiness. It was selling self-definition.
CoverGirl’s celebrity roster has included some of the biggest names in music and entertainment.
Billboard reported that CoverGirl’s star-studded roster has included Taylor Swift, Rihanna, P!nk, Queen Latifah, Zendaya, and Janelle Monáe. These names show just how important music and pop culture have been to CoverGirl’s advertising strategy.
That strategy makes sense. Makeup is visual, expressive, and tied to identity. Pop stars and performers already know how to use style, color, and image. CoverGirl uses those celebrity identities to make its products feel exciting and personal.
Who is in the latest CoverGirl commercial?
Recent CoverGirl commercial and campaign names include Queen Latifah, Kelsea Ballerini, America Ferrera, Niki Taylor, and Gabby Thomas.
Who are the current CoverGirls?
CoverGirl’s official “Meet the CoverGirls” page currently highlights Queen Latifah and Kelsea Ballerini.
Was Queen Latifah in a CoverGirl commercial?
Yes. Queen Latifah is one of the brand’s most recognizable spokeswomen and appears in recent Lash Blast advertising.
Was America Ferrera in a CoverGirl commercial?
Yes. Coty announced America Ferrera as a CoverGirl brand ambassador in 2021, and she appeared in the Clean Fresh Skincare campaign.
Was Gabby Thomas in a CoverGirl campaign?
Yes. Gabby Thomas starred in CoverGirl’s 2026 Ready. Set. Wrap. campaign for Eye Enhancer Wrap Tubing Mascara.
Was Taylor Swift a CoverGirl?
Yes. Taylor Swift has been listed among CoverGirl’s major celebrity roster.
CoverGirl uses celebrities because beauty advertising depends on personality, trust, and aspiration.
A mascara or foundation commercial can show a product result, but a celebrity gives that result meaning. Queen Latifah communicates confidence. Kelsea Ballerini brings music and youthful glamour. America Ferrera brings relatability and representation. Gabby Thomas brings athletic performance. Issa Rae and Ayesha Curry bring authenticity and personal identity. Taylor Swift, Rihanna, Zendaya, and Janelle Monáe bring pop-cultural power.
That is why CoverGirl’s celebrity strategy has lasted so long. The brand sells makeup, but the commercials sell identity.
CoverGirl commercials usually work best when the performance feels confident, clean, and personal.
Queen Latifah’s CoverGirl presence is calm, warm, and self-assured. America Ferrera’s performance style is natural and relatable. Kelsea Ballerini brings brightness and polish. Gabby Thomas brings athletic precision and endurance. In the “I Am What I Make Up” era, the acting is less about pretending to be someone else and more about showing who the performer already is.
That is what makes CoverGirl casting different from many other commercials. The performers are not just acting in a scene. They are presenting a version of their own beauty philosophy.
For official CoverGirl products, current CoverGirl ambassadors, makeup tips, and campaign information, visit CoverGirl.com. The brand’s official “Meet the CoverGirls” page is the best direct source for current ambassador information.
Which CoverGirl commercial features Queen Latifah?
Queen Latifah appears in CoverGirl Lash Blast advertising, including “Calling the CoverGirls.”
Which CoverGirl commercial features Kelsea Ballerini?
Kelsea Ballerini appears in Lash Blast anniversary and “Calling the CoverGirls” campaign material.
Which CoverGirl campaign features Niki Taylor?
Niki Taylor appears in the Lash Blast campaign with Queen Latifah, America Ferrera, and Kelsea Ballerini.
Which CoverGirl campaign features Issa Rae?
Issa Rae was part of CoverGirl’s “I Am What I Make Up” rebrand campaign.
What happened to “Easy, Breezy, Beautiful, CoverGirl”?
In 2017, CoverGirl introduced the new “I Am What I Make Up” theme, moving away from its long-running “Easy, Breezy, Beautiful” slogan.
Does CoverGirl always use celebrities?
No. CoverGirl also uses models, influencers, beauty creators, and everyday-style performers, but celebrity ambassadors have been a major part of the brand’s identity for decades.
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