Where is the new Hyundai commercial filmed?
Exploring the filming locations behind Hyundai’s latest global ad campaign_
(By Carmichael Phillip)
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Campaign overview and why location matters
Automakers increasingly choose bold, distinctive locations to film commercials — because the backdrop often does as much storytelling as the vehicle itself. In the case of Hyundai’s latest campaign (touting hybrid models and an expansive storyline), the company opted for real-world locations rather than purely studio sets. A location can convey authenticity, scale, adventure, and brand values all at once.
According to Hyundai’s own press release, the campaign titled “Best of Both Worlds” (featuring the Hyundai Santa Fe Hybrid and the Hyundai Tucson Hybrid) was filmed on location in Paris, Texas.
That means the “new Hyundai commercial” you might have seen — depending on region and version — was likely shot in that American small-town setting.
This setting supports the narrative: the idea of a French cowboy in Paris (Texas), hybrids that offer “the best of both worlds,” locals and real-life business settings. It’s less about exotic global landscapes and more about relatable place and real people.
Thus, from the available evidence, the filming location of Hyundai’s new campaign is Paris, Texas.
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Detailed location: Paris, Texas – what we know
Here are the specific details on how Paris, Texas features in the campaign:
The press release states: “Filmed on location in Paris, Texas, the ads spotlight real residents and local businesses, adding authenticity and a hometown feel.”
The same source notes that production savings from the shoot (estimate of about $30,000) were given back to the Paris, Texas community to support local schools.
A local news piece reports that one of the props used in the shoot — a mural created for the commercial — was donated to the Paris Public Library in Paris, Texas after filming wrapped.
The campaign features two hero spots titled “Cowboy” (featuring the Santa Fe Hybrid) and “Mosey” (the Tucson Hybrid), both filmed in Paris, Texas.
Therefore, if you watched Hyundai’s 2025 hybrid model commercial in the U.S., chances are the setting is Paris, Texas.
Other filming locations and global variants to consider
Although Paris, Texas is clearly documented, it’s worth noting that Hyundai has filmed other commercials in different locations around the world:
For example, a behind-the-scenes video for Hyundai’s “Have You Tried It?” campaign reveals filming in the Flinders Ranges in South Australia.
A report notes that a Hyundai commercial shoot took place in Park City, Utah.
A past commercial was filmed in Santa Cruz, California (for the Hyundai Santa Cruz vehicle) across locations like Henry Cowell Forest and boardwalk scenes.
These examples demonstrate that while the campaign you saw may be the one filmed in Texas, region-specific versions might use alternate locales. If you are outside the U.S., or saw a different “new Hyundai commercial,” the filming site may differ.
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Why the location choice reinforces the campaign message
Selecting Paris, Texas aligns tightly with the narrative Hyundai wanted to tell. Here’s how:
Authenticity & community: By filming in a real American small town with actual businesses and residents, Hyundai enhances the feel of community and relatability.
Play on words & novelty: The idea of a “French cowboy in Paris, Texas” is quirky and memorable — and filming there underlines the idea of “Best of Both Worlds” (hybrid energy + bold styling).
Brand alignment: Hybrids are about joining worlds (efficiency + performance, design + technology). Choosing an unexpected but real location emphasizes that hybrid drivers can have more rather than compromise.
Visual appeal with local flavor: Small-town America offers familiar visuals (main street, local signage, open roads) that drive home the “real-world” appeal rather than a purely studio or virtual set.
Thus, the location is not just a backdrop but a narrative device in Hyundai’s brand storytelling.
How to verify if the commercial you saw matches this location
If you want to determine whether the Hyundai ad you saw was filmed in Paris, Texas (or another location), here are clues to look for:
Text or signage: Look for “Paris, TX” signage, local business names, or Texas license plates in the background.
Architecture and environment: Paris, Texas has a certain small-town downtown aesthetic, typically one- to two-storey buildings, historic signage, and a local main street vibe.
Vehicle models & script: The campaign references the Santa Fe Hybrid and Tucson Hybrid, and the concept of “Best of Both Worlds.” If the ad mentions those, it likely corresponds to the Paris, Texas shoot.
Press credits: If you can view the ad’s credits (or online marketing materials), look for mention of “Filmed on location in Paris, Texas” or similar phrasing.
If you spot different environments (e.g., drastically mountainous terrain, snow, or international architecture), then you may have seen a variant filmed elsewhere.
Final thoughts: Where is the new Hyundai commercial filmed?
In conclusion: the most clearly documented filming location for Hyundai’s brand-new hybrid vehicle campaign is Paris, Texas. The campaign titled “Best of Both Worlds” was shot on location in Paris, Texas, and the company publicly states that the ads use local residents, local businesses and local scenery to bring the story alive. If you’re viewing the U.S.-version of Hyundai’s 2025 hybrid SUV commercial, that is almost certainly the place.
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