Is Martin Brodeur in a Hyundai commercial?
By Carmichael Phillip
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Is There a Hyundai Commercial Featuring Martin Brodeur?
There is in fact a Hyundai commercial featuring Hall of Fame goaltender Martin “Marty” Brodeur. In early 2024, Hyundai Canada launched a campaign centered around Brodeur titled “Marty for the Win.”
This directly answers the question: yes, Martin Brodeur appears in a Hyundai ad — not a rumor, but a real, fully produced spot.
The Story Behind “Marty for the Win”
Hyundai Canada ran the “Marty for the Win” advertisement during its NHL All-Star Weekend campaign.
The spot showcases Brodeur — often regarded as one of the greatest goaltenders in NHL history, with his 22-season career and multiple Stanley Cups.
In the commercial, Hyundai emphasizes reliability: “when the team is depending on you, nothing gets you to the rink more reliably than the Hyundai Tucson with HTRAC All-Wheel Drive.”
It’s a clever parallel, establishing Brodeur’s calm under pressure and associating that with the car’s capability.
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Why Hyundai Picked Brodeur for This Campaign
There are several strategic reasons behind Hyundai’s decision to feature Brodeur:
Credibility and Legacy: Brodeur’s storied career gives weight to the ad. He’s not just a former player — his name carries legacy.
NHL Alignment: Hyundai is the official automotive partner of the NHL in Canada.
Featuring a hockey legend makes strong brand alignment.
Emotional Resonance: The ad taps into Brodeur’s “dependability” — a quality the brand wants to borrow and reflect in its vehicles.
Common Misconceptions: Enterprise vs. Hyundai
One possible source of confusion: Brodeur has been in several Enterprise commercials, in which he humorously talks about renting trucks, moving his hockey gear, or leaving his “cup” (trophy) behind.
These are separate from the Hyundai campaign. So if you’ve seen him in a rental-car-style commercial, that was likely Enterprise, not Hyundai.
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Impact and Reception
The campaign seems to have done more than just sell cars — it builds a narrative. According to LBBOnline, the “Marty for the Win” ad is part of Hyundai’s push to highlight its winter-capable, all-wheel-drive vehicles in a way that resonates with Canadian hockey fans.
It not only sells a product but emotionally connects with its audience.
On a broader level, this aligns with Hyundai’s growing involvement in hockey philanthropy. For example, Hyundai Canada’s “Hope on Wheels Greatest Save” initiative links NHL goalie saves to pediatric cancer donations.
Using a beloved goalie like Brodeur helps to amplify that message.
Conclusion: So, Is He in a Hyundai Commercial?
Yes, Martin Brodeur is in an official Hyundai commercial — “Marty for the Win.”
The ad aired in Canada, tied to Hyundai’s NHL sponsorship.
It’s an intentional, meaningful use of Brodeur’s legacy to promote trust and reliability in Hyundai’s SUV lineup.
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