Why is Zoe Saldana Doing Commercials?

Why is Zoe Saldana Doing Commercials?

Exploring the Hollywood star’s surprising move into brand advertising and what it says about modern celebrity culture.

(By Carmichael Phillip)

For nearly two decades, Zoe Saldana has been one of Hollywood’s most visible and versatile actresses. From her breakout role in Center Stage (2000) to iconic performances in Avatar, Guardians of the Galaxy, and Star Trek, Saldana has crafted a career defined by range, resilience, and relatability. Yet, in recent years, audiences have noticed her popping up in a different kind of role—commercials.

At first glance, seeing a blockbuster actress in brand campaigns might seem unusual. However, Saldana’s decision to step into advertising reflects a broader evolution in Hollywood’s relationship with marketing. In the age of streaming and social media, even A-list stars have found new reasons to align themselves with global brands, not just films.

Saldana has appeared in polished and purpose-driven ads for companies like Corona, Adidas, and skincare labels that champion inclusivity and sustainability. These campaigns allow her to express another dimension of her public persona—one that emphasizes values and cultural identity rather than fictional characters.

Once upon a time, doing commercials was seen as a step down for actors—something reserved for those whose star power was fading. Today, the opposite is true. Global brands invest millions to work with celebrities who can connect with audiences on an emotional level, and Zoe Saldana is exactly that type of figure.

Her worldwide recognition, diverse heritage (Dominican and Puerto Rican), and reputation for professionalism make her ideal for campaigns that aim to reach multicultural and international markets. Moreover, her fan base extends far beyond the United States. After starring in Avatar—the highest-grossing movie of all time—and Guardians of the Galaxy, Saldana became one of the most bankable actresses in history.

As marketing has evolved, so too has the prestige associated with commercials. Luxury fashion houses like Prada, Dior, and Chanel rely on actors such as Timothée Chalamet and Natalie Portman. Likewise, tech giants and lifestyle brands recognize that partnering with actors like Zoe Saldana provides authenticity and cultural influence.

Zoe Saldana’s involvement in commercials isn’t just about money—it’s about message. She’s known for choosing projects that align with her personal beliefs and artistic standards. Whether she’s endorsing an environmentally conscious brand or promoting health and wellness, her commercials often emphasize empowerment and individuality.

For example, in one recent skincare advertisement, Saldana spoke about the importance of authenticity and natural beauty. This theme mirrors the way she presents herself off-screen—as a mother, a Latina, and an advocate for self-acceptance. In interviews, Saldana has said, “I want my children to see that their mother stands for something meaningful.”

This approach resonates with modern audiences who expect celebrities to stand for more than glamour. Her commercials strike a tone of sincerity, which helps both her and the brands she partners with. Rather than appearing as a corporate spokesperson, she feels like a collaborator who believes in the product.

Another reason Zoe Saldana may be doing more commercials is balance. After years of high-intensity film projects that require long shoots and grueling travel, commercials offer flexibility. They allow her to stay creatively active without spending months away from her family.

Saldana is married to Italian artist Marco Perego, and together they raise three children. In numerous interviews, she has spoken about the challenges of balancing motherhood with a demanding acting career. Commercial work often involves shorter commitments but still allows her to maintain her visibility in the entertainment world.

These partnerships also give her the opportunity to explore projects that emphasize positivity and family-friendly themes. In doing so, she can promote values she personally identifies with while avoiding the darker or more violent material often found in blockbuster films.

Beyond the artistic and personal motivations, there’s a strategic side to Saldana’s move into commercials. The global advertising industry has become an influential branch of celebrity economics. Endorsements can bring in millions of dollars annually—sometimes more than a single film role.

Zoe Saldana’s participation in major campaigns enhances her brand equity and opens up new income streams outside the unpredictable world of film production. As Hollywood continues to recover from industry strikes, streaming cutbacks, and shifting audience habits, actors are diversifying their portfolios.

In this sense, Saldana’s decision reflects not retreat, but evolution. She’s seizing control of her image and income in a rapidly changing entertainment landscape. Much like her Guardians co-star Chris Pratt or Scarlett Johansson, Saldana understands that her name and face are valuable assets in themselves.

Another layer to Zoe Saldana’s commercial work lies in representation. Hollywood has long struggled with diversity, and Saldana’s presence in major campaigns challenges outdated norms. She stands as a symbol of Latina and Afro-Latina pride—something advertisers are increasingly eager to reflect in their messaging.

In her career, Saldana has often spoken about breaking barriers. “I’ve never wanted to be defined by one category,” she told Harper’s Bazaar. “I’m a woman, a mother, an artist, and a Latina—but I’m also just me.”

By appearing in commercials that highlight inclusivity, she’s helping to normalize diversity in mainstream advertising. It’s not just about selling a product; it’s about visibility, empowerment, and storytelling.

Fans who first met Zoe Saldana as the green-skinned warrior Gamora in Guardians of the Galaxy may find it surprising to see her sipping coffee or modeling fashion in commercials. But this transition isn’t a departure—it’s an expansion.

Saldana’s brand collaborations showcase her versatility not just as an actress, but as a global ambassador of culture and creativity. She has proven that success in Hollywood no longer means being confined to film sets. Today’s stars move fluidly between media—streaming platforms, commercials, social campaigns, and philanthropic projects.

Her involvement with major global brands also keeps her connected to audiences between film releases. In a media-saturated age, maintaining visibility is key, and commercials offer that constant connection without oversaturation.

So, why is Zoe Saldana doing commercials? The answer is layered—part personal, part professional, and part cultural. She’s embracing an era where commercial work is not a sidestep, but a statement.

Her choices demonstrate how today’s actors can expand their reach, connect with fans, and redefine the meaning of fame. Saldana is using her platform to promote authenticity, diversity, and empowerment—all while continuing to evolve as one of Hollywood’s most influential figures.

Acting Magazine Newsletters

Never miss out on the best from Acting Magazine.

Sign me up for the newsletter!