Who are the guys in the new Samsung commercial?

Who are the guys in the new Samsung commercial?

A look behind the faces — and what we know so far

(By Carmichael Phillip)

At first glance, the new Samsung commercial features a group of casually-dressed men (and women) interacting with the latest Galaxy devices in everyday settings. The imagery roots the brand in real-life usage: sharing, connecting, waking up early, running, working, joking.

That said — we don’t have confirmed identities for the male actors in question. Neither the commercial’s listing nor the ad-catalogue listing names the talent. For example:

The ad “A True AI Companion: Laundry” listed by the ad-tracker site iSpot.tv does not identify any actor.

The campaign listing for “The Next Big Thing Is You” likewise does not list individual names for the performers.

So the short answer: we don’t (yet) know exactly who those guys are — no public credits appear to reveal their names.

But let’s dig into what we do know about the ad, the context, and what that suggests.

Before identifying the actors, it helps to understand the commercial’s purpose, so we can infer what kind of people they likely cast.

The ad belongs to the campaign around the Galaxy S25 Ultra (and broader Galaxy ecosystem) for 2025.

The messaging emphasises everyday life enhanced by tech: sleep, running, wellness, being “morning people” ready to go. For instance, the “Sorry, more morning people are coming: Family” spot features a dad who wasn’t tired and links to sleep-tracking and the Galaxy Ring.

The tone is inclusive, authentic, less about celebrity and more ‘regular person meets tech’. The ad portfolios indicate that Samsung didn’t pay particular attention (in publicly available databases) to naming high-profile celebrities in these spots. For example: iSpot’s listing for “A True AI Companion” lists “Actors – None have been identified for this spot.”

From that, we can infer that the casting likely used working actors or models rather than big-name stars. Their role is to embody “every-day consumer meets powerful tech”.

Given the absence of credited names, several possibilities exist:

The men in the commercial may be relatively unknown (emerging) actors or extras. Many large-scale commercials cast actors under lesser-known names, especially for ‘every-day’ types rather than celebrity endorsements.

The ad credits may exist in industry-casting documents (e.g., with the agency) but are not publicly documented. The listings we found (iSpot, BestAdsOnTV) indicate no actor names.

It’s possible that in other territories (outside the U.S.) the ad might carry different credits; what we view may be a global or regional shoot.

The vagueness might be intentional: by not pulling in celebrity star power, the ad allows the viewer to project themselves into the scenario. This aligns with the campaign’s “you”-centric message (see “The Next Big Thing Is You”).

In short: we don’t currently have verifiable names for “the guys” in that new Samsung commercial.

Even if we don’t know their names, we can explain why these particular men (and the casting style) are effective.

Relatability – They look like people you might see on your block, at the gym, getting out of bed early. That helps consumers visualise themselves using the product.

Visual diversity & energy – The ad shows varied life moments: running, waking up refreshed, breakfast, family interactions. Casting energetic-looking guys supports that “morning person” motif.

Low distraction – By using lesser-known faces, the product (and the tech) remains the focus rather than the celebrity. For a tech-launch campaign, this often works better to highlight features rather than glamour.

Global fit – The campaign is likely rolled out in many markets. Casting generic-looking models makes localisation easier vs. recruiting a major star for each region.

Brand alignment – The ad puts the tech ecosystem front and centre: sleep sensors, Galaxy Ring, health app, running tracker. Casting people engaged in active life supports the brand message: smart living through tech.

In short: the casting is smart, even if we don’t have names.

If it matters to you to learn exactly who these guys are, here’s how you could attempt it:

Check the ad’s credits — Some television spots include very small text credits at the end; pausing the ad and reading tiny print might reveal the actor/agency names.

Contact the production/agency — The creative agency for many Samsung spots is listed (for example, BBH USA for “The Next Big Thing Is You”).

Reaching out to them for casting info might yield answers.

Look up the job listing/casting call — Often, casting agencies post call sheets for “male actor, 20-35, athletic build” etc. Tracking that down might reveal which agency cast the spot.

Search industry databases — Sites like iSpot, AdForum, CastingAbout sometimes list credits (though in this case, iSpot lists “None have been identified”).

Scan social media — Sometimes the actors themselves will post “Check me out in the new Samsung ad” on Instagram or LinkedIn; scanning hashtags like #SamsungAd or #GalaxyS25 may surface something.

However — given the effort and no guarantee of success, it may be that Samsung intentionally used non-celebrity talent, making public identification unlikely.

Let’s wrap up with a broader perspective. The fact that we don’t know the names of the guys in the new Samsung commercial isn’t a flaw — it’s a feature.

The goal of the campaign is to make you the central figure (“The Next Big Thing Is You”). If the viewer is distracted by actor names, that effect lessens.

By using relatable, non-famous people, the ad invites viewers to imagine themselves using the tech — it’s less “celebrity endorsement” and more “real-life integration”.

From a brand-marketing viewpoint, the story is: you wake up, you run, you use your Galaxy device to track your health, productivity, connection. The actors serve the story rather than dominate it.

Finally, given how fast commercial campaigns move in tech, the names may simply not have been documented publicly yet — or the actors are under non-disclosure agreements.

So if someone says “Who are the guys in the new Samsung commercial?”, the answer is: They are working actors/models who embody the target consumer in Samsung’s 2025 Galaxy campaign — but as of now their public identification isn’t confirmed.

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Who are the guys in the new Samsung commercial?
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