Who’s in the New Samsung Commercial?
A look at the faces behind Samsung’s latest ad campaign
(By Carmichael Phillip)
Star Power: Who’s Leading the Campaign?
Samsung’s recent “The Next Big Thing Is You” campaign positions the user — rather than a celebrity — as the focal point.
As of now, no publicly credited actors or major stars are confirmed in the primary commercial.
That said, in related Samsung spots, recognizable faces have surfaced. In the “Seamless actions across apps” video, for example, the actress is credited as Jessica Thran, represented by The Rock Agency.
Meanwhile, in some campaign visuals, an actress named Izadora is also mentioned as bringing the Galaxy S25 Ultra to life.
Samsung may be emphasizing everyday users — not celebrity endorsers — as part of a narrative that the “next big thing” is you.
Roles & Personas: Who Appears in the Scenes?
Though star power is minimal, Samsung’s commercials often feature characters or archetypes to tell a broader story. In the “Family” video, we see a father waking up early and energetically, while the rest of the household struggles to keep pace. The message ties into Samsung Health, the Galaxy Ring, and optimizing daily life.
In another variant, settings display everyday routines: people engaging with apps, capturing life moments, automating tasks via AI, and interacting with Samsung’s ecosystem. These are not clearly attributable to known celebrities but rather character-driven vignettes to ground the tech in real life.
Additionally, Samsung’s Galaxy Z Fold7 commercial shows sleek product shots and life moments—though again, no confirmed actors are credited in that campaign.
Evolving Strategy: From Star-Studded to User-Centric
Samsung has shifted, over recent campaigns, from championing celebrity endorsements to more inclusive, user-centric storytelling. Past Samsung ads sometimes featured high-profile talent or voiceover artists. Now, the focus tilts toward everyday users representing authentic experiences with the devices.
For instance, in “The Next Big Thing Is You,” no major star is identified.
In contrast, older Samsung campaigns occasionally used celebrity voices or appearances.
That said, Samsung occasionally deploys celebrity tie-ins in collaborative or co-branded spots (e.g. prior campaigns, or in related ads such as with Verizon).
This evolution underlines that the brand now views every user as a potential protagonist — emphasizing empowerment over endorsement.
Notable Mentions: Jessica Thran & Izadora
Though the main campaign avoids big-name stars, Jessica Thran is credited in one of the supporting campaign clips. The ad “Seamless actions across apps” features her interacting with apps and AI tasks.
YouTube
Similarly, Izadora is noted on social media as interpreting the Galaxy S25 Ultra in campaign visuals and reels — though Samsung’s official credits haven’t fully confirmed her as a lead.
Instagram
These roles suggest that Samsung is casting skilled actors and models to bring scenes to life—without leaning on celebrity status as the hook.
Why No Major Celebrities? Strategic Rationale
Why did Samsung avoid big-name stars this time around? A few likely reasons:
Authentic relatability — centering real users helps viewers imagine themselves using the products, rather than projecting celebrity fantasy onto them.
Cost-efficiency — celebrity endorsements typically command premium fees. By using lesser-known actors or models, Samsung can allocate more to production, media spend, or R&D.
Control over narrative — without a superstar identity overshadowing the message, the campaign keeps the spotlight on the experience and features.
Longer shelf life — cultural relevance of celebrities can shift fast. A user-centric campaign stays evergreen and less tethered to pop culture trends.
Samsung’s pivot reflects many brands’ shifts toward storytelling grounded in lived experience rather than aspirational association.
Conclusion
While Samsung’s new campaign “The Next Big Thing Is You” may not flaunt A-list names, it brings forward a subtle shift in strategy — one where everyday users become the stars. In roles brought to life by Jessica Thran, Izadora, and anonymous actors, the focus remains unwavering: Samsung’s devices enabling human potential.
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