Who is the actor in the Walmart clogging commercial?
Uncovering the man behind the infectious “Always Be Clogging” spot
(By Jim Webb)
The face you recognize—and why it’s a big deal
Have you seen those energetic Walmart commercials—especially the clogging one—and thought, “Who is that guy?” That charismatic clog-dancer is actor Walton Goggins. He’s the star of Walmart’s new “Who Knew?” campaign, which highlights the retailer’s extensive inventory—from dancing shoes to bear spray to home saunas.
Not only does Goggins clog like a pro, but he also brings serious swagger to the spot—set against The Who’s “Who Are You?” featuring catchy “Who knew?” hooks.
Meet Walton Goggins: Not just a clogging extra
Before this campaign, Goggins was already well known to TV and film fans from shows like The White Lotus, The Righteous Gemstones, Justified, The Shield, Vice Principals, and Fallout. But the Walmart ads have him stepping into mainstream spotlight, showcasing a side of him—even clogging skills—not everybody knew existed.
Creative reviewers have praised the campaign for perfectly balancing fun and authenticity, saying Goggins’ performance “keeps it all on the right side of naff”.
See him clog: the video
Check out one of the ads below where Goggins enthusiastically leads a clogging routine—set to that infectious “Always Be Clogging” theme.
This 15-second spot from iSpot.tv highlights his clogging prowess and the tagline—“ABCs: Always Be Clogging”—captures the playful spirit.
What is the “Who Knew?” campaign?
Walmart’s marketing team dubbed this the “Who Knew?” initiative—for good reason. It draws attention to Walmart’s half-billion product assortment through surprising scenarios like clogging routines, sauna setups, bear spray adventures, and dental upgrades.
It debuted at Walmart’s annual Associate pep rally in Fayetteville, Arkansas (with Jimmy Fallon emceeing), where Goggins kicked off the campaign in full clogging glory.
The campaign runs across TV, TikTok TopView, Reddit-approved hack features, and beyond.
Why clogging?
This isn’t a random dance—Goggins actually does clogging. He performed it while hosting Saturday Night Live back in May, surprising audiences with authentic footwork. Walmart smartly leaned into this genuine talent, creating an ad that feels organic—not forced.
Creative Review summed it up: “In other hands the whole premise could have turned out deeply cheesy, but Goggins’ charm keeps it all on the right side of naff.”
Public reaction: praise and playful backlash
On LinkedIn, advertising insiders echoed the enthusiasm:
“Landing the perfect talent, especially when they’re the hottest they’ve ever been, takes an average body of work to a brilliant level.”
LinkedIn
Meanwhile, Reddit users joked about Goggins’ ubiquity:
“He’s cashing in after years of being reliable, good for him.”
“If he ever teams up with Pedro Pascal on a commercial I’m sure the planet implodes.”
Reddit
Fan favorites from The Shield, Justified, and White Lotus are thrilled to see him get mainstream attention—even if it’s through department store ads.
Beyond Walmart: what’s next for Goggins?
Though the current campaign is Walmart‑centric, there’s no word on follow‑on endorsements. Spanish‑language versions feature Brooklyn Nine‑Nine actor Stephanie Beatriz.
Given the campaign’s rollout during high-impact TV spots (like NBA Finals) and across platforms including TikTok and Reddit, Goggins isn’t disappearing soon. He may even pop up speaking on product hacks or lifestyle spots next.
Final take: the power of personality + surprise
Walmart nailed a triple hit:
Star power – a beloved, award‑nominated actor
Genuine talent – real clogging skill, not staged
Unexpected product range – saunas, dentures, dancing shoes—all sold at Walmart
It’s a reminder that even everyday retailers can mesmerize with the right blend of celebrity and spontaneity. And yes, now when you go clog dancing—or need bear spray—you might just think: “Who knew Walmart sold that?”
Other spots featuring Walton Goggins in this series
Sauna scene: Goggins lounges in a steamy home sauna, dragging viewers through surprise and comfort.
Bear spray moment: A wilderness trek becomes comedic when Goggins pulls out bear defense gear from Walmart’s shelves.
Teeth transformation: A quick “new chompers” gag reveals Walmart’s dental wares.
These fun vignettes all close with that earworm chorus, “Who knew?” driven by his confident delivery and the undeniable beat from The Who.
Want more?
Explore behind-the-scenes production notes and casting agency insights via Adweek, Creative Review, and Forbes coverage
Catch extended cuts on YouTube or ads placed during major live TV events.
Dive into fan reaction threads on Reddit for candid takes and genuine enthusiasm
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