Who is the voice in Reese’s commercials?
Unwrapping the deep, devilish tones behind Reese’s iconic ads
(By Carmichael Phillip)
Introduction: The unmistakable voice of Reese’s
When Reese’s launches a new product or playful campaign—whether it’s a Caramel Big Cup, a Valentine’s Day spot, or a cheeky Easter promo—you know it’s them by the voice: smooth, slightly mischievous, with an air of playful indulgence. But who is the vocal mastermind behind those memorable 15–30 second bites? Spoiler: it’s a familiar celebrity voice you’ve likely heard before.
1. It’s Will Arnett—actor & voice star
The man behind the microphone? None other than Will Arnett—best known as the laconic, darkly comic voice of BoJack Horseman and roles in Arrested Development, The Lego Movie, and Blades of Glory. A nod from Reddit confirms it:
“Yep it’s Will Arnett!”
IMDb’s “Other Works” page lists a 2018 entry for Reese’s candy voice-over credited to Arnett. More recently, Hershey’s 2024 campaign around their Super Bowl debut features his iconic tone:
“Did you hear?” demands the voice of Will Arnett in each of the ads. “We’re making a big change to Reese’s Peanut Butter Cups.”
thehersheycompany.com
In short, Reese’s tends to tap Arnett for big announcements, product pivots, and that devil-on-your-shoulder narration style many have come to associate with the brand.
2. Why Arnett’s voice fits Reese’s
Distinctive vocal tone: Deep, sardonic, subtly humorous—Arnett projects playful temptation.
Humor pedigree: From BoJack to Arrested Development, he brings dryness and wit.
Memorability: His voice is easily recognizable and adds personality to every campaign.
According to Facebook video descriptions: “With the unapologetic, devil-on-your-shoulder VO by Will Arnett, Reese’s embraces being the greatest candy on the planet.”
3. Examples of Reese’s commercials featuring Arnett
Let’s break down some standout spots:
Big Game 2024 (Super Bowl teaser/reveal)
In the “Caramel Big Cup” campaign, Arnett’s narration builds suspense: “Did you hear? … We’re making a big change…” The ads feature comedic reactions—characters in mild meltdown—before revealing the caramel reveal.
“If Only” and “Decisions” campaigns
iSpot reports over 44,000 airings of “If Only” and nearly 36,000 of “Decisions” featuring Arnett’s voice, utilized to dramatize classic vs. new product dilemmas.
Easter & Valentine’s spots
Ads like “Peanut Butter Egg” and “Big Cup With Pretzels” show Arnett’s range—sly teasing for Easter treats, playful seduction for Valentine’s romance—often framed as comedic backstage moments.
Reese’s Super Bowl Big Cup Reveal (Will Arnett)
4. Fan recognition & Reddit confirmation
Reddit users frequently note the familiarity of the voice:
“I was so worried I was going crazy. Every time I hear that commercial I think it’s Princess Caroline. … Bro Will Arnett’s been doing these Reese’s commercials for years now.”
Multiple TikTok and Reddit clips continue to surface:
TikTok claim: “Will Arnett: The Voice Behind Reese’s Commercials”
Comment on Super Bowl ad: “By the way, that was Will Arnett’s voice there. … It’s heavier than normal.”
These posts and observations reiterate what IMDb records and Hershey’s press release confirm: that deep baritone is indeed Will Arnett.
5. Career highlights outside Reese’s
Arnett’s career spans decades, spanning live-action and voice-over:
BoJack Horseman: His signature role, voicing the depressed, hedonistic titular horse.
Arrested Development: Played the stoic Gob Bluth.
Animation & narration: Roles in The Lego Movie, Teen Titans GO!, Futurama, and Blades of Glory.
Commercials: Beyond Reese’s, voiced ads like Doritos “Crash the Super Bowl” campaigns, Apple, and Airbnb.
His skill at mixing gruff with comedy makes him a go-to for brands seeking an edgy, memorable tone.
6. The marketing approach: devil-on-your-shoulder
Reese’s often leans into Arnett’s ability to embody the internal voice of indulgence—urging you to plunge your face into chocolate-peanut butter bliss. It’s a classic marketing trick: give consumers permission to treat themselves.
Narrative voice: He teases, tempts, and plays devil’s advocate (“Did you hear?”).
Dramatic storytelling: The voice sets scenes of longing and reveal.
Evoking emotion: Viewers laugh, nod, or gasp—exactly what’s wanted in short form ads.
7. Brand strategy & campaign consistency
Hershey consistently uses Arnett for:
Product launches or modifications (Caramel Big Cup, seasonal variants).
Seasonal spots (Valentine’s, Easter, Halloween).
High-impact slots (Super Bowl or prime-time teasers).
By sticking with one voice, Reese’s builds brand identity and aural recognition. When you hear that voice, you think Reese’s—instantly.
8. Public and media commentary
Articles and consumer reactions echo the connection:
Yahoo: “Reese’s breaks the news through the voice of actor Will Arnett”.
iSpot lists major Reese’s spots by Arnett with thousands of airings.
Press releases call him “devil‑on‑your‑shoulder VO”.
These sources confirm that the brand and media both know exactly who the voice belongs to—and that it delivers.
9. Audience response: mixed but memorable
Recognition & joy: Fans often share excitement when they identify Arnett’s voice—they love the connection to BoJack, Arrested Development, etc.
Annoyance factor?: As with any repeated ad campaign, a few people get tired—but most see it as part of Reese’s brand charm.
Memes & social buzz: TikTok, Reddit, and comment feeds light up when a new Reese’s ad plays—it’s become part of pop culture conversation.
10. What lies ahead for Reese’s voice strategy?
Given the success of Tavastian voice casting, Reese’s will probably continue with Arnett as long as:
They launch bold, personality-driven ads.
New seasonal or limited edition products are rolled out.
Social/video campaigns tap that recognizable baritone to ignite buzz.
Could Reese’s experiment with a female or younger voice? Maybe for niche spots—but the main campaigns appear locked with Arnett.
FAQs
Q: Does Will Arnett actually appear on screen?
A: No—he provides only the voiceover. His face isn’t shown in Reese’s commercials.
Q: When did he start voicing Reese’s?
A: Listings suggest around 2018, with a major national push in 2024 for the Caramel Big Cup Super Bowl spots.
Q: Why not a female narrator?
A: The deep, sly tone of Arnett conveys playful temptation fitting Reese’s brand tone. A female might shift the vibe.
Q: Is he compensated heavily?
A: Specific figures aren’t public, but major national campaigns with A-list actors command six-figure annual voice-over contracts.
Conclusion
From Reddit sleuths to industry reports, and official Hershey statements—it’s clear: Will Arnett is the voice behind Reese’s commercials. His signature baritone teases, tempts, and ties product to personality. Whether you hear him tempting you into a Caramel Big Cup or teasing you about Valentine’s treats, know this: it’s Arnett steering the narrative.
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