Grey Goose Commercial Actors (Full Breakdown 2026)

A detailed guide to Zoë Saldaña, Heidi Klum, Dominique Ansel, and the actors, celebrities and personalities appearing in Grey Goose advertising

(By Carmichael Phillip)

GREY GOOSE® Hôtel Commercial Featuring Zoë Saldaña

Quick Answer

Main Actress: Zoë Saldaña
Other Major 2026 Celebrity: Heidi Klum
Featured Culinary Personality: Dominique Ansel
Brand: Grey Goose Vodka
Major 2026 Campaigns: Grey Goose Berry Rouge; Grey Goose x The Devil Wears Prada 2
Major Recent Campaign: Grey Goose Hôtel
Campaign Style: Luxury lifestyle, fashion, cocktails, travel and cinematic storytelling

Quick Summary: The most recognizable actress in recent Grey Goose commercials is Zoë Saldaña, who became the central face of the brand’s cinematic Grey Goose Hôtel campaign in 2025 and continued working with Grey Goose in 2026 to promote Grey Goose Berry Rouge. The 2026 Berry Rouge campaign places Saldaña in playful, social-first films and also pairs her with celebrated pastry chef Dominique Ansel. Grey Goose also launched a major 2026 collaboration with The Devil Wears Prada 2, featuring Heidi Klum in original branded content built around fashion, film and the Grey Goose “Devil’s Roast” cocktail.

Quick Facts

• Zoë Saldaña is the primary celebrity associated with Grey Goose’s recent advertising.
• Saldaña starred in the 2025 Grey Goose Hôtel campaign.
• She returned in 2026 for a series of films promoting Grey Goose Berry Rouge.
• In the Berry Rouge campaign, Saldaña is presented as a playful “Berry Connoisseur” and pâtisserie curator.
• Dominique Ansel appears with Saldaña as part of the Berry Rouge Pâtisserie campaign.
• Heidi Klum stars in Grey Goose’s 2026 The Devil Wears Prada 2 collaboration.
• The Heidi Klum campaign promotes a Grey Goose espresso-martini variation called The Devil’s Roast.
• Recent Grey Goose advertising relies heavily on luxury lifestyle storytelling rather than traditional product demonstrations.
• The brand frequently combines cocktails with fashion, hospitality, travel and entertainment.
• Supporting actors and lifestyle performers remain important even when the celebrity lead receives most of the attention.

Who Are the Actors in Grey Goose Commercials?

The clearest answer in 2026 is that Zoë Saldaña remains Grey Goose’s most important celebrity performer, but she is no longer the only notable face associated with the brand.

Grey Goose’s recent advertising can be divided into three major celebrity-driven chapters:

That distinction matters because Grey Goose is increasingly behaving less like a brand that simply hires an actor for a 30-second television commercial and more like a luxury lifestyle company building interconnected entertainment campaigns.

The performers are part of larger worlds involving fashion, cocktails, hotels, food, film and live experiences.

Zoë Saldaña: The Main Face of Modern Grey Goose Advertising

Zoë Saldaña is the most recognizable actress in Grey Goose’s current advertising universe.

By the time Grey Goose launched its Hôtel campaign in June 2025, Saldaña already possessed an unusually powerful combination of qualities for a luxury advertiser.

She had international recognition through franchises including Avatar, Guardians of the Galaxy and Star Trek, but she also carried the sophistication and fashion credibility necessary for a premium spirits campaign.

Grey Goose did not cast Saldaña simply to stand next to a bottle.

The brand made her the narrative center of an entire fictional environment.

In Grey Goose Hôtel, Saldaña behaves almost like the lead character in a short European comedy. She moves through elegant surroundings, interacts with friends and transforms cocktail occasions into small stories about enjoying life rather than rushing through it.

The campaign launched with short films including “The Lastish Call” and “Not-So-Dry Martini Cocktail.” Grey Goose described the larger campaign as an invitation to savor pleasure rather than become consumed by productivity.

That philosophical idea explains Saldaña’s performance.

She is not delivering a hard sell.

She is portraying a person who already belongs inside the Grey Goose lifestyle.

Acting Breakdown: Why Zoë Saldaña Works So Well for Grey Goose

Saldaña’s Grey Goose performance is a useful example of how luxury-commercial acting differs from more conventional advertising.

An insurance commercial might require a performer to explain benefits clearly.

A fast-food commercial might depend on broad comedy.

A sports commercial may demand energy and physical intensity.

Grey Goose requires something quieter.

Saldaña primarily communicates through:

• posture
• facial expressions
• eye contact
• timing
• movement
• reactions
• chemistry with the surrounding cast
• an effortless sense of belonging

She rarely needs to appear impressed by the product.

That would weaken the illusion.

Instead, the vodka, cocktails, hotel and social environment appear to be ordinary components of her character’s world.

That is one of the central techniques of luxury advertising: the performer does not chase the product; the product appears naturally inside the performer’s desirable lifestyle.

Saldaña is especially effective because she can project glamour without seeming emotionally distant.

There is mischief in the performance.

There is humor.

There is warmth.

The resulting tone is aspirational without becoming excessively formal.

The Grey Goose Hôtel Campaign Explained

The Grey Goose Hôtel concept deserves more attention than a typical commercial title because the “hotel” functions as a recurring advertising world.

Grey Goose launched the campaign globally in June 2025 with creative agency BBH USA. Director Martin Werner handled the films, while acclaimed cinematographer Rodrigo Prieto served as director of photography.

That production pedigree helps explain why the spots resemble miniature movies.

Instead of constructing the campaign around a traditional spokesperson standing against a clean background, Grey Goose created an environment where different stories could happen.

The hotel communicates several things simultaneously:

Travel.
A luxury hotel immediately suggests escape from ordinary life.

Leisure.
Hotels represent time away from work and responsibility.

Hospitality.
Cocktails naturally belong in hotel bars, restaurants, terraces and lounges.

International sophistication.
The European visual identity reinforces Grey Goose’s French positioning.

Possibility.
A fictional hotel gives the brand an almost unlimited number of rooms, guests, encounters and occasions to explore.

This is sophisticated brand-building.

Instead of repeating one slogan indefinitely, Grey Goose created a setting that can generate new stories.

Advertising evaluator System1 described the hotel itself as a recurring brand asset: essentially, the location becomes recognizable in the same way another campaign might rely on a recurring character.

“The Lastish Call”: A Commercial Built Around Character

One of the strongest examples is “The Lastish Call.”

The premise is simple.

The hotel bar has effectively closed, but Saldaña is not quite ready for the evening to end.

She moves through the hotel gathering what she needs to extend the night and enjoy another cocktail with friends.

The word “lastish” contains the joke.

Last call is technically happening—but perhaps it does not have to be quite so final.

The commercial succeeds because it gives Saldaña an objective.

She is not merely posing.

She wants something.

That distinction gives the advertisement a miniature dramatic structure:

Objective: keep the evening going.

Obstacle: the bar has closed.

Action: quietly obtain what is needed.

Payoff: another shared moment with friends.

Even within 30 seconds, those elements create something resembling a scene rather than a standard product pitch.

iSpot lists Saldaña as the featured actress in the spot, which began appearing nationally in June 2025.

“Not-So-Dry Martini”: Using Environment as the Joke

The second prominent Grey Goose Hôtel spot, “Not-So-Dry Martini Cocktail,” uses a different visual joke.

Saldaña and her friends are enjoying cocktails when rain threatens the moment.

Instead of treating the weather as a disaster, the campaign turns it into part of the experience.

The martini becomes “not so dry.”

Again, the commercial reveals how Grey Goose approaches humor.

The comedy is not loud.

Nobody needs to fall down.

There is no exaggerated punchline.

The joke emerges naturally from the situation.

Saldaña’s job is therefore to react rather than perform comedy aggressively.

That restraint fits the premium positioning.

iSpot identified Saldaña as the featured actress in the commercial, which appeared in July 2025.

Zoë Saldaña Returned for Grey Goose Berry Rouge in 2026

This is the major update the previous version of this article was missing.

Grey Goose did not end its relationship with Saldaña after Grey Goose Hôtel.

The partnership continued into 2026.

Grey Goose introduced Berry Rouge, its first new flavored expression in more than a decade, and built a new series of creative films around Saldaña.

According to Grey Goose parent company Bacardi, the films place Saldaña in a chic rooftop setting designed as an extension of the Grey Goose Hôtel world. The content is deliberately social-first and emphasizes playful, sensory moments rather than conventional product explanation.

That continuation is important from a branding standpoint.

Grey Goose is effectively turning Saldaña into a recurring character within the brand’s universe.

Consumers who saw her at the Hôtel can now encounter her in a different setting while still recognizing the same underlying personality:

stylish,

playful,

social,

relaxed,

and slightly mischievous.

This creates continuity between campaigns.

Saldaña as the “Berry Connoisseur”

Grey Goose’s own marketing language describes Saldaña as bringing a playful and personal perspective as the brand’s “Berry Connoisseur.”

That phrasing reveals an evolution in her role.

In Grey Goose Hôtel, she largely functions as a glamorous guest or host within the fictional hotel.

With Berry Rouge, she becomes more directly connected to the product.

But the brand still avoids turning her into a conventional salesperson.

She does not suddenly become a technical vodka expert giving viewers a list of product specifications.

Instead, the campaign connects flavor with experience.

The storytelling focuses on:

• summer
• berries
• rooftop socializing
• cocktails
• pastries
• friendship
• taking time away from work
• sensory pleasure

The hero cocktail is called the Rouge Royale, reinforcing the colorful, summery visual identity of the campaign.

Dominique Ansel Joins the Grey Goose Campaign

Another notable personality in the 2026 Grey Goose advertising ecosystem is Dominique Ansel.

Ansel is not a traditional actor.

He is the award-winning French pastry chef best known for creating the Cronut.

But his inclusion demonstrates how modern advertising frequently expands beyond actors into what might be called expert casting.

Grey Goose paired Saldaña with Ansel as part of the Berry Rouge Pâtisserie concept.

In branded content, Saldaña takes on the role of a pâtisserie curator and interacts with Ansel in a conversational exchange about flavor, craftsmanship and the inspiration behind the project.

Why cast a real pastry chef?

Because authenticity becomes part of the performance.

An actor could portray a pastry chef.

But Dominique Ansel brings an established professional identity.

His presence tells the audience that the food component of the campaign is not simply decoration.

Grey Goose then extended that idea into an experiential event involving Berry Rouge-inspired pastries, including a Pavlova, an ice cream sandwich and a variation of Ansel’s Cronut.

Heidi Klum Appears in Grey Goose Advertising in 2026

Zoë Saldaña is not Grey Goose’s only important celebrity face in 2026.

In March, the brand announced a major partnership connected with The Devil Wears Prada 2 and cast Heidi Klum in original branded content.

The pairing makes strategic sense.

Grey Goose has long associated itself with fashion.

The Devil Wears Prada is one of modern popular culture’s most recognizable fictional depictions of the fashion industry.

And Heidi Klum brings authentic fashion-industry credibility as one of the world’s most recognizable models and television personalities.

Grey Goose therefore sits between three established cultural identities:

French luxury

high fashion

Hollywood entertainment

Klum provides the connection.

Heidi Klum and “The Devil’s Roast”

The centerpiece of the collaboration is a cocktail called The Devil’s Roast, Grey Goose’s interpretation of an espresso martini.

That choice is not arbitrary.

The campaign connects the drink to Miranda Priestly’s famous coffee-centered world while also leaning into the espresso martini’s association with fashion and nightlife.

In Grey Goose’s original content piece, Klum reflects on the demanding standards associated with the fictional Runway magazine and draws a parallel between precision in fashion and craftsmanship in cocktails.

This is different from Saldaña’s style of Grey Goose advertising.

Saldaña’s campaigns emphasize escape and leisure.

Klum’s campaign emphasizes:

• fashion
• precision
• standards
• wit
• glamour
• cultural recognition

The underlying brand remains consistent, but the character energy changes.

Acting Breakdown: Heidi Klum’s Function in the Campaign

Klum is not being asked to disappear into a fictional character.

The campaign benefits precisely because viewers know who she is.

This is persona-based commercial performance.

The audience brings existing associations to the advertisement:

Heidi Klum = fashion.

Heidi Klum = runway.

Heidi Klum = glamour.

Heidi Klum = television personality.

Grey Goose does not have to create those associations from scratch.

It simply places them into The Devil Wears Prada context.

That gives the commercial immediate cultural shorthand.

For actors studying advertising, this illustrates an important distinction between two forms of celebrity casting.

Character-based celebrity casting:
The celebrity essentially plays a role within the commercial’s fictional story.

Persona-based celebrity casting:
The celebrity’s existing public identity is the primary reason the casting works.

Saldaña’s Grey Goose work contains elements of both.

Klum’s Devil Wears Prada 2 material leans strongly toward the second.

Why Grey Goose Is Casting Celebrities Instead of Traditional Spokespeople

Grey Goose could hire a traditional spokesperson to say:

“This vodka is premium.”

But luxury brands rarely want to say that directly.

They prefer to demonstrate status through association.

A celebrity becomes evidence of the world the brand wants to inhabit.

Zoë Saldaña brings:

• international film prestige
• contemporary glamour
• sophistication
• warmth
• global recognition

Heidi Klum brings:

• fashion credibility
• runway history
• confidence
• cultural familiarity
• glamour

Dominique Ansel brings:

• culinary expertise
• French cultural association
• craftsmanship
• authenticity

Together, the casting communicates what the brand is trying to say without requiring anyone to say it explicitly.

The Supporting Actors Matter More Than They Seem

Celebrity names receive the headlines, but Grey Goose commercials also depend heavily on supporting actors, models and lifestyle performers.

These performers may portray:

• hotel guests
• friends
• bartenders
• servers
• party attendees
• fashionable couples
• restaurant patrons
• rooftop guests
• beachgoers
• event attendees

Their identities are often not publicly promoted.

That does not mean their performances are unimportant.

In fact, the supporting cast performs one of the campaign’s most difficult tasks:

making luxury look natural.

If every background performer appeared to be consciously posing for a vodka advertisement, the illusion would collapse.

They must behave as if this elegant environment is normal.

That requires controlled background acting.

The gestures tend to be small:

a laugh,

a glance,

a sip,

a conversation,

a walk through frame,

a relaxed reaction.

Collectively, those details create the atmosphere that makes the celebrity lead believable.

What Grey Goose Looks for in Commercial Performers

Based on the visual language of the recent campaigns, a Grey Goose performer needs a somewhat different skill set from an actor auditioning for broad comedy or dialogue-heavy advertising.

Useful qualities include:

Subtlety
Luxury advertising generally rewards restraint.

Camera awareness
Small movements matter when the cinematography is polished and controlled.

Physical confidence
Walking into a room, holding a glass or turning toward another performer must appear effortless.

Natural social behavior
Actors need to create believable friendships and conversations even when little dialogue is heard.

Wardrobe confidence
Fashion and styling form a major part of the visual storytelling.

Prop skills
Handling bottles, cocktails, glassware and garnishes naturally is more difficult than it appears.

Listening
Reactions often matter more than spoken lines.

Stillness
Luxury advertising frequently allows the camera to observe a performer rather than demanding constant action.

Why Grey Goose Commercials Look More Like Movies

There is a reason viewers sometimes remember the atmosphere of a Grey Goose commercial without remembering much dialogue.

The campaigns rely heavily on cinematic language.

Grey Goose Hôtel involved director Martin Werner and cinematographer Rodrigo Prieto, whose photography credentials include major feature films.

That translates into advertisements emphasizing:

• production design
• framing
• light
• architecture
• wardrobe
• color
• music
• movement
• editing rhythm

The actor therefore becomes one element within a larger visual composition.

In some commercials, the performer carries the entire message through dialogue.

In a Grey Goose spot, the actor may communicate as much by simply crossing a hotel lobby correctly as another actor would through an entire paragraph of copy.

That is why “doing less” can require significant skill.

Grey Goose Is Selling Time, Not Just Vodka

One reason the Grey Goose Hôtel campaign feels more sophisticated than a straightforward product commercial is that the deeper product being advertised is not really vodka.

It is permission.

Permission to stop working.

Permission to stay longer.

Permission to socialize.

Permission to enjoy something beautiful.

Permission not to maximize every minute.

Grey Goose summarized that philosophy through its “Make Time Wait” positioning and the broader idea that pleasure should be treated as something meaningful rather than wasteful.

That concept carries into Berry Rouge.

The summer-oriented campaign again emphasizes leaving work behind, meeting friends and enjoying sensory experiences.

So while the visual executions change, the deeper story remains remarkably consistent.

How the 2025 and 2026 Grey Goose Campaigns Connect

The recent campaigns form a clearer progression when viewed together.

2025: Grey Goose Hôtel

Grey Goose establishes a fictional world where time slows down and pleasure becomes important.

2026: Berry Rouge

The brand expands that world into brighter, more playful summer occasions while keeping Zoë Saldaña as its familiar celebrity anchor.

2026: The Devil Wears Prada 2

Grey Goose moves into a fashion-and-film collaboration and brings in Heidi Klum to reinforce its relationship with style and high-fashion culture.

That continuity is valuable.

Grey Goose can change the story without changing its personality.

The brand consistently presents itself as:

• sophisticated
• French-inspired
• social
• stylish
• playful
• culturally aware
• premium without being severe

Who Is the Woman in the Grey Goose Commercial?

If you are referring to the Grey Goose Hôtel commercials or the 2026 Berry Rouge campaign, the woman is Zoë Saldaña.

Saldaña is the actress best known for playing Neytiri in Avatar, Gamora in the Marvel Cinematic Universe and Nyota Uhura in the modern Star Trek films.

She has become Grey Goose’s most important recurring celebrity collaborator in its current advertising era.

Is Heidi Klum in a Grey Goose Commercial?

Yes.

Heidi Klum stars in original Grey Goose content connected with the brand’s 2026 collaboration with The Devil Wears Prada 2.

Her campaign centers on fashion culture and the Grey Goose Devil’s Roast cocktail.

Is Dominique Ansel in a Grey Goose Commercial?

Dominique Ansel participates in Grey Goose’s 2026 Berry Rouge campaign alongside Zoë Saldaña.

Rather than functioning as a conventional commercial actor, Ansel appears in his real-world capacity as an acclaimed pastry chef and collaborates with Saldaña around the Grey Goose Berry Rouge Pâtisserie concept.

Where Was the Zoë Saldaña Grey Goose Campaign Filmed?

The Grey Goose Hôtel campaign was filmed in the Lake Como area of Italy.

The setting was important because the campaign was designed to evoke European leisure, travel and hospitality.

The landscape, hotel architecture and styling are therefore not simply backgrounds.

They reinforce the emotional promise of the campaign: escaping ordinary schedules and allowing time to slow down.

Who Directed the Grey Goose Hôtel Commercial?

Director Martin Werner directed the Grey Goose Hôtel films.

Oscar-nominated cinematographer Rodrigo Prieto served as director of photography, while the campaign was developed with BBH USA.

The involvement of major filmmaking talent helps explain the campaign’s cinematic appearance.

FAQ: Grey Goose Commercial Actors

Who is the actress in the Grey Goose commercial?

Zoë Saldaña is the principal actress in Grey Goose’s recent Hôtel and Berry Rouge advertising campaigns.

Is Zoë Saldaña still working with Grey Goose in 2026?

Yes. Grey Goose extended its relationship with Saldaña in 2026 through creative films promoting Grey Goose Berry Rouge.

Who is the woman in the Grey Goose Berry Rouge commercial?

The principal celebrity is Zoë Saldaña.

Who is the chef with Zoë Saldaña in the Grey Goose campaign?

The chef is Dominique Ansel, the celebrated French pastry chef known for creating the Cronut.

Is Heidi Klum in a Grey Goose ad?

Yes. Klum stars in Grey Goose’s 2026 branded collaboration with The Devil Wears Prada 2.

What Grey Goose commercial is connected to The Devil Wears Prada 2?

Grey Goose launched a multi-platform promotional campaign for the film featuring Heidi Klum and a signature cocktail called The Devil’s Roast.

What are the Grey Goose commercials with Zoë Saldaña called?

Two prominent Grey Goose Hôtel spots are “The Lastish Call” and “Not-So-Dry Martini Cocktail.”

What is the Grey Goose Hôtel?

It is a fictional luxury-hotel setting created as the central world for Grey Goose’s modern advertising platform.

What is the point of the Grey Goose Hôtel campaign?

The campaign encourages consumers to value pleasure, social connection and time spent enjoying the moment instead of constantly pursuing productivity.

Are all the actors in Grey Goose commercials famous?

No. Grey Goose uses celebrity leads alongside supporting actors, models and lifestyle performers whose names may not be publicly credited.

Why does Grey Goose use celebrities?

Celebrity casting gives Grey Goose immediate associations with luxury, accomplishment, culture, fashion and entertainment.

What acting style works best in a Grey Goose commercial?

Understatement generally works best. Performers need controlled movement, natural reactions, relaxed confidence and strong camera presence rather than exaggerated delivery.

Final Thoughts

The answer to “Who are the Grey Goose commercial actors?” has become more interesting than a single name.

Zoë Saldaña remains the defining celebrity face of modern Grey Goose advertising. Her work in Grey Goose Hôtel established a character and atmosphere built around elegant leisure, playful luxury and the idea of slowing down long enough to enjoy life.

In 2026, Grey Goose expanded that relationship rather than abandoning it. Saldaña returned for the Berry Rouge campaign, where the same philosophy became brighter, more summery and more sensory. Celebrity pastry chef Dominique Ansel joined the campaign, adding genuine culinary credibility to the brand’s exploration of flavor.

Grey Goose simultaneously moved into fashion and film through its The Devil Wears Prada 2 partnership, casting Heidi Klum as the natural bridge between the worlds of cocktails, luxury and runway culture.

That strategy tells us something important about the future of commercial acting.

The strongest modern campaigns increasingly blur the distinction between:

advertisement,

short film,

celebrity partnership,

social content,

fashion campaign,

and live experience.

For actors, the Grey Goose commercials are particularly useful examples of restraint.

A great commercial performance does not always require big expressions, memorable dialogue or obvious comedy.

Sometimes the actor’s most important responsibility is simpler:

Make the world look real.

Make the lifestyle look effortless.

Make the viewer feel that, for thirty seconds, they have checked into the Grey Goose Hôtel too.

Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.

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