Who is the Actress in the New Versace Commercial?
Unveiling the face behind Versace’s latest campaign spotlight
(By Carmichael Phillip)
Summary
The actress featured in the new Versace commercial is Sabrina Carpenter.
The Grammy‑winning singer and actress stars as the face of Versace’s “La Vacanza” 2025 campaign, bringing youthful glamour and high‑fashion presence to the Italian luxury house’s latest advertising effort. Her work in the campaign showcases Versace’s signature aesthetic, including standout pieces like the Tag Bowling bag and resort‑ready looks that embody Mediterranean‑inspired style.
In the high‑glam world of luxury fashion advertising, when Versace releases a new commercial, the woman (or actor) featured becomes the face of that chapter of the brand’s story. Recently, viewers have asked: “Who is the actress in the new Versace commercial?” Below we dig into exactly that — identifying the star, explaining the campaign context, and exploring what her presence means for Versace’s brand narrative.
The star of the campaign: Sabrina Carpenter

The actress and global superstar at the centre of Versace’s latest major campaign is Sabrina Carpenter. The brand explicitly identifies her as the face of the “La Vacanza 2025” campaign, aligning her image with Versace’s vision for that collection.
While she is primarily known as a singer and performer, Carpenter’s expanded role in this campaign highlights how modern luxury brands blur the lines between musical star, actor/model and brand ambassador. In short: when you see a commercial from Versace’s new line and the key female lead is a young, recognisable entertainer rather than just a traditional model, that is likely Sabrina Carpenter.
Quick Facts: Sabrina Carpenter (Versace Commercial)
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Full Name: Sabrina Carpenter
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Profession: Actress, singer, global pop star
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Notable Roles: Music hits (Espresso, Please Please Please), acting projects, fashion campaigns
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Commercial Brand: Versace — “La Vacanza” 2025 campaign
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Role in Campaign: Lead face / commercial actress
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Collection Featured: Versace La Vacanza 2025 — resort‑inspired luxury fashion
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Photographer: Carlijn Jacobs
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Campaign Style: Poolside glamour, Mediterranean elegance, high‑fashion visuals
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Brand Connection: Carpenter described feeling “empowered” in Versace and emphasized fashion as a form of personal expression.
_Campaign backdrop: “La Vacanza 2025” by Versace
The commercial in question belongs to Versace’s “La Vacanza 2025” campaign, which embraces the brand’s Mediterranean roots and the sense of luxurious, effortless holiday glamor. The campaign’s visual narrative places the star (Carpenter) in sun‑lit locales, expressive motion and high‑summer hues that reflect Versace’s heritage and new direction.
Given that the campaign is widely referenced as 2025 edition, it’s highly likely the commercial you saw is that one — meaning the actress you asked about is indeed the face of that collection.
_Why Sabrina Carpenter? The strategic fit for Versace

What makes Sabrina Carpenter the appropriate choice for this commercial? Here are several reasons:
Her existing global recognition as a multi‑talented entertainer gives Versace strong cross‑market appeal.
She embodies a youthful, modern glamour while still aligning with Versace’s luxurious aesthetic — the holiday‑glam, bold prints, Mediterranean freedom visual.
The brand’s messaging for La Vacanza emphasises “freedom, movement, celebration” and pairing with a star like Carpenter helps bring that narrative to life beyond static imagery.
Thus, if the commercial you viewed carried a vibrant, sun‑soaked vibe, a youthful star in Versace styling, and the brand’s signature motifs — that confirms Sabrina Carpenter as the lead.
_Other faces & potential confusion: Know what you’re watching
It is important to clarify: while Sabrina Carpenter leads the La Vacanza 2025 campaign, Versace simultaneously uses many prominent faces across different lines. For instance:
The Fall 2025 campaign models a host of icons such as Kate Moss, Claudia Schiffer, Anok Yai and others.
Another campaign for Versace eyewear or accessories may feature different actresses or models entirely.
What this means: if you saw a commercial and the face didn’t match Carpenter’s profile (for example if it featured a super‑model icon rather than a pop‑star) then you might have watched a different campaign altogether. But given the “new Versace commercial” phrasing and assuming it was the La Vacanza campaign, the actress is Sabrina Carpenter.
_Key biographical & career highlights of Sabrina Carpenter
Born on 11 May 1999 in Lehigh Valley, Pennsylvania, U.S.
Started as a Disney Channel actress and has since developed a strong musical career, with multiple albums and international tours.
In recent years, she has expanded into fashion collaborations and brand partnerships, making her a natural fit for a high‑profile luxury house like Versace.
Versace’s own campaign language emphasises her “global superstar” status and “authentic spirit of the House” in reference to her representation of La Vacanza 2025.
Versace
For those wondering “who is she?” and “why her?” — these career details help explain why Versace chose her image for this commercial.
FAQ: Sabrina Carpenter & the Versace Commercial
Who is the actress in the new Versace commercial?
The actress in the latest Versace commercial is Sabrina Carpenter, the singer‑actor and brand ambassador starring in the house’s La Vacanza 2025 campaign.
Is Sabrina Carpenter a model or actress in the Versace campaign?
While primarily known as a singer and actress, Sabrina Carpenter appears in Versace’s commercial as the face of the campaign, blending fashion, performance, and visual storytelling.
What Versace campaign is Sabrina Carpenter featured in?
Carpenter stars in the La Vacanza 2025 campaign for Versace, which highlights the brand’s luxury resort collection and lifestyle pieces.
Why did Versace choose Sabrina Carpenter for the ad?
Versace chose Carpenter for her global appeal, youthful energy, and strong cultural presence, helping the brand connect with both fashion and pop culture audiences.
What pieces is Sabrina Carpenter wearing in the commercial?
In the campaign, Carpenter is seen wearing distinctive Versace pieces including shimmering mini dresses and carrying the brand’s Tag Bowling shoulder bag in vibrant colors.
Where can I see the Versace La Vacanza campaign?
The Versace La Vacanza campaign featuring Sabrina Carpenter appears on Versace’s official website, social media channels, and fashion advertising platforms worldwide.
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Final thoughts: The answer in short
If you saw a new Versace commercial and wondered “Who is the actress?”, the concise answer is: Sabrina Carpenter — for the La Vacanza 2025 campaign.