Who sings the song in the new Chanel commercial?
Who Sings the Song in the Newest Chanel Commercial?
(By Carmichael Phillip)
The Latest Coco Mademoiselle Campaign — And Its Signature Song
CHANEL’s most recent advertisement for Coco Mademoiselle — featuring actress Whitney Peak — has drawn attention not only for its vibrant, youthful visuals, but also for the catchy music that carries the mood throughout the spot. That song is Follow Me, performed by French singer Amanda Lear.
Why “Follow Me” Was Chosen — Matching Mood with Movement
“Follow Me” is a disco-pop track from 1978, and Amanda Lear’s distinct vocals and the song’s upbeat, flirtatious rhythm match the youthful energy of the commercial. In the ad, you see Whitney Peak driving through Paris, dancing, laughing with friends — the vibe is spontaneous, carefree, modern yet timeless. The song’s lively momentum aligns perfectly with that atmosphere.
Moreover, “Follow Me” has a certain vintage-chic quality — it evokes the glamour and rebellious spirit of a bygone era. That sense of retro sophistication helps bridge the heritage of Chanel with a modern sensibility, making the ad feel both classic and fresh.
History: Music & Coco Mademoiselle — A Legacy of Sound
The use of “Follow Me” in the latest Coco Mademoiselle campaign continues a long tradition of carefully selected songs in Chanel advertising. For example:
Past Coco Mademoiselle ads (such as those starring Keira Knightley) used soulful tracks; one memorable one was a cover of It’s a Man’s Man’s Man’s World by Joss Stone.
Each musical choice is more than background — it underlines the fragrance’s identity: seductive, confident, feminine, and expressive. By selecting songs that resonate emotionally, Chanel transforms the ad into a sensory experience beyond just visuals.
What Amanda Lear’s “Follow Me” Brings to the Campaign
Youthful energy and vivacity — the song’s tempo and vibe reflect spontaneous nights, freedom, and living in the moment. That matches Whitney Peak’s portrayal of a modern young woman who moves through the city with confidence.
Timeless glamour — Though “Follow Me” is vintage, its charm and elegance transcend eras. That aligns with Chanel’s dual identity of being rooted in tradition while remaining fresh and contemporary.
Emotional resonance — The melody and rhythm evoke excitement, allure, and a subtle sensuality. Paired with the visuals, the song helps evoke a mood that invites the listener and viewer to imagine themselves wearing the fragrance.
Beyond the Ad: What This Means for Chanel’s Brand Direction
By choosing a track like “Follow Me,” Chanel signals something about who Coco Mademoiselle is for — not just the classic, timeless woman, but the modern, dynamic, and adventurous woman who combines elegance with spontaneity. The fragrance becomes not just a scent, but a lifestyle: urban, youthful, sensual, confident.
In the broader frame of luxury branding, this campaign illustrates how crucial music is: it shapes identity, emotion, and perception just as much as visuals, casting, or styling. For Coco Mademoiselle, “Follow Me” defines the soundscape of its world.
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