Is Hailee Steinfeld Doing a Neutrogena Commercial?
Unpacking her role with the brand and what she’s promoting now
(By Carmichael Phillip)
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Hailee Steinfeld Is Indeed a Neutrogena Ambassador
Yes — Hailee Steinfeld has a formal relationship with Neutrogena. In 2024, she was announced as the new face of their Collagen Bank line, a major skincare franchise for the brand.
Specifically, she promotes Neutrogena’s Collagen Bank Moisturizer and the Collagen Bank Broad‑Spectrum SPF 30 Moisturizer.
Her ambassador role is backed up by press coverage: Hailee expressed genuine enthusiasm, calling the partnership a “full circle moment,” having used Neutrogena products since she was younger.
Her Iconic “Collagen Banker” Campaign
One of her most recognizable commercials for Neutrogena is titled “Collagen Banker: Trust Me”, where she plays a banker-like figure educating viewers about collagen loss.
In the ad, she explains that starting in your 20s, people gradually lose collagen — about 1% per year — and encourages consumers to “invest” in their skin via the Collagen Bank moisturizer.
Neutrogena
This positioning cleverly reframes skincare as an investment. In her role, Hailee is both relatable and authoritative, combining her star power with a down-to-earth explanation about skin biology.
Is She in a 2025 Neutrogena Commercial?
As of 2025, yes, Hailee Steinfeld continues her involvement with Neutrogena, particularly around the Collagen Bank franchise. Brand‑strategy outlets confirm she has “returned” as the Collagen Banker in new Neutrogena content.
Celebrity Insider
However — it’s important to note — she is not the face of every Neutrogena campaign this year. For instance, in 2025, the brand’s Hydro Boost line (especially the Water Gel) is being fronted by Tate McRae, who was announced as a global ambassador.
So depending on which Neutrogena commercial you saw, you might have seen Hailee — or you might have seen someone else, like Tate McRae.
Why Neutrogena Chose Hailee for Collagen Bank
There are several strong strategic reasons behind Hailee’s selection as an ambassador for the Collagen Bank line:
Relatable yet aspirational: Hailee is both a successful actress/singer and someone many young adults look up to. She embodies a balance of glamour and authenticity.
Science curveball: The Collagen Bank line uses “micro‑peptide technology” to support collagen — this makes her role as a “banker” metaphorically strong.
Long-term brand alignment: Her public persona and Neutrogena’s brand values (science + trustworthy skincare) align well.
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Public & Consumer Reaction
Many viewers have responded positively to Hailee’s “Collagen Banker” role, praising her clear delivery and her ability to make scientific skincare feel accessible.
In media coverage, her return to Neutrogena in 2025 has been highlighted by beauty news outlets as a smart continuity move.
Celebrity Insider
Her Instagram and social media presence around the campaign also generated buzz: she refers to the product “investing in your skin,” a clever play on financial and skincare metaphors.
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What This Means for Her Brand & Neutrogena
For Hailee:
Strengthens her image in the beauty space, not just as an actress/singer, but as someone deeply involved in skincare education.
Gives her a platform to reach fans in a way that feels substantial and lasting.
For Neutrogena:
Helps them target a slightly younger, aspirational audience who relate to Hailee’s generation.
Leverages her broad appeal to elevate the Collagen Bank line beyond being just another moisturizer, casting it as a “smart, science-based investment.”
Keeps their celebrity ambassador roster dynamic — they can rotate faces (e.g., Hailee for Collagen Bank, others for different lines).
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Common Misconceptions Clarified
Saw a Neutrogena ad and didn’t see Hailee? → Not all Neutrogena ads feature her. The brand uses different ambassadors for different lines.
Is she a “past” ambassador? → No — she’s actively promoting Collagen Bank in 2025.
Celebrity Insider
Is she the global face of Neutrogena? → Not exactly. While she’s a prominent ambassador, her role is more niche (focused on Collagen Bank) rather than covering all Neutrogena products.
Conclusion
So, to answer the question: Yes, Hailee Steinfeld is doing a Neutrogena commercial — and she’s more than just a cameo. She played a central role in Neutrogena’s Collagen Bank campaign, both in 2024 and into 2025. Her “Collagen Banker” persona brings charisma and clarity to a complex skincare message, aligning perfectly with Neutrogena’s blend of science and style.
If you liked her in the ad and wondered whether she’s still working with Neutrogena — you’re not wrong. But keep in mind, Neutrogena’s roster is broad, and different lines (Hydro Boost, Collagen Bank, etc.) may feature different faces.
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