Who is the actor in the Little Caesars commercial?
Unpacking the face behind the pizza‑pie spotlight at Little Caesars
(By Carmichael Phillip)
Which Little Caesars commercial are people referring to?
The chain Little Caesars has aired many commercials over the years, with different themes, stars and slogans. One of the most‑talked‑about recent spots is the 2025 Super Bowl clip promoting the brand’s “Crazy Puffs” snack‑pizza product. In that ad, Eugene Levy stars—and part of the gag is his famous eyebrows taking flight after he takes a bite of the product.
So if the commercial you’re thinking of features a celebrity star, pizza box in hand, comedic sight‑gag (eyebrows flying, pizza reactions etc.), then the actor is very likely Eugene Levy.
However, depending on region or version you saw, there are other commercials for Little Caesars featuring other actors or sports stars (e.g., NFL players like George Kittle).
For the sake of clarity: this article will treat “the actor” as Eugene Levy in the headline “most visible” national campaign.
Who is Eugene Levy and why is he in this pizza ad?
Eugene Levy is a Canadian actor, writer and comedian best known for his role in the hit series Schitt’s Creek and many comedic film/TV roles over decades. In 2025, he appears as the lead talent in Little Caesars’ national commercial promoting their new Bacon & Cheese Crazy Puffs pizza product.
According to ad‑industry sources:
“Levy’s famously bushy eyebrows take flight after tasting the pudding‑pocket style pizza snack” – Adweek on the Little Caesars 2025 ad.
Why he fits:
His comedic persona: Levy has proven comedic timing, making him adept for humorous, over‑the‑top spots.
Recognisability: While the average viewer may not know every actor, Levy’s face and eyebrow brand are well‑recognised (especially after Schitt’s Creek).
Entertainment appeal: A pizza chain wants to stand out in a crowded QSR ad space; using a recognizable comedic actor gives it punch.
In the ad: You see him take a bite of the Crazy Puffs, react with exaggerated surprise, mischief with flying eyebrows, and the brand tagline delivering the humor. This elevates the spot from “just pizza” to memorable entertainment.
What exactly happens in the commercial – a breakdown
Here is a rough outline of how the commercial plays out:
Opening shot: Eugene Levy picks up the new Little Caesars Bacon & Cheese Crazy Puffs box.
He takes a bite. Immediately, his reaction is exaggerated: big eyes, shock, his eyebrows flick up.
The visual gag: the eyebrows detach and fly away (animation/visual‑effect) and roam around, causing comedic disruption in the city/town. (Adweek describes it: “his famous eyebrows begin flying like a hairy insect”).
Secondary characters (passersby, Levy himself looking frantic) chase, react, in comedic beats.
The tag line: Points out the new product (Bacon & Cheese Crazy Puffs), emphasises taste, value, and the fact that Little Caesars is doing something fun & different.
End frame: The Little Caesars logo, product shots, call to action (e.g., “Order now,” “Try the new Crazy Puffs”).
Because the visuals (flying eyebrows) are so distinctive, the actor becomes “the pizza guy with the flying eyebrows,” which helps cement his role in the public mind.
What to keep in mind: other versions and other actors
While Eugene Levy may be the most prominent actor in a recent Little Caesars commercial, the brand also uses other celebrities and athletes depending on campaign. For example:
A spot titled “Deal Deer: Thumbs” features NFL star George Kittle.
A variety of commercials appear on the Little Caesars iSpot database listing “featuring” credits for different sports and celebrity talent.
Some older commercials may not name the actor explicitly (gap in actor metadata). For instance, one listing for “Crazy Puffs – What Are Those” features George Kittle but the metadata notes “Actors – Add”.
Thus, if the version you saw had a sports star, or a simpler “dad at dinner” scene, then the actor may differ. But for the standout national campaign (Super Bowl 2025 Crazy Puffs), Eugene Levy is the actor.
Why this matters for viewers and marketing watchers
From a viewer’s perspective: Recognising the actor gives part of the “who is that guy in the pizza ad?” question a quick answer. You can say: “Oh that’s Eugene Levy in the Little Caesars spot.” Recognising actors in commercials can deepen brand‑memory associations.
From a marketing perspective: This campaign shows how a pizza chain uses a known comedic actor to elevate its product beyond price/value messaging, into culture/entertainment territory. Also it shows:
The use of visual gag (flying eyebrows) makes the spot memorable.
A strong celebrity tie‑in can help face recognition.
The campaign supports new product introduction (Crazy Puffs) and ties it to a “fun” brand image rather than just “cheap pizza.”
For brand watchers, the spot is a good example of “value brand” elevating with celebrity cameo rather than sliding into the generic.
Wrapping up: So, who is the actor?
In summary:
Yes, there is a well‑known actor in a prominent Little Caesars commercial.
The actor is Eugene Levy, starring in the 2025 Super Bowl campaign for Little Caesars Bacon & Cheese Crazy Puffs.
If you saw a different Little Caesars spot (with a sports star, athlete cameo, or regional version), the actor may differ—but for the mass‑market national version with recognition, it is Levy.
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