Where Was the Latest Hyundai Commercial Filmed?
A look behind the scenes at Hyundai’s latest ad location and what it reveals about strategy
(By Carmichael Phillip)
Introduction: The Importance of Location in Car Commercials
Car commercials are about more than just the vehicle—they’re about setting, movement, emotion, and place. The backdrop can tell as much of the story as the car itself: the open road, the skyline, the local town square. For a brand like Hyundai, location shooting is a key part of building authenticity and connection with viewers. So when Hyundai launches a “latest” commercial, discovering where it was filmed can offer insight into its creative strategies, target audience and campaign focus.
In this article, we’ll explore the filming location of Hyundai’s newest commercial, what the public record reveals, why it matters, and how it fits the broader branding play.
What Public Information Tells Us About the Location
Hyundai has several recent ads, but one of the more widely covered campaigns—titled “Best of Both Worlds” featuring the hybrid models (the Santa Fe Hybrid and Tucson Hybrid)—offers a clear location record. According to press releases, that campaign was “filmed on location in Paris, Texas.”
The release specifically reads:
“Filmed on location in Paris, Texas, the ads spotlight real residents and local businesses and add authenticity.”
That gives us a confirmed city: Paris, Texas. The campaign, with hero spots titled “Cowboy” (Santa Fe Hybrid) and “Mosey” (Tucson Hybrid) launched June 2025.
Another recent spot is the 2026 Hyundai IONIQ 9 ad (“Hello, Space”), but I did not find a publicly confirmed filming location for that particular spot.
Thus, when you ask “latest Hyundai commercial”, it depends on which exact spot you mean—but if you mean the recent hybrid campaign, Paris, Texas is the answer.
Why Paris, Texas Was Chosen—and What it Signals
Choosing Paris, Texas is interesting for several reasons:
It provides a small-town American authenticity: Viewers see real residents, local businesses, which builds trust and relatability. That was a stated goal of the campaign.
The “French cowboy in Paris, Texas” concept adds a playful twist: The press release says the ad features a French cowboy from Paris, France, in Paris, Texas—driving Hyundai hybrids.
It reinforces Hyundai’s message of “the best of both worlds” for hybrid vehicles: combining suburban familiar with frontier-style adventure.
Filming in a smaller city can offer cost advantages, production logistics ease, and local goodwill (Hyundai pledged $30,000 production savings to be reinvested into local schools in Paris, Texas).
It differentiates from the typical car-commercial locations like Los Angeles, New York or deserts; it grounds the brand in “real America”.
So the filming location choice aligns tightly with the campaign’s messaging: hybrid versatility, everyday lifestyle, American roots.
Other Recent Hyundai Commercial Locations to Compare
While Paris, Texas is one confirmed location, Hyundai has also filmed in other places:
A 2024 news report noted a shoot for Hyundai in Park City, Utah (Old Town area) in early morning hours.
A social-media post suggests a 2025 Tucson commercial was filmed in Downey, California at Bob’s Big Boy Broiler.
These examples illustrate that Hyundai uses a variety of locations—from northern Utah to suburban California—depending on concept. But the hybrid campaign’s conclusion of Paris, Texas is well-documented.
How to Verify the Location Yourself
If you want to check where a specific Hyundai commercial was filmed, here’s a straightforward approach:
Identify the ad version. Use sites like iSpot.tv to find the title (e.g., “Best of Both Worlds – Cowboy”). Knowing the title helps.
Check brand press releases. Hyundai’s own press site (HyundaiNews) often cites filming locations. The Paris, Texas info came from such a release.
Look at local-news coverage in suspected cities. For instance, Park City had local coverage of a shoot.
Check social media posts by production crews. Sometimes behind-the-scenes posts tag the city or venue. For example, the Downey shoot was noted on Instagram.
Observe visuals for recognizable landmarks. If you spot a Paris, Texas water tower, local businesses signage, or unique architecture, you may cross-match with Google Street View.
Using these steps gives you good confidence in a filming location.
Implications of Filming Location on Brand & Campaign Strategy
Filming in Paris, Texas rather than a glamorous or high-cost location speaks to several strategic decisions:
Relatability over flashiness. Instead of a luxury cityscape, Hyundai chose an “everytown USA” setting, which may resonate more with everyday car buyers.
Cost-effectiveness and local benefit. The article notes production savings invested into local schools. That may help brand goodwill and image.
Authenticity in storytelling. Using real residents and local businesses adds a layer of authenticity beyond a set or studio.
Flexibility for hybrid messaging. The “best of both worlds” message fits a locale that blends small-town charm with broader ambition.
Differentiation in crowded auto ad space. Many car commercials lean heavy on exotic locations—Hyundai’s choice stands apart.
Therefore, the filming location isn’t just a backdrop—it is part of the narrative.
Summary & Final Thoughts
To sum up: The latest major Hyundai commercial campaign—specifically the “Best of Both Worlds” hybrid series featuring the Santa Fe Hybrid and Tucson Hybrid—is confirmed to have been filmed in Paris, Texas. Hyundai’s own press release and multiple local-news sources support this location.
If you meant a different “latest Hyundai commercial” (for example the IONIQ 9 spot or the Palisade campaign), then the location may vary and may not yet be publicly documented.
Still, the key take-away is that Hyundai uses its filming locations strategically—to align setting with message, cost, authenticity and brand image. For viewers, knowing the city adds another layer of connection: the ad isn’t just about a car—it’s about a place, a story, a lifestyle.
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.