WHO IS THE GIRL IN THE DOLCE & GABBANA COMMERCIAL?
Unveiling the face behind the recent Dolce & Gabbana campaign
(By Carmichael Phillip)
In the world of luxury fragrance and high‑fashion advertising, few names command as much attention as Dolce & Gabbana. Their adverts capture not just product, but mythology — sun‑drenched Italian landscapes, golden light, the sensual mingling of sea and sky. If you’ve recently watched one of the House’s commercials and asked yourself: “Who is the girl in that ad?”, this article is for you.
Below we explore the answer, the model behind the visual, the campaign’s context, and what the choice of face means for Dolce & Gabbana’s brand story.
Meet the model: Vittoria Ceretti
The “girl” appearing in the latest high‑profile Dolce & Gabbana fragrance campaign is Italian super‑model Vittoria Ceretti. The luxury maison tapped her as the female face of the 2025 iteration of its iconic fragrance line Dolce & Gabbana Light Blue.
Ceretti, born in 1998 in Italy, rose swiftly through the ranks of fashion, appearing on numerous international Vogue covers and campaigns. Her look combines high‑fashion polish with Mediterranean sensuality, making her a natural fit for Dolce & Gabbana’s brand DNA.
In a recent interview she described the campaign’s mood:
“We’re often led to consider the Proustian potential of perfume … but every so often, we encounter a perfume which evokes pure fantasy.”
Dazed Digital
That fantasy, in this case, is embodied by Ceretti’s presence: her gaze, her pose, her interplay with location and costume. The campaign positions her as the emblem of a sun‑lit, carefree but unforgettable moment.
The campaign context: Light Blue 2025
Dolce & Gabbana introduced the new “Light Blue” campaign in 2025, celebrating a milestone for the fragrance line. Shot in the magical surroundings of Capri and the Faraglioni rock formations, the commercial casts Ceretti alongside British actor Theo James, and is directed by Gordon Von Steiner.
The brand describes the visual story as “a new chapter… the dream of summer love” set against the cobalt‑blue of sea and sky, lemon‑yellow light and pure Italian glamour.
In short, the “girl” is the female lead in this campaign. Dolce & Gabbana chose both model (Ceretti) and actor (James) to give the advert its narrative weight. If you’re seeing a young woman strolling, running, yearning, laughing in that iconic Light Blue spot, it’s almost certainly Ceretti.
Why Vittoria Ceretti? The strategic fit
What makes Ceretti the right choice for this campaign? Several factors:
She is Italian, which resonates with Dolce & Gabbana’s “Made in Italy” heritage.
She carries both high‑fashion credibility and broad appeal.
Her aesthetic aligns with the campaign’s mood of sunlit sensuality and Mediterranean romance.
An article describing the campaign notes:
“She is the Italian super‑model and the British actor stars in the luxury brand’s new 25th anniversary campaign for its hero scents…”
Cosmetics Business
Thus, the “girl in the commercial” is not simply a model hired ad hoc; she is central to the brand’s renewed story of legacy plus modernity.
A brief history of “the girl” in earlier D & G campaigns
To fully appreciate the 2025 face, it helps to consider what the brand has done previously. The “Light Blue” fragrance line has a long visual tradition. For example:
In 2007, the campaign featured model Bianca Balti and actor David Gandy on the Capri shoreline.
The maison at large has a storied relationship with Italian beauty, femininity and imagery.
Wikipedia
By choosing Ceretti now, Dolce & Gabbana is both updating its visual language and maintaining continuity: the “girl” remains glamorous, Mediterranean, aspirational—but she is also of her time.
What to look for: identifying the streak of branding in the commercial
If you’re watching the commercial and asking “who is she?”, here are visual cues to confirm it’s Ceretti in the ad:
The setting: Capri, Faraglioni, deep‑blue sea and white limestone cliffs. The 2025 campaign is explicitly set there.
The aesthetic: lemon and apple/scents of the fragrance (called out in the campaign description). For her version, lemon, Granny Smith apple and cedarwood.
Tom + Lorenzo
The cast: If you see a male counterpart with her, especially Theo James, that’s the new Light Blue duo.
In that sense, the answer is clear: Vittoria Ceretti is the “girl” in the 2025 Dolce & Gabbana commercial you’ve seen.
Why this matters: brand storytelling and cultural resonance
Why should we care who the model is? Because in luxury advertising, the “face” matters. The brand invests millions not just in product but in image. The woman in the ad becomes a cipher for the fragrance’s promise: elegance, freedom, possibility. With Ceretti, the story is that the scent is not just perfume—it is an experience of summer, glamour and Italian light.
Moreover, by choosing a model who is already familiar in fashion circles, Dolce & Gabbana bridges the niche of high‑fashion and global consumer fragrance. The campaign thus speaks to both industry insiders and everyday buyers.
From a cultural angle: the Mediterranean setting (Capri), the notion of the “summer romance,” the mix of old‑world and contemporary—that all plays into the brand’s mythos and the model’s role within it.
Widget not in any sidebars
Final thoughts: the face behind the frame
So, next time you see the commercial for Dolce & Gabbana Light Blue, you’ll know: the girl in the ad is Vittoria Ceretti. She stands for the brand’s vision: timeless but modern, glamorous but effortless, Italian in origin but global in recognition.
Of course, if you were referencing a different D & G commercial (perhaps for a different fragrance line or region), the “girl” might be someone else — but for the high‑profile Light Blue 2025 campaign, it is very clearly Vittoria Ceretti.
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